Email & Social Media Marketing Manager

3 weeks ago

Tyrone, United States InspectionGo Full time

Email & Social Media Marketing Manager

The Email and Social Media Marketing Manager is responsible for contributing to and executing on marketing vision and strategy across each facet of InspectionGo. This position will be critical in creating a digital footprint and a competitive difference that promotes customer loyalty and delivers our brand promise. The ideal candidate will be able to collaborate, lead and communicate with creative clarity.

This role wears many hats Prepare to utilize every skill from writing copy to managing and segmenting customer lists to light design work You will have the opportunity to flex your creative and analytical/organizational muscles in every action-packed day.

About Our Clients:

InspectionGo serves the home inspection industry, providing a variety of services to help inspection companies operate more efficiently and achieve their growth potential. We are proud to serve many of the top independent home inspection companies around the country, many of whom hold the #1 or #2 positions in their marketplace.

Our marketing department is a growing, innovative team that is positioned not only to drive customer acquisition and loyalty but also to drive product and service differentiation through our approach to content marketing and communication.

The Breakdown

Collaborate with Marketing Team to brainstorm and create unique social media and email campaigns keeping up with current trends to implement in content strategy Conceptualize, produce, and execute regular postings, and engagement on social media channels. Create and manage paid social media campaigns Manage email campaign execution from idea creation, copywriting, deployment, scheduling, segmentation, production, automation, A/B testing, and optimization Execute a customer-first approach to all email strategy for new customer acquisition, customer upsell/cross-sell, customer retention, and customer referral & advocacy Write copy for email campaigns and automations that welcome, engage, and retain potential and current customers Employ a consistent best-practice approach for creating email templates, dynamic content, testing methodologies, list segmentation, and deliverability Conduct quality assurance testing prior to deployment to catch typos, incorrect links, logic errors, etc. in email campaigns and flows Pull monthly campaign marketing reports and drive continuous improvement across email and direct mail KPIs (deliverability, open rates, click-to-open rates, conversion rates, opt-out rates, and revenue) Develop test methodology and apply data driven techniques to optimize across all funnel stages - for example: personalization, frequency testing, messaging testing, offer testing, creative testing, segmentation / targeting and delivery timing testing Use analytics daily, weekly, monthly, and annually to make data-based decisions to guide social media and email strategy Make incremental updates to company websites Here's what you need:

A minimum of 2 years' experience in email marketing, lead nurturing, marketing automation and analytics A minimum of 2 years' experience in organic social media marketing Bachelor degree or higher in marketing, communications or arts, or equivalent experience Bonus points for:

Understanding of email marketing concepts and metrics pertaining to the customer lifecycle Content creation skills Photography or videography skills Experience using Hubspot Experience with email automation tools Ability to create some basic graphics - whip up a quick image for a social post, email hero image, etc.. Proven success in providing actionable insights from email analytics to evaluate and optimize email campaigns and flows Familiarity with the real estate and/or inspection industry Experience with LinkedIn organic and paid campaigns InspectionGo Core Values: Authentic, Daring, Enjoy Life, Empowerment

'Authentic - We are our candid selves. We are direct and honest. We pursue healthy debate to reach clarity and to achieve the best outcomes through input from all participants. In turn, we respect and appreciate the diverse, distinctive personalities and perspectives that make up our community.

Daring - We are hard-charging with ambitious goals. We are not afraid to take risks and learn from our mistakes, but we are not reckless. We view failure as learning. We jump in and tackle what needs to be done, sometimes outside of our comfort zone. We take uncharted and unconventional paths to bring our vision to life.

Enjoy Life - We are passionate about enjoying our whole life - both work and home. We believe the holistic well-being of a person brings out their best work. We promote work-life balance and sustainable work patterns. We embrace opportunities to share joy and humor with others in our community. We have fun.

Empowerment - We open doors for people to take ownership and excel. We invest in our internal and external communities to help them reach their potential for achievement and prosperity. We lead through vision and example, rather than through management and control. We respect and listen to one another, guided by the belief that valuable perspective comes from all parts of a team.

Benefits:

401(k) Dental insurance Flexible schedule Health insurance Life insurance Paid time off Referral program Retirement plan Vision insurance

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