Director, HCP Promotion Lead, aMDD Indication
4 weeks ago
Director, HCP Promotion Lead, aMDD Indication - Psychiatry Marketing
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.
Job Description
About AbbVie
AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn .
The Director, HCP Promotion Lead, is responsible for all HCP-facing promotion for the aMDD indication, which is coming off a highly successful launch for a large psychiatry product. Primary responsibilities include driving strategic direction for the indication, along with the pull through execution is tracking efforts that support this high opportunity indication. Additionally, this candidate will lead a team and be responsible for the career development for 3-4 direct reports.
Reporting to the HCP Head of Marketing, the HCP Promotion Lead for aMDD will also partner closely with the Integrated Brand Team (IBT), Media Team, and Digital Lab to drive both planning and execution. Most importantly, this candidate will partner closely with the HCP BPI lead to drive growth for the overall brand. Externally, the HCP Promotions Lead for aMDD will work with creative agency partners to deliver best-in-class HCP campaigns, messaging, tactics, and programs.
Key Job Responsibilities:
Lead delivery of best-in-class messaging, tactics, and marketing programs for evolution of aMDD indication one year post launch
Co-Lead strategic brand initiatives including HCP segmentation, Masterbrand, and Evolution of Brand Story
Design and shape HCP media strategy, and digital tactic tracking/optimization in partnership with the Media Team, MABI, and Digital Lab
Management of multiple agencies to lead creation of aMDD HCP brand tactical and strategic plans, partner in creation of the overall brand strategic and tactical plans
Participate in sales team updates, meetings, and field activities to ensure the voice of our largest investment is heard and pulled through in all resource developed.
Develop compelling presentations to convey strategies to broad sets of stakeholder audiences, including senior executives, cross-functional leadership teams, and cross-functional partners for understanding and support of brand plans
Create and enable career development and skill growth plans for up to 3-4 direct reports
Significant Work Activities -Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Qualifications
BA/BS required; MBA strongly preferred
7-10 years of sales and marketing experience, with a minimum of 5 years of HCP promotion experience, including sales team engagement and agency.
Significant experience in the pharmaceutical, medical device, or biotechnology industries with a successful track record of ascending responsibility
Demonstrates the ability to communicate ideas & make the complex easy for others to understand.
Builds strong relationships with peers and cross functional partners outside of immediate team.
Executes highly effective working team meetings with internal and external partners and is visibly inclusive and transparent.
Works collaboratively and proactively, maintains high degree of planning, coordination & project management skills, demonstrated ability to problem solve & resolve conflict with diplomacy.
Strong analytical and strategic marketing skills
Scientific acumen & therapeutic understanding, with the ability to extract insights from the analysis of complex datasets.
Experience with launch &/or on-market commercial teams an advantage.
Experience working within matrix-based teams and project management.
Self-starter, learns fast, quickly grasps the essence of concepts, can change course rapidly where required, demonstrates intellectual curiosity.
Open to suggestion & experimentation for improvement, embraces ideas from others, encourages innovation but matches innovation to reality.
Exhibits strong emotional intelligence, diplomacy, maintenance of confidentiality, maturity, and organizational savvy.
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
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