Marketing and events coordinator
2 weeks ago
Full job description
Are you 417 material?
Are you a self-motivated, resourceful problem-solver with a “we’re all in this together” attitude? Are you passionate about connecting 417-landers to what’s best and what’s next in our community, helping them to fully enjoy their life in 417-land? Are you looking for opportunities for growth and advancement based on your individual strengths?
If you are a trained editor with a talent for writing compelling editorial content and a passion for the business community in 417-land our Biz 417 Editor position is the job for you
Job title:
Marketing and Events Coordinator
PRIMARY PURPOSE OF ROLE
The content and marketing heartbeat for the Audience Development team. This team member flexes their writing, digital and creative marketing skills to ensure solid promotional plans are in place for all company events, contests, promotions, and PR opportunities, then executes those plans in conjunction with the Brand Manager and Marketing Director to help grow the 417 audience.
ESSENTIAL FUNCTIONS & PERFORMANCE AREAS OF COORDINATOR:
● Grow our audience through high impact branding efforts, dynamic events and promotions, clever public relations and exceptional client engagement and integration.
● Define and execute on marketing and digital strategies to support these initiatives, including but not limited to event ticket sales, contest entrants, promotion engagement, etc.
● Keep track of metrics (social trends, ticket sales, contest entries, etc.) and adjust the plan accordingly to meet and exceed metric goals.
● Handle copywriting for 417 campaigns including but not limited to advertisement copy, social media content, website copy, etc.
● Utilize all CMS and CRM systems for maximum internal efficiency.
● Support development and deployment of social media strategies across all projects.
● Collaborate with brand designer on marketing collateral and assets.
● Sole ownership to drive revenue through non-traditional revenue streams. Seek out partnerships to ensure 417 is seen as a community partner by managing our Good Times Great Cause program (including 417 Magazine People Pics and freelance photographers, as well as upload photos to parent websites).
● Spearhead audience growth projects including promotions and sweepstakes.
● Coordinate and execute company events and promotions, as needed.
● Work directly with clients to develop event and promotion integrations that connect their brand with our audience and achieve their marketing goal, as needed.
● Support Marketing Director as needed to create and implement sales strategies including designing sales and marketing materials, reporting metrics, creating workflows and finding creative pathways to expand the reach and success for our account executives.
● Additional duties as required.
SKILLS & STRENGTHS:
● Relationship driven with strong and confident written and verbal communication skills
● Strong marketing skills
● Management of a workload with multiple projects and competing deadlines
● Proactive and not reactive, always thinking one step ahead
● Revenue, data and results driven to understand the importance of tracking all sponsorships and circulation efforts to results, metrics and ultimately, revenue.
● Unparalleled customer service
● Organizational skills
● Intrinsic motivation to work independently as a self-starter, yet still be a team player
● Passion for growth, publishing and driving audience experience
● Ability to think strategically and look up and out
● Influencing, leading, and delegating by leaning in to teammates strengths
● Critical thinking, negotiation, decision making and problem solving skills
● Good judgment for design esthetics that would appeal to the 417 and Biz 417 audiences
● Oh—and last but not least, a passion for excellence
Education Requirements and Work Experience:
● Bachelor’s in Marketing, Public Relations, Communications or related field.
● 2+ years work experience (fantastic internship experience counts)
Benefits and #417culture:
● Comprehensive health benefits for employees, disability insurance, SIMPLE IRA match, profit-sharing plan, professional development, flexible work environment, holidays and personal days
● Family-owned
● Through our commitment to being Great Game of Business practitioners, we take ownership of our work, mistakes, actions and wins. We understand we have a stake in the company's—and our own—future.
● Key culture competencies include being a self-motivated, resourceful problem-solver with a “we’re all in this together” attitude who is also willing to pitch in and answer the phone. Team member must be dependable and efficient in his or her work and must have an innovative mindset.
● Did we mention we have fun and wellness committees?
● We promote from within, so there are opportunities for growth and advancement
Evaluations and Outcomes:
● The position will be evaluated after 90 days with reviews every 120 days.
Environmental Requirements:
● Mainly sedentary in an office environment, except when out interviewing and reporting
● May be required to lift up to thirty (30) pounds during occasional photo shoots
● Valid drivers license and reliable transportation required
● Flexible in working extended hours
Get to know #417culture and the work we do here.
We’re 417, a life-enrichment company in Springfield, Missouri, serving more than 325,362 audience members monthly across our titles of 417 Magazine, Biz 417, 417 Home and 417 Bride. In addition, we have robust digital properties to support each title, produce award-winning publications and have a custom publishing division, a ticketing platform and an event-planning division. While we're at it, we host parties and events for movers, shakers and everyone in between.
We’ve been doing this gig for 25 years, but there’s even more to come—we promise. Want to be part of it? Submit cover letter, writing samples and resume to WorkFor417@417mag.com.
417 provides equal opportunities to all employees and applicants. Employment decisions shall be based on merit, qualifications and competence. Employment practices shall not be influenced or unlawfully affected by virtue of an applicant's or employee's race, color, religion, sex, national origin, age, disability, medical status, pregnancy, marital status, military including veteran status, sexual orientation, genetic information, gender identity, or any other class protected by law. This policy governs all aspects of recruitment, employment, training, promotion, transfer, demotion, compensation, assignment, termination, and other terms and conditions of employment.
Job Type: Full-time
Schedule:
Monday to Friday
Work Location: In person
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