eCommerce - Product Manager

3 weeks ago

Dallas, United States Continental Battery Full time

8585 N Stemmons Fwy, Dallas, TX 75247, USA Job Description

Posted Tuesday, January 9, 2024 at 5:00 AM Continental Battery is seeking a dynamic Ecommerce Manager to own the day to day efforts related to multiple B2C ecommerce properties. This is a multi-faceted role with a primary focus on ongoing project management, website merchandising and product management, digital marketing efforts, and ongoing website analytics analysis. In conjunction with the Ecommerce Director, responsibilities include: Manage all day to day activities related to multiple ecommerce properties and marketplaces. Serve as lead ecommerce project manager, working with developers on ongoing site improvements, new website projects, and website replatforming. Work with the external marketing team in order to improve quality of traffic acquisition and optimize ROI/ROAS. Manage all merchandising and product management activities including product set up across all websites/marketplaces, visual merchandising, and reporting on product performance. Serve as owner of all product data on websites/marketplaces to ensure accuracy including product detail descriptions, specifications, imagery, etc. Develop merchandising/content calendar for regular website content updates and email/social campaigns. Own all reporting efforts including: Weekly Sales Report Weekly Top Sellers Report (with part# and revenue generated) Weekly Inventory Report Weekly Status reports Monthly Margin Report Monthly Missed Sales Report (as needed) Ongoing

in depth analysis of Google Analytics to identify and report on sales, attribution, and potential site issues and/or opportunities for sales growth. Ie path to purchase and sales funnel/cart behavior, product and category performance including week over week variances. Work directly in Magento to perform category, product, and feature configurations necessary to achieve department goals. Make recommendations for site improvements based on analytics analysis. Make recommendations for product assortment additions based on competitive/market analysis. Identify, implement, and report on A/B testing opportunities. Identify and execute on non-paid marketing activities IE promotional emails, social media, etc. Attend weekly status meetings prepared with DETAILED review, analysis, and insights into sales performance. Requirements: At least 3 years of experience in a similar role In depth knowledge of and experience working with ecommerce marketplaces including Amazon and Ebay Excellent analytical skills with a commercial drive Excellent organizational and project management skills essential Experience working on ecommerce CMS platforms. Magento experience a strong plus. Knowledge of digital marketing channels including SEO, PPC, Display, Retargeting, Social, etc. Strong attention to detail Team player and willingness to support the wider team Flexible and responsive to change Self-motivated, confident and assertive Possess a forward thinking working ethic in order to drive the business forward Work well under pressure to meet tight deadlines and support the business objectives to drive profitability Empowered and Engaged • Customer-Centric • Powerful Brands and Services • Always Moving Forward • One-Team • Environmental Health & Safety 8585 N Stemmons Fwy, Dallas, TX 75247, USA

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