Marketing Liaison

Job Title - Marketing Liaison

Business Unit - Integrity Wealth

Location - Urbandale, IA

About Integrity Wealth

Integrity Marketing Group, LLC ("Integrity"), a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, today announced the official brand launch of Integrity Wealth. With more than $46 billion in assets under management and advisement and an extensive network of wealth advisors across all 50 states, Integrity Wealth is already a strong and respected leader in the industry. The formal launch of the Integrity Wealth brand brings together Integrity's formidable and diverse wealth-focused partner firms to more comprehensively work with the company's Life and Health divisions in delivering truly holistic life, health and wealth solutions to millions of American consumers throughout their lifetime.

Integrity Wealth, in combination with Integrity's pillars of Life and Health, brings transformative change to the industry as it empowers agents and advisors to access comprehensive capabilities within partner affiliates to expand integrated solutions. Consumers will benefit greatly as they gain access, through their wealth advisors and insurance agents, to more wide-ranging and cross-functional guidance, extensive products and effective planning solutions. This innovative integrated approach is designed to support the full range of financial well-being - from health and life insurance to retirement and financial planning.

Job Summary

Excellent opportunity to join a successful well-established wholesale insurance company looking to grow to the next level. The Marketing Liaison creates content for Integrity Wealth and supporting brands and organizations. This person would be responsible for digital and physical content best practices across all platforms (web, email, webinar, print) with a focus on driving engagement and activity. A successful Marketing Liaison would be able to turn creative ideas and direction into engaging concepts representing the brand.

Primary Responsibilities:

• Working with organizations to create content and copy for all marketing and advertising materials.
• Promote new products and services to these organizations to support engagement.
• Coordinate special communication events, campaigns, promotions, website updates, social media marketing, webinars and other media interactions.
• Research and present findings/results to teams ensuring alignment on progress and performance of ongoing campaigns.
• Develop new strategies and tactics for promoting existing/new campaigns to enhance engagement, effectiveness and optimize impact.
• Review and provide editorial quality control a variety of communication materials to meet brand standards and tone.
• Ensure consistency, branding, and efficacy are present throughout each product.
• Work within our departmental project management software to confirm brief input, manage project schedule, document scope changes, initiate reviews, and close/archive projects.

Primary Skills & Requirements:

• Bachelor's degree in English, Journalism, Writing, Advertising, Marketing, preferred.
• 2+ years related professional experience generating content across a variety of mediums, or a combination of both education and experience.
• Financial services experience is preferred.
• Exceptional understanding of grammar rules and ability to provide thorough, editorial, quality control
• Travel:

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