Sr. Integrated Campaigns Manager

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Sr. Integrated Campaigns Manager

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locations

California, US - Remote

time type

Full time

posted on

Posted 2 Days Ago

job requisition id

R-101951

Job Description: DataRobot is the leader in Value-Driven AI, a unique and collaborative approach to generative and predictive AI that combines an open platform, deep expertise and broad use-case experience to improve how organizations run, grow and optimize their business. The DataRobot AI Platform is the only complete AI lifecycle platform that interoperates with an organization’s existing investments in data, applications and business processes, and can be deployed on prem or on any cloud environment. Global organizations, including 40% of the Fortune 50, rely on DataRobot to drive greater impact and value from AI. Job Description As a Senior Integrated Campaigns Manager, you will drive

the overall campaign strategy, execution, evaluation, and optimization of programs targeting our key personas, as part of our overall marketing strategy. You will have the opportunity to drive digital and content strategy through paid media, email nurture, social media, field and partner events, and webinars. You'll partner closely with internal stakeholders in

Product Marketing, Digital Marketing, Field, Partner, and Corporate Marketing as well as content developers and third-party publications to achieve pipeline targets.

This is a high-impact role that is ideal for a creative marketer who enjoys executing innovative and engaging campaigns that generate qualified meetings with the right ICP at target accounts. What you’ll do Own and drive the execution of the campaign plan for ICPs from start to finish

Work closely with cross-functional teams to define target account lists and execute campaigns across a wide mix of marketing channels

Collaborate with Product Marketing to create campaign messaging that engages the buying group. Map content and campaigns across personas, segments, and verticals.

Monitor, track, and report engagement of ICPs and target accounts and results across all programs and channels. Make recommendations and campaign optimizations based on analysis and results.

Partner closely with the Events and the Business Development Representative (BDR) teams during pre-event planning to develop a targeted outreach plan to selected accounts to generate onsite meetings, and an orchestrated post-event follow-up plan.

Collaborate with the BDR team to ensure that they have the content assets, the right offers, and anything else needed for following up with marketing qualified leads and prospecting into target accounts.

Ensure timely deployment of initiatives and campaigns

Enhance our existing digital campaign strategy and work alongside our Digital and Operations team to implement best practices for audience engagement and optimize spend

Continuously test and develop new strategies and tactics across all channels to increase touch points within a buyer’s journey to deliver high-quality leads at an acceptable CPL.

Collaborate with cross-functional marketing teams on campaign concepts, content requirements, buyer journey development, and digital marketing execution to ensure qualified meeting targets are met.

You are Experienced working with sales to align marketing goals and objectives to drive demand generation and achieve business outcomes.

Detail-focused, self-starter with strong cross-functional project management skills.

A creative and strategic thinker with excellent written and interpersonal skills.

Able to deal with ambiguity in a fast-paced environment with an openness to change course as needed

Highly collaborative, energetic, and a proactive team player

Focused on marketing metrics and continuous learning/improvement

Skills 5+ years in Demand Generation for B2B SaaS, ideally 2+ years’ experience in ABM, preferably in Cloud, AI, or Cybersecurity solutions

Experience with marketing automation, intent-driven, and reporting solutions (i.e., 6Sense, Demandbase, ZoomInfo, Mutiny, Terminus, Marketo, Salesforce, Domo, Tableau, etc.)

Exceptional quantitative and problem-solving skills. Ability to analyze data, overcome data noise, and make data-driven decisions.

Well-versed in all aspects of campaign management

The talent and dedication of our employees are at the core of DataRobot’s journey to be an iconic company. We strive to attract and retain the best talent by providing competitive pay and benefits with our employees’ well-being at the core. Here’s what your benefits package may include depending on your location and local legal requirements: Medical, Dental & Vision Insurance, Flexible Time Off Program, Paid Holidays, Paid Parental Leave, Global Employee Assistance Program (EAP) and more DataRobot Operating Principles: Wow Our Customers Set High Standards Be Better Than Yesterday Be Rigorous Assume Positive Intent Have the Tough Conversations Be Better Together Debate, Decide, Commit Deliver Results Overcommunicate

Research shows that many women only apply to jobs when they meet 100% of the qualifications while many men apply to jobs when they meet 60%.

At DataRobot we encourage ALL candidates, especially women, people of color, LGBTQ+ identifying people, differently abled, and other people from marginalized groups to apply to our jobs, even if you do not check every box.

We’d love to have a conversation with you and see if you might be a great fit. All U.S. DataRobot employees must be fully vaccinated against COVID-19. If there is a medical, religious, or other legally protected reason that prevents you from receiving an available COVID-19 vaccination, and you are selected as a candidate for consideration, we have a process in place to evaluate requests for accommodation. DataRobot is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. DataRobot is committed to working with and providing reasonable accommodations to applicants with physical and mental disabilities. Please see the United States Department of Labor’s EEO poster and EEO poster supplement for additional information. All applicant data submitted is handled in accordance with our

Applicant Privacy Policy

.

DataRobot is the AI Cloud leader, delivering a unified platform for all users, all data types, and all environments to accelerate delivery of AI to production. Trusted by global customers across industries and verticals, including a third of the Fortune 50, delivering over a trillion predictions for leading companies globally. DataRobot has become aware of scams involving false offers of DataRobot employment. The scams and false offers use imposter websites, email addresses, text messages, and other fraudulent means. None of these offers are legitimate, and DataRobot’s recruiting process never involves conducting interviews via instant messages, nor requires candidates to purchase products or services, or to process payments on our behalf.

Please note that DataRobot does not ask for money in its recruitment process.

DataRobot is committed to providing a safe and secure environment for all job applicants. We encourage all job seekers to be vigilant and protect themselves against recruitment scams by verifying the legitimacy of any job offer before providing personal information or paying any

fees. Communication

from our company will be sent from a verified email address using the @datarobot.com

email domain. If you receive any suspicious emails or messages claiming to be from DataRobot, please do not respond. Thank you for your interest in DataRobot, and we look forward to receiving your application through our official channels. Join our Team

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