Senior Associate Brand Manager
2 weeks ago
Wells Enterprises
Senior Associate Brand Manager
Chicago ,
Illinois
Apply Now
As a Senior Associate Brand Manager, you will be responsible for providing strategic and tactical support across all aspects of brand management, including marketing campaign strategy & execution, innovation, new item commercialization, business performance analysis, consumer research and budget management.
Responsibilities Include:
Campaign Planning & Execution
Assist in developing and executing comprehensive marketing plans across paid/owned/earned tactics to meet brand objectives;
Ensure brand guidelines and standards are consistently applied across all marketing channel
Brand Strategy Development
Effectively execute key initiatives to ensure delivery to top and bottom line P&L targets
Consumption Analysis & Reporting
Act as the category subject matter expert, analyzing consumption performance data and translating findings into actionable insights as part of monthly business performance reviews
Lead critical product management projects (including but not limited to line extensions, packaging updates, and minor renovations) with cross-functional stakeholders
Budget Management
Manage annual marketing spend, brand budgets and billing process, collaborating with Finance partners on a routine basis
Strategic Innovation Support
Support Brand, Insights and Innovation team on future pipeline development from conception through execution
Create internal and customer-facing marketing materials, including selling stories
Competitive Analysis
Stay up-to-date on industry trends, competition and consumer behavior to identify opportunities for brand growth
Cross-functional Collaboration
Collaborate with cross-functional teams, including product development, sales, and creative teams to ensure alignment with brand strategy
Manage relationships with external partners, including agencies and vendors
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