(Student) Marketing Intern

3 weeks ago

Grand Rapids, United States Davenport University Full time

Marketing Retail Operations Intern

Reports To: Campus Store Manager

Location: Davenport University Campus Store

Overview: As a Marketing Intern for the Davenport University Campus Store, you will have the opportunity to gain hands-on experience in various aspects of marketing while contributing to the success of our store's promotional efforts. This internship offers a dynamic environment where you will collaborate with a team of professionals, learn valuable skills, and make meaningful contributions to the growth and visibility of the campus store.

Key Responsibilities:

Marketing:

  • Assist in creating engaging and relevant content for the campus store's social media channels, including Facebook, Instagram, Twitter, and TikTok.
  • Generate creative ideas for posts, stories, and campaigns to increase brand awareness and drive student engagement.
  • Schedule and publish content according to the content calendar, ensuring consistent messaging and branding.
  • Respond to comments, messages, and inquiries from followers in a timely and professional manner.
  • Assist in the planning, execution, and evaluation of marketing campaigns aimed at promoting merchandise, events, and special promotions.
  • Conduct market research to identify target audiences, trends, and competitor strategies.
  • Monitor campaign performance metrics and analyze data to optimize future marketing initiatives.
  • Support the team in promoting campus store events, sales, and initiatives both online and offline.
  • Assist with event planning and coordination, including logistics, promotion, and on-site support as needed.
  • Capture photos and videos during events to create engaging content for social media and other marketing channels.
  • Work closely with other departments within the campus store, including merchandising, sales, and customer service, to support integrated marketing efforts.
  • Collaborate with student organizations, campus clubs, and academic departments to explore partnership opportunities and cross-promotion.
  • Update and maintain the campus store website with accurate product information, pricing, and promotions.
  • Conduct regular audits of the website to identify and fix any issues related to usability, functionality, or performance.
Retail Operations:
  • Provide excellent customer service by greeting and assisting customers, answering questions, and resolving any issues or concerns.
  • Assist in maintaining inventory levels by restocking shelves, organizing merchandise displays, and conducting regular inventory counts.
  • Process transactions using the point-of-sale (POS) system and ensure accuracy in pricing and product information.
  • Help maintain the cleanliness and organization of the store, including keeping shelves, displays, and checkout areas neat and tidy.
  • Assist with receiving and processing shipments of merchandise, including unpacking boxes, checking in inventory, and updating records.
  • Collaborate with team members to ensure a smooth and efficient store operation, including opening and closing procedures.
Qualifications:
  • Currently enrolled as a student at Davenport University, pursuing a degree in Marketing, Business Administration, Communications, or a related field.
  • Strong written and verbal communication skills, with the ability to effectively communicate ideas and information to diverse audiences.
  • Proficiency in social media platforms and digital marketing tools, with a creative mindset and attention to detail.
  • Basic knowledge of retail operations and customer service principles, with a willingness to learn and adapt in a fast-paced environment.
  • Ability to work independently and collaboratively as part of a team, with a positive attitude and a willingness to take initiative.

This job description is subject to change at any time.

Acknowledgment

By applying I have read this job description and fully understand the requirements of the position. I agree to perform the identified functions in accordance with Davenport University's Campus Store established procedures.

DAVENPORT UNIVERSITY IS AN EQUAL OPPORTUNITY EMPLOYER

SEIND19

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