Director, Marketing Southern Los Angeles County Region

3 weeks ago

Santa Ana, United States MemorialCare Health System Full time

Title: Director of Marketing, Southern Los Angeles County Location: Fountain Valley, CA Department: Administration Status: Full-time Shift: Days Pay Range: 116k - 178k MemorialCare is a nonprofit integrated health system that includes four leading hospitals, award-winning medical groups consisting of over 200 sites of care, and more than 2,000 physicians throughout Orange and Los Angeles Counties. We are committed to increasing access to patient-centric, affordable, and high-quality healthcare; your personal contributions are integral to MemorialCare's recognition as a market leader and innovator in value-based and other care models. Across our family of medical centers, we support each one of our bright, talented employees in reaching the highest levels of professional development, contribution, collaboration, and accountability.Whatever your role and whatever expertise you bring, we are dedicated to helping you achieve your full potential in an environment of respect, innovation, and teamwork. Position Summary The Director of Marketing, Southern LA County Region is responsible for developing and implementing innovative marketing initiatives that achieve business objectives, strengthen our brand presence, and drive customer acquisition and loyalty. This role focuses on supporting stakeholders at Miller Childrens & Womens Hospital, Long Beach Medical Center and MemorialCare service lines and locations in the Southern LA County market. The role requires a strong strategic mindset, exceptional leadership skills, and a deep understanding of marketing trends and best practices in the healthcare industry. Act as the primary point of contact for clients and own relationships with key stakeholders from Long Beach Medical Center and Miller Childrens & Womens Hospital Take ownership and serve as the subject matter expert in marketing strategy in the Southern LA County market driving growth, brand presence, and measurable results Develop and execute comprehensive marketing strategies aligned with MemorialCare's overall goals and objectives in Southern LA County market Collaborate closely with the marketing and communications teams and agency partners to activate plans, and ensure consistent messaging and branding across all channels Lead the planning and execution of marketing events to promote MemorialCare's services and brand in the Southern LA County market Quarterback the brand, ensuring consistent brand representation across all touchpoints in the Southern LA County market Create and maintain patient journey maps to optimize the customer experience Implement Voice of Customer initiatives to gather and analyze customer feedback Own content creation and management, developing compelling narratives that resonate with target audiences Conduct market research and analysis to identify customer needs, market trends, and competitive landscape in the Southern LA County market Analyze data and insights to drive marketing strategy and optimize campaign performance Stay current with industry trends and competitor activities to identify new opportunities and potential risks in the Southern LA County market Mentor and provide guidance to the marketing team, fostering professional development Manage budget for areas of responsibility and allocate resources effectively to maximize ROI Placement in the pay range is based on multiple factors including, but not limited to, relevant years of experience and qualifications. In addition to base pay, there may be additional compensation available for this role, including but not limited to, shift differentials, extra shift incentives, and bonus opportunities. Health and wellness is our passion at MemorialCarethat includes taking good care of employees and their dependents. We offer high quality health insurance plan options, so you can select the best choice for your family. And theres more Check out our MemorialCare Benefits for more information about our Benefits and Rewards. Minimum Requirements Qualifications/Work Experience Minimum of 10 years of experience in marketing/strategic marketing Proven track record in developing and executing successful marketing strategies that deliver significant year-over-year growth Deep understanding of digital marketing channels (SEO, SEM, social media, content marketing, email marketing) Experience marketing a childrens hospital and/or pediatric specialties preferred Education/Licensure/Certification: MBA or advanced degree J-18808-Ljbffr

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    3 weeks ago

    Santa Ana, United States MemorialCare Health System Full time

    Title: Director of Marketing, Southern Los Angeles County Location: Fountain Valley, CA Department: Administration Status: Full-time Shift: Days Pay Range: 116k - 178k MemorialCare is a nonprofit integrated health system that includes four leading hospitals, award-winning medical groups consisting of over 200 sites of care, and more than 2,000 physicians...

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