Marketing CRM

4 weeks ago

Bridgeton, United States Inspira Health Network Full time
Job Description

The Marketing CRM & Database Manager supports the organization's mission by championing CRM and database technologies, aligning data, and deploying micro-targeted campaigns to help connect consumers with the care they need, when and where they need it. This role will drive the CRM strategy for the entire network and design and deliver campaigns.
Reporting to the Director of Marketing Content Strategy, the Marketing CRM & Database Manager will work closely with cross-functional teams within the organization. A successful candidate will understand the value of relationship building in person and in the digital space. They will connect marketing with operations consulting, clinical teams, customer service, finance, operations, IT, patient relations, and more to strategize and deploy effective patient acquisition, engagement, and retention initiatives. This role is also responsible for continuously improving Inspira's marketing CRM efforts by capturing and analyzing the appropriate digital data/metrics, insights, and best practices, and then acting on the information. In addition to managing channel performance, this role manages direct reports and vendor partners.

Position Responsibilities

Manage CRM projects for the Network and drive CRM strategy.

Plan and deliver database marketing strategies for current patients and community/potential patients while maintaining compliance with HIPAA and other regulations:

•Ensure the databases are maintained and segmented effectively for targeted marketing activities.

•Develop, implement, and champion database marketing campaigns, including automation, with measurable ROI.

•Work closely with clinical teams, customer service, finance, operations, IT, patient relations, and more to strategize and deploy effective patient acquisition, engagement, and retention initiatives.

Ongoing optimization of the CRM platform, structure, and architecture to ensure it captures all required information at key points in the customer life cycle:

•Patient journey mapping, identifying, and analyzing touchpoints to maximize ROI on opportunities.

•CRM Security and Permissions will be solely this role s responsibility. Setting Organizational Wide Defaults, Profiles, Roles, Permission sets and sharing rules.

Write, design, and develop digital content (original text, images, video, etc.) and implement new tactics that sustain and strengthen marketing and public relations strategies for the health system.

Manage and deploy engagement strategies, originating from the CRM, that build meaningful connections and encourages community members to take action.

Continuously improve ROI by capturing and analyzing the appropriate digital data/metrics, insights, and best practices.

Create dashboards and reports on campaign performance, presenting results to stakeholders:

•Work closely with Ops Consulting Group and internal stakeholders to align data.

Follow best practices while using both out-of-the-box functionality and customizations.

See the big picture and think outside the box while performing within project constraints.

Management:

•Manage staff supporting CRM initiatives.

•Manage vendor partners that support digital communications initiatives to enhance the company's ability to meet marketing goals.

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