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Marketing Digital Program Manager
4 months ago
Marketing Digital Program Manager
ID
2024-3930
Department
Marketing
Position Type
Regular
Location
US-MN-Eagan
Job Overview
As a
Marketing Digital Program Manager , you will own and manage Infinity from Marvin's digital experience, while collaborating with leadership in defining the overall strategic direction.
This is a unique position, offering a blend of strategic ownership and day-to-day tactical execution.
You will bring a strong ability to build effective working relationships with partners and internal teams.
This individual will possess expertise and demonstrated achievement in website optimization, digital analytics, SEO/SEM, paid search, social advertising, email marketing, and lead generation programs.
Highlights of your role
Collaborate with marketing leadership and team to develop a short and long term digital strategy.
Implement strategies to improve the Infinity lead generation program; strive to increase conversion rates.
Track and nurture customers through purchase cycle to drive increased sales appointments for dealer partners.
Plan and execute all SEO/SEM, paid social media, search, display advertising, and email campaigns
Utilize necessary programs to support marketing strategies, such as: Salesforce, Google Analytics, reporting, and content management systems.
Build effective relationships with digital marketing vendors and regularly seek their input into day-to-day operations.
Strategize and develop new content, wireframes, and SEO for all new webpages, blogs, project spotlights, videos.
Manage marketing email communications to partners and potential leads (newsletters, email journeys, sales communications).
Contribute and collaborate on UX strategy with internal partners
Maintain, update, and optimize website to promote Infinity brand and products in collaboration with dealer partners; ensure website content aligns with Infinity brand values and standards.
Critically analyze and leverage performance data to measure and optimize campaign and channel performance; share trends, insights, and recommendations to leadership.
Stay current with digital marketing tools, trends and best practices.
Drive and help execute the creation of compelling content for search, social media, and advertising programs to enhance brand visibility and engagement.
Collaborate with Infinity Marketing team and leadership to identify objectives and projects for content, messaging, and outreach.
Builds effective relationships and collaborates with internal team, dealer partners, and outside vendors.
Meets planned project budgets and deadlines.
Contributes to marketing projects as needed to support business objectives.
You're a good fit if you have (or if you can)
Bachelor's degree in marketing or related field required.
At least 5+ years of relevant experience and demonstrated success in digital lead generation, SEO/SEM, paid social marketing, and website optimization.
Proficiency in using digital marketing tools and platforms.
Experience working with content management systems.
Experience engaging with UX function
Ability to travel on occasion (approximately 5%).
Excellent analytical skills and the ability to interpret data to drive decision-making.
Understanding of website metrics and best practices.
Strategic thinker with excellent project management skills; ability to solve complex projects.
Continuous improvement mentality, with a willingness to test and learn.
Experience using Salesforce or other CRM software.
We invite you to See Yourself at Marvin
From people to products, Marvin is committed to creating better ways of living. When you join this family-owned and -led window and door company, you belong to a community full of opportunities.You also belong to one of
America's Top 20 Large Employers of 2024
, according to an exclusive ranking by Forbes Magazine.
For more than 100 years,
we've
been designing, building, and engineering premier products. Today, in our 16 locations across North America, we manufacture Marvin's portfolio of products, which includes Infinity Replacement Windows, TruStile Doors, and Marvin Coastline brands.
Together, we live our values and enjoy a culture that feels like home. Our better living approach to benefits supports you at work and beyond. From day one, you receive health insurance, paid holidays, paid parental leave, a
401(k) retirement
savings match and more A few unique offerings include:
$300 annual wellbeing account to spend on whatever makes you happy + healthy
Better Living Day (a paid day off to
go have
some fun)
$$ Annual profit sharing - get rewarded for the role everyone plays in making Marvin a success
Giving at Marvin - join coordinated volunteer opportunities
Brighter Days Fund - financial support thanks to your colleagues and the Marvin family should you suffer a personal hardship
When you belong to the Marvin team,
it's
all part of the package.
Apply today
Marvin is an Equal Opportunity Employer
This job posting is not designed to cover or
contain
a comprehensive listing of activities, duties, or responsibilities of the employee. Accommodation may be made to enable an individual with a disability to perform the essential functions of the position. Any employment offer depends on completing a background check and drug screen to company standards.
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