Marketing and Communications Manager

4 weeks ago

Baltimore, United States The John Gore Organization, Inc. Full time
THE JOHN GORE ORGANIZATION is the leading presenter, distributor, and marketer of Broadway theatre worldwide. Under the leadership of theater producer and owner John Gore, its family of companies includes Broadway Across America, Broadway.com, The Broadway Channel, BroadwayBox.com and Group Sales Box Office. Its productions span Broadway, Off Broadway, London's West End, Japan and 48 North American markets. It has won Tonys in every producing category as well as numerous other Drama League, Drama Desk and Olivier awards.

At The John Gore Organization, a diverse, inclusive, and equitable workplace is one where all employees feel valued and respected, and all voices are valued and heard. We are committed to fostering, cultivating and preserving a culture of equity, diversity, access and inclusion.

$55,000.00/annually

Summary

The Marketing & Communications Manager will be a vital in-person member of the France-Merrick Performing Arts Center (FMPAC) marketing team who will havea dual report to the Director of Regional Marketing for Broadway Across America (BAA) and the Executive Director of the M&T Bank Exchange. The Marketing & Communications Manager will be responsible for all marketing and communications duties associated with the FMPAC for all non-Broadway events.

Duties and Responsibilities

MARKETING
  • Act as FMPAC's in-house marketing point person for all non-Broadway series events, branded as Hippodrome Live; the M&T Bank Exchange; and the performing arts center's institutional advancement. Assist Director of Regional Marketing (MD) as needed.
  • In collaboration with MD manage, schedule, and execute both email and social media content related to non-Broadway series events, the M&T Bank Exchange, and institutional advancement.
  • Collect and have materials created that are needed to promote Hippodrome Live events. Seek promoter approval for materials, emails, web assets, etc.
  • Create necessary Exchange materials and seek approval from, and collaborate with, ED of Exchange
  • Curate and share content as well as engage with patrons across all social media platforms for non-Broadway content.
  • Manage the creation, trafficking and approvals for all assets needed for non-Broadway series events, the M&T Exchange, and the FMPAC's institutional advancement including, but not limited to, exterior signage, lobby signage, website(s), etc.
  • Organize, schedule, and manage all venue marketing assets for non-Broadway, the M&T Bank Exchange, and institutional messaging, including, but not limited to,exterior signage, lobby signage, website(s), etc.
  • Oversee and maintain advertising budgets for select non-Broadway series events, the M&T Bank Exchange, and institutional advancement projects.
  • Build, engage, and maintain relationships with local restaurants, attractions, and other neighborhood partners to provide exclusive discounts and/or promotions to extend the reach of the FMPAC's marketing and PR campaigns.
  • Manage all updates needed for MTBankExchange.com and France-MerrickPAC.com, as well as support the MD with changes needed for BaltimoreHippodrome.com.
  • Support occasional onsite activities for the FMPAC outside of normal business hours.
  • Enact other duties as required to assist the FMPAC office including, but not limited to, administrative responsibilities, public relations, promotions, partnerships, and events.
COMMUNICATIONS & PUBLIC RELATIONS
  • Act as primary point of contact for all public relations inquiries, releases, etc. for the institutional advancement of the FMPAC, its venues, and non-Broadway series events. Assist MD as needed.
  • Pitch press opportunities to local media outlets to promote the FMPAC, its venues, and its executive staff.
  • Maintain an in-house media list to distribute releases and respond to press inquiries.
  • Source and manage external event calendar listings and promotional websites, such as Wedding Wire and The Knot.
  • Liaise with events, ticketing/box office, tech and facilities teams, as needed
  • Engage and nurture relationships with Downtown/Arts related organizations and other community partners for the advancement of the FMPAC.
  • Document all FMPAC press coverage and milestone events for both marketing usage and archival purposes.
  • Create and execute non-Broadway series (Hippodrome Live) community and media events, as needed.
  • Manage the public relations and community engagement plan for the M&T Bank Exchange.
Competencies

To perform the job successfully, an individual should demonstrate the following competencies:
  • Cooperation
    • Establishes and maintains effective relationships
    • Active listener
    • Offers assistance and support to co-workers
    • Works cooperatively in group situations
  • Adaptability
    • Able to work around unexpected changes of circumstance or workload
    • Modifies a planned course of action based on new circumstances
    • Changes communication style to achieve the best results
  • Functional Competencies (these are specific to the job family and may be technical in nature)
    • Looks for ways to improve and promote quality
    • Demonstrates accuracy and thoroughness in all internal and external communications
    • Thoughtful and forward thinking
  • Team Orientation
    • Fosters team cooperation
    • Understands team roles and responsibilities
    • Supports group problem solving
Education and/or Experience
  • 5+ years of experience in marketing, advertising, arts administration and/or public relations. Special and live event experience preferred.
  • Bachelor's Degree in Communications, Marketing, Advertising a plus
  • Proficient in Microsoft Office.
  • Experience with website content management system (CMS) preferred.
  • Experience with all social media platforms required; knowledge of platforms' advertising and reporting capabilities preferred.
  • Additional experience may be substituted for education.
  • Experience with visual creative platforms such as Photoshop, InDesign, Canva are a plus.
  • Exceptional attention to detail and highly organized with the ability to lead and/or manage multiple projects and deadlines in a fast-paced environment.
Communication Skills
  • Communicate to internal and external stakeholders effectively and professionally.
  • Ability to read, analyze, and interpret advertising plans, email calendars, social media calendars, sales reports, and other performance analytics.
  • Ability to write marketing and sales copy that conforms to prescribed style and format.
  • Ability to effectively present information to colleagues and clients.
Critical Thinking
  • Prioritize and pivot based on stakeholders' needs and expectations
  • Able to create dynamic marketing strategies
Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to:
  • The employee is frequently required to spend considerable time sitting and working at a computer terminal.
  • Reliable transportation required.
Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally exposed to:
  • An open office environment with frequent interruptions and employee traffic.
  • Noise from office equipment.
  • Cool temperatures from air conditioning.


Acknowledgement

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Employees will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

We offer competitive compensation including Vacation and Holiday Pay, health & welfare benefits, and a 401(k) retirement plan.

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

VACCINATION REQUIREMENT

All employees working in our offices or affiliated venues are required to obtain and maintain up-to-date COVID-19 vaccinations. Those (i) who are disabled or who have a qualifying medical condition that contraindicates a COVID-19 vaccination, or (ii) who objects to being vaccinated on the basis of a sincerely held religious belief, observance or practice may request an exemption from the vaccination requirement.

EQUAL EMPLOYMENT OPPORTUNITY

The John Gore Organization is an equal opportunity employer and affords equal employment opportunity to all applicants regardless of race, color, religion, gender, creed, national origin, age, disability, sexual orientation, veteran status or any other legally protected classification under local, state or federal laws.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification or position. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

The John Gore Organization's recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. The John Gore Organization may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.

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