Digital Campaign Manager

2 weeks ago

Alpharetta, United States TaxConnex Full time

This position is a hybrid role. Candidates must be able and willing to come into the office multiple days per week. If you are not in the Alpharetta/Atlanta area, do not apply. About TaxConnex TaxConnex is America's leading independent sales and use tax outsourcing and consulting firm. Founded on the principle that service is important and that clients deserve more than a sales tax factory, TaxConnex utilizes a team of experienced and skilled tax and accounting professionals to serve as an outsourced sales tax department for companies throughout the United States. At TaxConnex, it's all on us, meaning we eliminate the burden of sales tax and as a company we OWN IT. We take the initiative; we take the responsibility, and we take it across the finish line. Position Summary TaxConnex is seeking a creative, highly motivated, organized, get it done digital campaigns managerto join our Marketing and Demand Generation team. This role is a crucial piece of our team, ensuring we have the right digital and outbound campaigns in place to drive demand and nurture our growing B2B and partner audience. This role will report to our Director of Marketing and will be responsible for managing our paid media vendors, working with our Content Manager to create effective and innovative digital campaigns, will help segment data base lists for effective targeted marketing and create and measure engaging ABM and outbound campaigns in our marketing automation platform, HubSpot. Essential Functions and Responsibilities Key functions include: Create outbound Marketing Campaigns Work with team to determine needed campaigns and develop email cadences to nurture our target audiences. Assist with list segmentation and research to ensure we have the right target audiences. Partner Campaigns Assist in working with our partners to create joint content and campaigns. Including landing page creation, email campaigns, and paid media. Paid Digital Advertising Management Be point of contact to our SEO and Paid Media Vendor Work with Content Manager to utilize new content in our paid media campaigns. Ensure we are utilizing the right budget and keywords to show up for our target audience. Build retargeting campaigns based on web visits and campaign projects. Paid Social Management Work with Content Manager to create new paid LinkedIn Campaigns Monitor and report on the success of our paid social campaigns. Create new campaigns and adjust targeting lists to match target audiences. General Website Maintenance and SEO improvements Website updates, improvements, and maintenance Help with content brainstorming to improve SEO. Assist in website refresh and implementing SEO strategy. Position Requirements Bachelor's degree in marketing, Advertising, Business, Communication, or related field 4-6 years of marketing, operations, or advertising experience Experience managing Google AdWords and Analytics platforms. Working knowledge of advertising, content development, design and marketing concepts used to attract, engage, and convert prospects. Strong organization skills and attention to detail Excellent verbal and written communication skills Ability to gain the trust and respect of team and peers. Strong problem solver with the ability to think strategically. Highly coachable, self-motivated, and organized Desire to learn and work in multiple areas of marketing to assist in driving demand for the company. Critical Competencies In addition to the above noted functional skills and position requirements, TaxConnex focuses on behavioral competencies to drive our culture, company, and individual success. A few of these competencies most relevant to this position are noted below. A strong client-first mentality An entrepreneurial spirit and desire characterized by personal initiative and deep commitment. Willing to roll up their sleeves and do what is necessary to grow and delight clients. Proactive with a high sense of urgency and responsiveness Detail Oriented Analytical reasoning with the ability to learn, process information, and solve problems. Communicates thoughts clearly and effectively, verbally and written. Listening skills tointerpret both verbal and non-verbal messages. Develops trust. Delivers performance goals and is consistent in meeting client commitments. Makes efficient use of resources and time and follows internal processes. Teamwork - Develops and fosters effective relationships within and across teams to achieve results in an environment of mutual respect.

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