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Field Marketing Coordinator

4 months ago

Annandale, United States Dental Care Alliance Full time

Overview:

Dental Care Alliance is hiring a full-time Field Marketing Coordinator for the Virginia area only. This is a hybrid position for the Northern Virginia area. This person will develop and execute strategic B2B marketing plans to increase patient referrals and treatment completion through local networking and relationship building with area dental offices and doctors. Plan and coordinate professional events for key audiences, develop meaningful social media content and marketing materials. Launch targeted local grassroots marketing initiatives in line with the offices brands, professional image, and target audiences.

Please note this position is NOT remote you will be working throughout our Dental Practices:

Delgado & Kuzmik of Alexandria 3601 Eisenhower Avenue, Suite 250 Alexandria VA 22304
Delgado & Kuzmik of Vienna 8230 Leesburg Pike, Suite 720 Tysons Corner VA 22182
Northern Virginia Oral Maxillofacial Surgery Associates - Annandale 7611 Little River Tpk, Suite 101E Annandale VA 22003
Northern Virginia Oral Maxillofacial Surgery Associates - Manassas 10600 Crestwood Drive, Suite A Manassas VA 20109
Northern Virginia Oral Maxillofacial Surgery Associates - Woodbridge 2020-A Opitz Boulevard Woodbridge VA 22191

Responsibilities:
Promoting and representing a brand to its target audience. Their primary responsibility is to build and strengthen the brand's reputation, increase its visibility, and engage with consumers. Here are the key activities and responsibilities of brand ambassadors:
  • Promotion and Advocacy: Act as an enthusiastic advocate for the offices and its values.
  • Content Creation: Go to offices and capture photos, videos, review for social media posts that feature the practice. Distribute this content directly on the practice pages and/or submit to the Brand Manager
  • Events and Promotions: Represent the offices at events, trade shows, or other promotional activities. Assist with giveaways and other marketing initiatives.
  • Feedback and Insights: Collect feedback from office managers and relay it to the marketing team. Provide insights into market trends, consumer preferences, and competitor activities in the markets you serve on a quarterly basis. Secret shop other practices.
  • Social Media Collaboration: Identify influencers in the community and send back to the brand team.
Qualifications:
  • Bachelors degree in Marketing/Communications or related field.
  • Critical thinker with strong problem-solving and research proficiencies.
  • Ability to comprehend and interpret competitor strategies and consumer behavior.
  • Creative mind with superb written and verbal communication skills.
  • Ability to build relationships through social skills and friendly disposition
  • Ability to gather large amounts of data and convert it into meaningful analysis.
  • Solid organizational skills and detail oriented.
  • Experience in event coordination and planning.
  • Ability to work under pressure and meet strict deadlines.
  • Ability to simplify complex information into a user-friendly format.
  • Proficiency in Microsoft Office with the capacity to learn and utilize other software platforms to enhance our marketing efforts.
  • Must have reliable transportation and be willing to travel frequently
  • Ability to work outside normal business hours occasionally is required. Events may be held in evening hours or on weekends.

At DCA we dont just accept differences we celebrate them and recognize the value this brings to our patients and employees. DCA is proud to be an equal opportunity workplace. Equal opportunity and consideration are afforded to all qualified applicants and employees. We won't unlawfully discriminate on the basis of gender identity or expression, race, ethnicity, religion, national origin, age, sex, marital status, physical or mental disability, Veteran status, sexual orientation, and any other category protected by law.

The DCA team is best characterized by the relationships we have with our patients and each other. We embrace collaboration which is necessary to innovate in todays changing world of dentistry . Our culture encourages participation, diversity of thought, innovation, and strong execution.
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