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Creative Director

3 months ago

Chicago, United States The Ladders Full time
Description

Do you thrive on leading teams and building culturally influential marketing campaigns? Does the challenge of driving thoughtful conversations around maternal healthcare inspire you? Are you a collaborator who thrives on thoughtful, high-impact work? Are you driven to change the standard of care in women's health?

The Lactation Network is seeking an experienced Creative Director with a strong content development background who can inspire and manage a team of internal and freelance creatives. This role requires a deep commitment to collaborative, deadline-driven work, and effective, inspirational creative development. You'll need to be highly collaborative, communicative, and undeniably organized and detail-oriented to have an impact in this role.

We are a small, tight-knit, purpose-driven organization with aggressive growth goals in 2024 and beyond. We don't have all the answers and we don't expect you to, either. We do expect you to be curious, hardworking, and striving to be your best self.

Breakdown of the role
  • Creative Team Leadership (30%): Lead and manage a team of internal and freelance creatives, to develop creative collateral and compelling campaigns that support business KPIs.
  • Creative Concept and Development (30%): Develop and execute creative collateral and campaigns that resonate with our discrete audiences and support our business KPI's.
  • Brand Campaign Development (20%): Develop and execute brand campaigns that are culturally influential and build awareness of our organization and the critical role that IBCLC's play in the healthcare space.
  • Be the Brand Thermometer (15%) Act as the translator of brand expression and hold a consistent standard. Create audience messaging guides that support creative consistency and align the broader team during the development process.
  • Process Management and Measurement (5%): Create and manage processes to ensure efficient content production and project management, while connecting back team impact to KPI's.
What you'll do

Reporting directly to the CMO, you'll have the following responsibilities:
  • Lead and inspire a team of creatives, driving them to produce high-quality, impactful work.
  • Develop and execute innovative brand campaigns and marketing collateral that resonate with our diverse audiences.
  • Collaborate with various departments to maintain brand consistency and manage external agencies to meet project timelines and quality standards.
  • Stay informed about industry trends to continually enhance our creative strategies.
  • Manage and streamline content production processes for efficiency.
  • Create patient, IBCLC, and commercial-facing content that educates, supports, and connects audiences.
  • Ensure all content aligns with the company's goals and brand strategy.
  • Use data to refine and improve content effectiveness and user experience.
  • Handle project management to keep initiatives on track and deliverables on time.
  • Be the guardian of the brand's voice, ensuring consistency across all communications.
What we expect from you
  • 6+ years in a creative leadership, content management, strategy, or development role, with proven success in delivering accurate, impactful creative.
  • Strong background in managing and leading teams covering both copywriting and design.
  • Experience culturally influential brand campaigns.
  • Ability to edit and fine-tune work, ensuring high-quality output.
  • Clear, consistent communication skills and a collaborative mindset.
  • Comfort with receiving and acting on creative feedback.
  • Experience connecting creative output to business impact
  • High EQ
What we'd also love to see
  • B2B2C marketing experience
  • Experience delivering creative for a high growth organization
What you can expect from us
  • Unlimited PTO. We work hard. We're passionate about what we're building together. We also have lives outside work.
  • Healthcare benefits. Medical plus voluntary vision, dental. (We are a healthcare company, after all.)
  • 401(k) with 4% employer match. We're planning for the future-and we want to help you do the same.
  • Remote-first culture. We are a distributed, remote-first team. We also like spending time together in our Chicago office and have a flexible in-office culture for those who wish to return to work in-person.
  • Mindfulness and meditation app. You'll have complimentary access to the leading app for meditations, sleep stories, and other wellness resources.
  • Recharge. We have one designated "no meeting day" each week so you can take a break from videoconferencing and have some quiet time to focus.
  • Professional development. We invest in our team by offering every employee access to a professional development budget.
  • Competitive compensation. We're looking for top talent.
  • A growth environment. The sky's the limit.


About The Lactation Network

The Lactation Network is setting a new standard for parents and lactation consultants alike. At TLN, our movement goes beyond any single outlet or tool. We activate education, connection, and advocacy to foster the new network of inclusive care between parents and IBCLCs; the network where every caregiver has the resources to thrive. TLN is powered by the largest network of IBCLCs in the country. Together, we are here to make sure families get the expert insurance covered lactation care that they deserve.

The Lactation Network is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.