Product Champion

2 weeks ago

Fort Wayne, United States Essex Brownell Full time
Job Description

ESSENTIAL PURPOSE OF THIS POSITION:

The Product champion / Product Line Expertis an in-office employee who supports the product and market functions.A product expert supports product development at Essex Brownell. As a product expert, your duties may include assessing customer needs, monitoring product lifecycle, and creating detailed reports on product information. You may also perform customer research, stay on top of current trends, and analyze the market. The career requires extensive knowledge of sales, marketing, customer service, and product development.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • In collaboration with inside and outside sales team to support the development of pricing strategies and balance profit margins to meet revenue goals and to increase customer satisfaction.
  • Supports the development and execution of a comprehensive business plan for the market segment of electrical insulation related products. As part of the strategy, develop the core positioning and messaging for each assigned market segment and product category.
  • Analyzes competitiveness of each product offering and product trends in the marketplace. Use this analysis to develop strategies for assigned products.
  • Conducts market research and customer interviews to identify technology and innovation trends in the assigned market segments. Monitor market segment trends and identify opportunities for new products and services.
  • Support and develop go-to-market strategies for new products. Plan the launch of new products, develop product literature/training materials as needed and manage the cross-functional implementation of the product launch plan.
  • Coordinate elements of marketing communications for assigned market segments and product categories. Collaborate with the VP of Marketing, marketing management and other Product Champions to execute a well-coordinated plan.
  • Coordinate develop sales training materials to support new product introductions and existing product lines.
REQUIRED EDUCATION AND EXPERIENCE:
  • Bachelor's degree in engineering, Management, Marketing or equivalent
  • 2 to 5 years' experience in industrial distribution or managing industrial product lines.
  • 1 to 3 years' experience in successfully supporting sales teams with business insights, sales tools, product specification/selection materials, training, and product presentations.
PREFERRED EXPERIENCE:
  • Prior experience supporting successful B2B product marketing campaigns to the industrial, automotive, energy, and commercial market segments.
  • Prior electrical market knowledge.
  • Microsoft Access knowledge is a plus
ADDITIONAL QUALIFICATIONS:
  • Ability to define problems, collect data, establish facts, and draw valid conclusions.
  • Ability to manage and keep projects on-track effectively and efficiently.
  • Excellent written and oral communication and presentation skills.
  • Ability to effectively present information to top management, customers, and vendors.
  • Must demonstrate strong problem-solving skills and analytical skills.
  • Strong interpersonal and negotiation skills.
  • Ability to build and maintain relationships.
  • Ability to participate in cross-functional teams.


Together, we are ONE ESSEX. APPLY TODAY

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