Consumer Insights Research Manager

4 weeks ago

Dallas, United States Topgolf Full time

The Consumer Insights Research Manager is accountable to representing the voice of the customer by driving research that provides recommendations for marketing, product, and business strategies. This leader will identify business critical research projects, design and implement research programs, analyze data from various sources, and communicate results to senior leadership. Key Responsibilities: Conduct consumer research studies Design, develop, and deploy consumer/customer-first research projects to address critical business questions

Outline key research objectives and strategies to address utilizing briefs

Stay current on and utilize various research methods to gather consumer insights (e.g. focus groups, play alongs, surveys, panels, ethnographies, brand tracking)

Employ survey software tools (e.g. Qualtrics) to create and complete analyses

Lead external research partner relationships Oversee vendor selection, negotiation, and contracting process

Communicate research objectives, partner on methodology and approach, review questionnaires, and gather required inputs from internal stakeholders to ensure aligned, quality deliverables

Collaborate to ensure analyses have clear connection to business challenges and implications

Conduct market research analysis Conduct comprehensive market research to identify emerging trends, competitor analysis, and growth opportunities for Topgolf

Analyze research to provide insights that inform marketing and product strategies

Develop and deliver insightful and actionable deliverables to leadership

Key Qualifications

: 5+ Years Designing and executing best-in-class consumer and customer research

5+ Building surveys in survey-development platforms and conducting analysis of results

5+ Conducting market research, distilling into insights, and incorporating into broader thinking

Strong analytical and critical thinking skills: ability to gather, analyze and interpret data to uncover insights and trends

Diverse research methodology experience: knowledge of various research methodologies, including surveys, focus groups, interviews, and observational studies and when to employ each

Excellent communication skills: deliver insights in a concise and actionable manner

Attention to detail: ensure the accuracy and reliability of research findings

Knowledge of the entertainment category is a plus

15% Travel required to conduct research ADA The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties. EEO Statement Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions. As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve. Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law. Topgolf Entertainment Group does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website, employees or Human Resources. Topgolf will not pay fees for unsolicited agency resumes and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Topgolf Entertainment Group and will be processed accordingly without fee. Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

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