Digital Marketing Specialist

Get AI-powered advice on this job and more exclusive features. Clear Technologies | Addison, TX (In-person) About Clear Technologies With over 30 years of industry experience, Clear Technologies partners with enterprise organizations to deliver customized storage, server, and security solutions that boost operational efficiency. As a trusted advisor in digital transformation, were expanding our team and seeking a highly skilled Digital Marketing Specialist. This role is crucial for elevating our market presence and effectively communicating our consultative approach to enterprise IT solutions. It requires a strong mix of technical marketing expertise in automation and AI-driven strategies, a deep understanding of B2B technology marketing, and exceptional ability to translate complex IT solutions into compelling campaigns. Youll lead our digital marketing efforts across all channels, from strategic planning and marketing automation to paid media execution, performance optimization, and data-driven decision making. The Role The Digital Marketing Specialist will develop and execute comprehensive digital marketing strategies that engage target audiences and drive business growth for both Clear Technologies and Visual One Intelligence. This dual-focus role manages operations across marketing automation, paid media, and AI-enhanced marketing initiatives to elevate Clear Technologies position as a trusted enterprise IT partner while simultaneously building market awareness and demand for our proprietary Visual One Intelligence platform. This position is based in our Addison, TX office and requires in-person collaboration. Primary Responsibilities Design, build, and optimize integrated marketing automation workflows and nurture campaigns in HubSpot Develop and execute strategic email marketing plans with advanced segmentation, personalization, and A/B testing to maximize engagement and ROI Build high-converting landing pages in HubSpot that support lead generation and conversion objectives Partner with marketing operations to align lead scoring models and lifecycle programs with business goals and industry best practices Develop and own the AI strategy for marketing operations, aligning technology investments with business objectives Optimize AI search results and continuously refine models, prompts, and workflows to improve accuracy and scale Identify high-impact opportunities where AI can enhance workflows, personalization, segmentation, lead management, and reporting Evaluate, implement, and manage AI tools and platforms across the marketing technology stack Develop and manage paid advertising strategies for Google Ads and LinkedIn that align with business goals and maintain consistent brand messaging Execute paid media initiatives with focus on channel management, budget allocation, and ad optimization to maximize ROAS Collaborate with design and content teams to create effective advertising creatives and messaging for B2B technology audiences Monitor, report on, and optimize digital campaigns using A/B testing and advanced analytics Oversee the ongoing development, optimization, and maintenance of Clear Technologies and Visual One Intelligence websites Implement website updates, new page creation, and content management to ensure optimal user experience and conversion performance Ensure website SEO best practices are maintained and continuously optimized for search visibility Manage website integrations with HubSpot and other marketing technology platforms Troubleshoot technical issues and coordinate with developers or agencies as needed Create comprehensive reporting dashboards to deliver actionable insights Analyze campaign performance, attribution, and ROI across all marketing automation channels Develop regular performance reports for leadership and cross-functional teams Implement continuous optimization strategies driven by performance metrics and data analysis Document and share digital marketing best practices across the organization Qualifications Required: Bachelors degree in Marketing, Communications, Business, or related field 3+ years of experience in digital marketing, with expertise in paid media, email marketing, AI optimization, and marketing automation Proven experience creating and executing paid media campaigns in Google Ads, LinkedIn, and programmatic platforms Proficiency in HubSpot for creating emails, landing pages, and workflows Experience with website development and maintenance Experience with LLM search optimization Preferred: Strong analytical and problem-solving skills with proficiency in marketing analytics and reporting tools (Google Analytics, HubSpot dashboards) Exceptional attention to detail and quality assurance mindset Ability to manage multiple projects and priorities simultaneously in a fast?paced environment Strong communication skills with ability to build dashboards and present data insights to stakeholders Experience managing vendor and agency relationships Google Ads, Google Analytics, and LinkedIn advertising certifications Experience working in an agile marketing framework Familiarity with B2B technology marketing or enterprise IT solutions Looking to Level Up? This role is perfect for a digital marketer who is ready to fuse technical marketing expertise with strategic AI impact. If youre currently a Digital Marketer with a passion for AI-driven optimization or a Marketing Operations professional looking to expand your influence, this is your chance to leverage your skills to drive measurable business growth. Were seeking an expert who can not only navigate complex marketing technology stacks but also translate performance data into actionable strategies, helping Clear Technologies elevate how we engage enterprise audiences and accelerate revenue. Why Clear Technologies? Join a seasoned team of subject matter experts with deep industry knowledge in enterprise IT solutions Work on sophisticated marketing initiatives that showcase cutting-edge technologies and innovative platforms Benefit from a collaborative, supportive work culture that values continuous learning and professional development Competitive compensation, comprehensive benefits, and opportunities for career growth Seniority Level Mid?Senior level Employment Type Full?time Job Function Marketing and Sales Industries IT Services and IT Consulting Referrals increase your chances of interviewing at Clear Technologies by 2x Get notified about new Digital Marketing Specialist jobs in Addison, TX. #J-18808-Ljbffr