Remote Head of Consumer Marketing
2 weeks ago
The company is a digital healthcare services company that integrates an otherwise fragmented network of government programs and insurance benefits into an accessible, unified platform that ensures equitable access to social needs services and preventative care that individuals would have otherwise foregone:
About the Head of Consumer (B2C) Marketing Responsibilities
- Develop and nurture a culture of testing and experimentation to innovate on how we drive member acquisition and retention
- Build out our marketing data and reporting infrastructure to ensure a strong analytic foundation to support data-driven decision making and campaign optimization
- Develop and execute a member marketing roadmap that aligns with our corporate strategy and goals
- Optimize our end-to-end member acquisition funnel across all channels (e.g. digital, print, community outreach, etc.) with full accountability for budgeting, forecasting and results
- Oversee end-to-end campaign development, including upfront creative strategy, copywriting, and asset development
- Partner seamlessly with our Product and Growth teams to ensure brand consistency and a seamless member experience
- Lead the integration and management of all member marketing-related partners, including agencies, freelancers, consultants and vendors, as applicable
Must-Have Qualifications
- 10+ years of relevant functional experience
- Track record of exceeding user acquisition and retention goals
- Experience in a high growth start-up environment and navigating change
- Strong understanding of and bias for the quantitative side of consumer marketing and experience using data to drive campaign optimization
- Willingness to lead the function as a player-coach while engaging cross-functional partners effectively
- Bias for action, goes after ‘jump balls’
- Passion for our mission of supporting older adults through the aging journey
- Experience implementing new marketing campaign management tools and/or related platforms.
Nice-To-Have Qualifications
- Experience operating in a B2B2C business model
- Experience in digital healthcare
- Understanding of the Medicare landscape and payer economics
Additional Job Details
- This is a full-time, exempt position.
- This role is based remotely and may entail infrequent (quarterly or less) travel.
- Expected base salary range of $135K-$190K, based on experience and skills
- Additional total compensation includes company equity, comprehensive health benefits, and flexible remote work environment.
Location: Minneapolis, Minnesota, United States
#JPKR #LI-remote #LI-JB1 #J-18808-Ljbffr-
Marketing Associate
2 weeks ago
Minneapolis, Minnesota, United States Paradox Marketing Full timeParadox Marketing is recognized for its leading competitive marketing and sales strategies among other firms in Minneapolis As a business marketing and sales firm, our mission is to help our top-tier clients increase their revenue and brand recognition. Our Entry Level Marketing Associate team prioritizes connecting our clients with their consumer base...
-
Marketing Associate
3 days ago
Minneapolis, United States Paradox Marketing Full timeParadox Marketing is recognized for its leading competitive marketing and sales strategies among other firms in Minneapolis! As a business marketing and sales firm, our mission is to help our top-tier clients increase their revenue and brand recognition. Our Entry Level Marketing Associate team prioritizes connecting our clients with their consumer base...
-
Marketing Associate
2 weeks ago
Minneapolis, United States Paradox Marketing Full timeJob DescriptionJob DescriptionParadox Marketing is recognized for its leading competitive marketing and sales strategies among other firms in Minneapolis! As a business marketing and sales firm, our mission is to help our top-tier clients increase their revenue and brand recognition. Our Entry Level Marketing Associate team prioritizes connecting our clients...
-
Marketing Communications Coordinator
2 weeks ago
Minneapolis, United States Paradox Marketing Full timeJob DescriptionJob DescriptionAre you interested in marketing strategy and possess a natural talent for campaign coordination and logistics? Paradox Marketing elevates high-profile brands' current strategies through unique marketing and sales campaigns that are relevant and cutting-edge. We are currently seeking a select few to fill our Marketing...
-
Entry Level Marketing Assistant
2 weeks ago
Minneapolis, United States Paradox Marketing Full timeJob DescriptionJob DescriptionParadox Marketing is a first-rate direct marketing firm in Minneapolis with a zeal for promotions and brand management. We are searching for determined, imaginative, keen, and career-oriented individuals to fill our available Entry Level Marketing Assistant position. Our Entry Level Marketing Assistant will be fully trained in...
-
Account Director, Client Growth
4 weeks ago
Minneapolis, Minnesota, United States Marketing Architects Full timeACCOUNT DIRECTOR, CLIENT GROWTHLocation: Remote Can you cut through the noise to identify your client's most important marketing challenges? Can you shape unexpected marketing strategies that will win their heart and outsmart their competition?If you're a born leader who can leverage our services to steer campaigns into new levels of profitability, we've got...
-
Senior Customer Marketing Manager
3 weeks ago
Minneapolis, United States The Judge Group Full timeOur client, very top in their consumer products portfolio, is currently seeking a Senior Customer Marketing Manager North (based remotely near a very strong airport in Chicago, St. Louis, Detroit, Indianapolis, Cleveland/Cincinnati/Columbus, Minneapolis, or Green Bay with travel. , Responsibilities: Provide thought leadership in developing strategic Key...
