Paid Search Analyst
2 weeks ago
The Search Analyst is a junior level position where account management and media advertising responsibilities will be learned. The Search Analyst will assist the Associate Director to execute campaign objectives day-to-day which include optimizing campaigns, track budget pacing, pull data for reporting, creating insights, and make recommendations based on results. The ideal candidate for this role must be enthusiastic, self-motivated, curious, detail oriented, data-driven, and exhibit the ability to work with a larger team. The Search Analyst will receive training and resources to achieve competency in subject matter and ultimately be asked to interpret and draw meaningful conclusions from accounts.
Responsibilities:
Optimize paid search (SEM) campaigns on enterprise retail e-commerce account
Learn and navigate search engine platforms to effectively upload campaign production sheets and download data for reporting or ad hoc purposes
Analyze data and trends to identify opportunities for campaign optimization and expansion
Manage and report on campaign performance, KPIs, and metrics
Develop keyword lists, monitor campaign pacing/spend delivery, and assist the Associate Director on manipulating and interpreting data
Brainstorm and draft search engine text ads according to campaign objectives
Perform routine account hygiene, adherence to best practices, and execution of day-to-day tasks
Participate and collaborate with media team to understand and integrate on overall cross-channel campaign briefing and objectives
Skills and Qualifications:
A Bachelors’ Degree or relevant experience applicable to the marketing, advertising, and communications industry
3 months working experience preferred for this role
Strong verbal and written communication skills
Experience with Excel and Microsoft Office suite
Google Ads Search Certification prior to or within 1 month of joining
Desire to learn, ask questions, and attention to detail
Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to Associate Director
A team-first personality with a positive, enthusiastic mindset and a flexible, collaborative work style
About Mediasmith
We are an independent media agency instilling thoughtful strategy and digital expertise into media implementation and analytics. Mediasmith makes impactful media simple. Headquartered in Oakland, CA, we are a distributed (remote) workforce with staff in major metros throughout the country including Chicago, Dallas, Los Angeles, Minneapolis, New York, and San Francisco. We have offices in Oakland and staff has access to all WeWork locations nationwide.
Mediasmith, an equal opportunity employer, offers competitive salary packages and a full range of benefits in a pleasant and very casual environment. We are only able to respond to candidates selected for interviews.
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