Regional Marketing Manger

4 weeks ago

Honolulu, United States Highgate Full time

Compensation Type Yearly Highgate Hotels Highgate is a premier real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in U.S. gateway markets including New York, Boston, Miami, San Francisco and Honolulu, with a rapidly expanding presence in Europe, Latin America, and the Caribbean. Highgate’s portfolio of global properties represents an aggregate asset value exceeding $20B and generates over $5B in cumulative revenues. The company provides expert guidance through all stages of the hospitality property cycle, from planning and development through recapitalization or disposition.

Highgate also has the creativity and bandwidth to develop bespoke hotel brands and utilizes industry-leading proprietary revenue management tools that identify and predict evolving market dynamics to drive out performance and maximize asset value. With an executive team consisting of some of the industry’s most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands. Highgate maintains corporate offices in London, New York, Dallas, and Seattle.

Overview The Regional Marketing Manager is responsible for creating and maintaining marketing strategies to meet objectives and enhance the image of multiple hotels.

They will evaluate customer feedback, market conditions, and competitor information, to implement marketing strategies. The Regional Marketing Manager will help coordinate and execute all marketing, advertising, promotional activities and social media campaigns across multiple hotels.

Responsibilities

Manage collateral design, printing and any other promotional requirements.

Organize special events that will generate great press and PR

Research and identify co-marketing companies that will complement the hotel brand and institute programs or events that will generate buzz

Create and curate unique lifestyle programming in coordination with the hotel operations team to be used in PR and social media activity

Monitor Marketing and Brand Standards to ensure compliance.

Support website blogs and manage the content strategy in conjunction with Director of Sales and Marketing.

Develop relevant promotions and packages as a result of PR and other marketing initiatives.

Develop and execute monthly hotel programming calendars

Manage marketing plans i.e., advertising (offline) and co-ordinate on online marketing activity if required with Director of Sales & Marketing.

Assist with the development of marketing budgets.

Oversee hotel photo shoots and manage photo libraries

Develop and implement property marketing partnership opportunities and continuously focus on marketing initiatives to create customer loyalty and increase market share

Provide support in strategic planning, market research, presentation development and any other additional requests as per Senior Management

Create monthly reports to track the success of campaigns

Create all branded presentation documents, ensuring they are in the appropriate brand format

Identify exclusive promotions and local partnerships for guests to enhance hotel stay experience

Support Sales and Catering teams with appropriate collateral and marketing materials.

Attend Revenue Digital Marketing calls, PR calls and Manager Meetings to help communicate strategies, tactics and measurable results.

Establish relevant contacts in local area businesses, music, arts, fashion and design to develop strategic marketing partnerships to enhance the brand.

Facilitate joint marketing and promotional events with these partnerships

Support third party partners as appropriate

Qualifications

At least 2 years’ experience in Marketing and Communications (hospitality industry experience essential)

Demonstrated ability to develop and implement successful marketing strategies for individual hotels, including ROI / KPI metrics

Strong presentation and communications skills, proficiency with programs such as, Photoshop, Adobe Illustrator, Premiere, After Affects, etc.

Demonstrated ability to develop and maintain relationships with external and internal contacts (i.e. General Manager, Director of Sales and Director of Revenue Leaders, Regional Team, Media Representatives, Public Relations firms)

Strong Creative Mind.

Ability to deliver strong print and collateral marketing materials.

Ability to work proficiently quickly in a high-pressure & fast paced environment.

Exceptional with details and follow up

Maintain a warm and friendly demeanor at all times.

Must be able to effectively communicate both verbally and written, with all level of employees and guests in an attentive, friendly, courteous and service oriented manner.

Must be able to multitask and prioritize departmental functions to meet deadlines.

Maintain regular attendance in compliance with Highgate Hotel Standards, as required by scheduling, which will vary according to the needs of the hotel.

Maintain high standards of personal appearance and grooming.

Comply with Highgate Hotel Standards and regulations to encourage safe and efficient hotel operations.

Maximize efforts towards productivity, identify problem areas and assist in implementing solutions.

Must be effective in handling problems, including anticipating, preventing, identifying and solving problems as necessary.

Must be able to understand and evaluate complex information, data, etc. from various sources to meet appropriate objectives.

Must be able to maintain confidentiality of information.

Salary: $85k-$100K/ annually

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