-
Senior Customer Marketing Manager
3 weeks ago
Minneapolis, United States The Judge Group Full timeOur client, very top in their consumer products portfolio, is currently seeking a Senior Customer Marketing Manager North (based remotely near a very strong airport in Chicago, St. Louis, Detroit, Indianapolis, Cleveland/Cincinnati/Columbus, Minneapolis, or Green Bay with travel., Responsibilities:• Provide thought leadership in developing strategic Key...
-
Head of Website
4 weeks ago
Minneapolis, Minnesota, United States Minneapolis Institute of Arts Full timeSUMMARY Are you ready to lead a digital transformation in the art world, creating digital experiences that inspire and engage? If so, we would love to hear from you This role is not just about managing a department; it's about building something new and leaving a lasting impact on the Minneapolis Institute of Art and our community. kpCompanies is partnering...
-
Director, Analytics
5 days ago
Minneapolis, Minnesota, United States Marketing Architects Full timeDirector, analytics Location: Remote/Telecommute Hey statistics savants and math experts- analyze this: can you look at a haystack of data and tease out the needles of insight?Do you relish a future brimming with big data, AI and machine learning?If you're ready for an opportunity to tell stories with data that inform multimillion-dollar advertising...
-
Director, Analytics
2 weeks ago
Minneapolis, United States Marketing Architects Full timeDirector, analytics Location: Remote/Telecommute Hey statistics savants and math experts- analyze this: can you look at a haystack of data and tease out the needles of insight? Do you relish a future brimming with big data, AI and machine learning? If you're ready for an opportunity to tell stories with data that inform multimillion-dollar advertising...
-
Director, Analytics
5 days ago
Minneapolis, United States Marketing Architects Full timeDirector, analytics Location: Remote/Telecommute Hey statistics savants and math experts- analyze this: can you look at a haystack of data and tease out the needles of insight? Do you relish a future brimming with big data, AI and machine learning? If you're ready for an opportunity to tell stories with data that inform multimillion-dollar...
-
Director, Analytics
2 weeks ago
Minneapolis, United States Marketing Architects Full timeJob DescriptionJob DescriptionDirector, analytics Location: Remote/Telecommute Hey statistics savants and math experts − analyze this: can you look at a haystack of data and tease out the needles of insight?Do you relish a future brimming with big data, AI and machine learning?If you’re ready for an opportunity to tell stories with data that inform...
-
Director, Analytics
2 weeks ago
Minneapolis, United States Marketing Architects Full timeJob DescriptionJob DescriptionDirector, analytics Location: Remote/Telecommute Hey statistics savants and math experts − analyze this: can you look at a haystack of data and tease out the needles of insight?Do you relish a future brimming with big data, AI and machine learning?If you’re ready for an opportunity to tell stories with data that inform...
-
Associate Marketing Manager
5 days ago
Minneapolis, United States Schwan's Full timeJob Description At Schwan's Company, the opportunities are real, and the sky is the limit; this isn't just a job, it's a seat at the table. Around here, every job matters, every voice counts, and every person contributes in a big way. As part of our front lines, we look to you to execute business, build relationships, and take pride in your work because at...
-
Associate Marketing Manager
6 days ago
Minneapolis, United States Schwan's Full timeJob Description At Schwan's Company, the opportunities are real, and the sky is the limit; this isn't just a job, it's a seat at the table.Around here, every job matters, every voice counts, and every person contributes in a big way.As part of our front lines, we look to you to execute business, build relationships, and take pride in your work because at...
-
Designer/Art Director
4 weeks ago
Minneapolis, United States Marketing Architects Full timeLocation: Remote A growing roster of clients means a growing team as we create disruptive national TV advertising campaigns. We're looking for a motivated mid-level Designer/Art Director to create remarkable TV commercials with us. That's where you come in. Does your portfolio include disruptive TV? Great. Do you think conceptually and work...
-
Designer/Art Director
4 weeks ago
Minneapolis, Minnesota, United States Marketing Architects Full timeLocation: Remote A growing roster of clients means a growing team as we create disruptive national TV advertising campaigns. We're looking for a motivated mid-level Designer/Art Director to create remarkable TV commercials with us. That's where you come in.Does your portfolio include disruptive TV? Great. Do you think conceptually and work collaboratively?...
-
Head of Website
4 weeks ago
Minneapolis, United States Minneapolis Institute of Arts Full timeSUMMARY Are you ready to lead a digital transformation in the art world, creating digital experiences that inspire and engage? If so, we would love to hear from you! This role is not just about managing a department; it's about building something new and leaving a lasting impact on the Minneapolis Institute of Art and our community. kpCompanies is...
-
Director, Analytics
12 hours ago
Minneapolis, United States Marketing Architects Full timeDirector, analytics Location: Remote/Telecommute Hey statistics savants and math wizards - analyze this: can you look at a haystack of data and tease out the needles of insight? Do you relish a future brimming with big data, AI and machine learning? If you're ready for an opportunity to tell stories with data that drive multimillion-dollar advertising...