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Senior Marketing Associate

4 months ago

Zionsville, United States Gainbridge® Full time

Group 1001

is a consumer-centric, technology-driven family of insurance companies on a mission to deliver outstanding value and operational performance by combining financial strength and stability with deep insurance expertise and a can-do culture. Group1001’s culture emphasizes the importance of collaboration, communication, core business focus, risk management, and striving for outcomes. This goal extends to how we hire and onboard our most valuable assets – our employees.

Company Overview:

Gainbridge, a part of the Group 1001 enterprise, is a self-managed, innovative, digital platform providing its clients with direct access to trusted financial products to smartly grow their savings over time. Gainbridge strives to offer products through its platform that are simple, intuitive, and backed by smart technology with no complexity or hidden fees. Gainbridge empowers clients to take control of the financial future with simple solutions that are accessible to everyone no matter their budget.

Group 1001, and its affiliated companies, is strongly committed to providing a supportive work environment where employee differences are valued. Diversity is an essential ingredient in making Group 1001 a welcoming place to work and is fundamental in building a high-performance team. Diversity embodies all the differences that make us unique individuals. All employees share the responsibility for maintaining a workplace culture of dignity, respect, understanding and appreciation of individual and group differences.

Senior Marketing Associate

Gainbridge is a self-managed innovative digital platform providing you with direct access to trusted financial products to smartly grow your savings over time. We believe our clients value straightforward, high-yield products they can understand and buy themselves, to grow their money for goals big and small. Gainbridge, through its digital platform, offers savings and retirement solutions accessible to anyone who wants to take control of their finances by cutting through the confusing language, fees, cost structures and restrictions that traditionally stand between people and a great financial opportunity.

Group 1001, the parent company of Gainbridge, is a technology-driven financial services company with a mission to empower our customers, employees, and communities by making innovative products accessible to everyone. We strive to demystify how insurance and annuity products are purchased today by leveraging technology to provide intuitive financial solutions for all Americans. As part of our mission, we invest in strategic partnerships to connect with and transform communities through education and sports. As of September 2023, Group 1001 had combined assets under management of over $60 billion and comprises the following brands: Delaware Life, Gainbridge, Clear Spring Health, Clear Spring Insurance, and Clear Spring Life.

The Opportunity:

Gainbridge is seeking a hungry Marketing Associate to help build, measure and optimize marketing for our growing D2C and B2B verticals. If you are a hands-on, versatile marketer (meaning you like a little bit of everything) with top-notch cross-team collaboration & communication skills, then keep reading

Reporting to the VP Marketing at Gainbridge, you’ll be a team athlete, working on projects across the entire customer experience from brand building to customer acquisition. You’ll work on creating ad copy & SEO content that converts, overseeing cross-channel creative strategy & process, analyzing campaign & website data, and partnering with our marketing agency to execute.

We work collaboratively and in squads, so you'll also collaborate with your marketing partners across Group 1001’s business units. Your key stakeholders and partners in strategy will be our Product Marketing, Marketing Agency, Design, and Legal teams.

What You’ll Do:

Marketing Operations:

Oversee the execution of marketing campaigns across the customer experience, ensuring seamless coordination between various teams and tools. Implement and optimize creative delivery processes to streamline workflows and improve efficiency.

Marketing Analytics:

Collaborate with cross-functional teams to gather, analyze, and report on key performance metrics. Manage data hygiene and integrity within the marketing tools.

Creative Development:

Work closely with product marketing and our marketing agency to create on-brand marketing materials that educates our customers and converts. Provide creative direction and feedback to ensure marketing collateral meets quality standards and brand guidelines.

Copywriting:

Develop compelling and effective copy for various marketing channels, including emails, landing pages, advertisements, and social media. Ensure consistency in messaging and brand voice across all communication channels. Collaborate with content creators to align copy with broader content strategies.

Project Management:

Lead end-to-end project management for marketing initiatives, ensuring timelines and deliverables are met. Collaborate with cross-functional teams to define project scopes, objectives, and requirements. Identify and mitigate potential project risks, and escalate issues when necessary.

About You:

Requirements: Proven experience in marketing operations, copywriting, and/or creative development (3-5 years). Bachelor’s degree in Marketing, Communications, or a related field. Strong project management skills with the ability to multitask and meet tight deadlines. Proficiency in marketing tools (e.g., Google, Salesforce, etc) and project management platforms. Excellent written and verbal communication skills, with an eye for detail and creativity. Ability to work collaboratively in a fast-paced, team-oriented environment. Familiarity with data analysis and reporting tools is a plus. Strong problem-solving skills with the ability to work cross-functionally to deliver on the customer’s needs. Superb communication skills (interpersonal, verbal, email, and presentation). Can curate a rational story / explain things. Ability to roll up your sleeves to get work done while also collaborating and communicating with your marketing squad and cross functional teams Proven track record in leading go to market and driving launches in new markets and offerings and know how to build a strategy to stand out in the crowd

Soft skills: Positive attitude, team-player, self-starter mentality with ability to prioritize, manage, and deliver on multiple projects simultaneously with multiple internal and external stakeholders; highly motivated and able to work against aggressive schedules. Passion for learning from customers s to understand their challenges and needs A high sense of urgency and ownership You are self-motivated, proactive, and a creative thinker with exceptional analytical and relationship skills; You work with and across many teams with ease, and are a doer who thinks strategically but acts tactically Passion for leadership and growth. You take pride in the ongoing coaching and development and consistently look for ways to make everyone better at what they do. While you may start as a team of two, you've got the vision and leadership skills to build a world-class team Results drive you You know how to evaluate, prioritize, double down on, and eliminate marketing activities to improve the results of our efforts Nice to have: Interest in and experience with the fintech or insurance industry is a plus

Life at Group1001:

Our culture: We are building the financial services company of the future that reflects the progressing world today; we believe that diversity in background and experiences will help us build a financial services company that attracts top talent in order to execute on our strategic priorities. We want to create a collaborative culture focused on our mission, making alternative financial services tools intuitive and accessible for all Americans. We want to build a driven culture of excellence so that our talent feels like they’re doing meaningful work. What we offer: Competitive salary based on experience 401k match plus the usual medical, dental, vision, life, and disability benefits Generous vacation policy A challenging and fulfilling opportunity to join one of the most innovative teams in the fintech industry and help transform how insurance and annuity products are distributed today.

Compensation:

Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay for this position ranges from $90,000/year in our lowest geographic market up to $110,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.

Benefits Highlights:

Employees (and their families) are eligible to participate in the Company’s comprehensive health, dental, and vision insurance plan options. Employees are also eligible for Basic and Supplemental Life Insurance, Short and Long-Term Disability, and to enroll in the Company’s Employee Assistance Program and other wellness initiatives. Employees may also participate in the Company’s 401K plan, with matching contributions by the Company. #J-18808-Ljbffr