Senior Associate Brand Manager

2 weeks ago


Sanford, United States Wells Enterprises Full time

Wells Enterprises

Senior Associate Brand Manager

Chicago ,

Illinois

Apply Now

As a Senior Associate Brand Manager, you will be responsible for providing strategic and tactical support across all aspects of brand management, including marketing campaign strategy & execution, innovation, new item commercialization, business performance analysis, consumer research and budget management. Responsibilities Include: Campaign Planning & Execution Assist in developing and executing comprehensive marketing plans across paid/owned/earned tactics to meet brand objectives; Ensure brand guidelines and standards are consistently applied across all marketing channel Brand Strategy Development Effectively execute key initiatives to ensure delivery to top and bottom line P&L targets Consumption Analysis & Reporting Act as the category subject matter expert, analyzing consumption performance data and translating findings into actionable insights as part of monthly business performance reviews Lead critical product management projects (including but not limited to line extensions, packaging updates, and minor renovations) with cross-functional stakeholders Budget Management Manage annual marketing spend, brand budgets and billing process, collaborating with Finance partners on a routine basis Strategic Innovation Support Support Brand, Insights and Innovation team on future pipeline development from conception through execution Create internal and customer-facing marketing materials, including selling stories Competitive Analysis Stay up-to-date on industry trends, competition and consumer behavior to identify opportunities for brand growth Cross-functional Collaboration Collaborate with cross-functional teams, including product development, sales, and creative teams to ensure alignment with brand strategy Manage relationships with external partners, including agencies and vendors

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