Digital Marketing Specialist

2 weeks ago

Eagle, United States FAMCO Full time

Job Type

Full-time

Description

RoofingDirect.com is seeking an experienced and motivated person to join our team A successful Digital Marketing Specialist will provide creative ideas to help achieve our goals. You will have administrative duties in developing and implementing marketing strategies across multiple channels.

As a Digital Marketing Specialist, you will collaborate with our marketing and advertising team in all stages of marketing campaigns. Your insightful contribution will help develop, expand and maintain our marketing channels.

Ultimately, you will gain broad experience in marketing and should be prepared to enter any fast-paced work environment.

Key Job Responsibilities:

  • Coordinates with our existing marketing vendors and works closely with the Digital Operations Manager
  • Manages all ad campaigns for digital marketing channels including Google, Bing, and Facebook
  • Develops custom ad copy and generates other creative assets to be used on all digital advertising platforms
  • Monitors campaign performance and makes adjustments as needed and under the direction of the Digital Operations Manager
  • Performs routine campaign management tasks to ensure alignment with the rest of our digital marketing strategies
  • Oversees ongoing optimization projects to improve ad performance specific to each marketing channel
  • Stays up to date on all relevant changes to each marketing channel and advises on any updates that need to be made in order to keep our campaigns and/or account in good standing
  • Spearheads our organic marketing efforts by overseeing the SEO health of our product listings and web pages
  • Under the direction of the Digital Operations Manager, comes up with original content specific to our business and industry
  • Creates, edits, and publishes 2-3 unique blog articles per month
  • Manages all Roofing Direct social media accounts and develops and schedules posts on a weekly basis
  • Creates keyword specific content for products, categories, and brands
  • Manages our email marketing platform and oversees all campaigns within it
  • Under the direction of the Digital Operations Manager, manages all customer lists and the creation of campaigns and journeys/flows
  • Designs and builds custom email content under the direction of the Digital Operations Manager that is industry compliant and optimized for multiple ESPs and devices
  • Schedules and sends emails based on optimal time and date windows from historical data
  • Monitors campaign performance in comparison to business goals and industry averages
  • Creates customized dashboards and reports tailored to specific performance metrics that are updated daily and monthly
  • Miscellaneous other projects as assigned with an emphasis on improving site health and search engine optimization
Other: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

** RoofingDirect.com participates in E-Verify. We will provide the Social Security Administration, and if necessary, the Department of Homeland Security, with information from each new employee's Form I-9 to confirm work authorization. Please note that we do not use this information to pre-screen job applicants.

Requirements

Required:
  • Minimum 2-3 years of Digital Advertising experience with Google and Microsoft (experience in managing Shopping, Performance Max, and Search Ad campaigns is preferred)
  • Familiarity with Google's Advertising Platform (Analytics, Merchant Center, Search Console)
  • Proficient with various social media platforms as well as the data tracking tools associated with them
  • Understanding of core SEO principals and best practices
  • Very strong organization and time management skills
  • Ability to translate complex topics into common language
  • Ability to quickly learn and process new information
  • Strong written and verbal communication skills and the ability to work collaboratively with team members and supervisor
  • Ability to work in a fast-paced startup environment and adapt to changing priorities
  • Ability to prioritize and work on multiple projects at once with a high degree of accuracy
  • Proficient in Microsoft Office - Teams, Word, Excel, Outlook, etc.
  • Authorized to work in the United States.
Nice to have:
  • Bachelor's degree in Marketing or a related field
  • Experience working for an eCommerce business
  • Familiarity with other marketing platforms including Facebook and TikTok
  • Experience with email marketing tools such as Klaviyo

  • Digital Marketing Specialist

    2 weeks ago

    Eagle, United States FAMCO Full time

    Job DescriptionJob DescriptionDescription:RoofingDirect.com is seeking an experienced and motivated person to join our team! A successful Digital Marketing Specialist will provide creative ideas to help achieve our goals. You will have administrative duties in developing and implementing marketing strategies across multiple channels.As a Digital Marketing...

  • Digital Marketing Specialist

    2 weeks ago

    Eagle, United States FAMCO Full time

    Job Type Full-time Description RoofingDirect.com is seeking an experienced and motivated person to join our team! A successful Digital Marketing Specialist will provide creative ideas to help achieve our goals. You will have administrative duties in developing and implementing marketing strategies across multiple channels. As a Digital Marketing Specialist,...

  • Digital Marketing Specialist

    1 week ago

    Eagle, United States FAMCO Full time

    Job DescriptionJob DescriptionDescription:RoofingDirect.com is seeking an experienced and motivated person to join our team! A successful Digital Marketing Specialist will provide creative ideas to help achieve our goals. You will have administrative duties in developing and implementing marketing strategies across multiple channels.As a Digital Marketing...

  • Director of Marketing

    4 days ago

    Eagle, United States Marriott International Inc Full time

    Job Number 24099869 Job Category Sales & Marketing Location The Ritz-Carlton Bachelor Gulch, 0130 Daybreak Ridge, Avon, Colorado, United States VIEW ON MAP Schedule Full-Time Located Remotely? N Relocation? N Position Type Management JOB SUMMARY Directs the development, production and implementation of all marketing strategies and related projects...

  • Marketing Manager

    1 month ago

    Eagle, United States Spotlight Events Full time

    Spotlight Events, Inc. is an employee-owned (ESOP) company based in Eagle, Idaho.We are a touring National Dance Competition and producers of competitive dance events throughout the United States with 28 years’ experience. Our ESOP company runs on the EOS platform (Entrepreneurial Operating System) and focuses on accountability and excellence in everything...

  • Marketing Manager

    4 weeks ago

    Eagle, United States Spotlight Events Full time

    Spotlight Events, Inc. is an employee-owned (ESOP) company based in Eagle, Idaho.We are a touring National Dance Competition and producers of competitive dance events throughout the United States with 28 years’ experience. Our ESOP company runs on the EOS platform (Entrepreneurial Operating System) and focuses on accountability and excellence in everything...

  • Marketing Representative

    1 week ago

    Eagle Pass, Texas, United States LORENA MELLO - State Farm Agent Full time

    Job DescriptionJob DescriptionBenefits:Paid time off Position OverviewAre you outgoing and customer-focused? Do you enjoy working with the public? If you answered yes to these questions, working for a State Farm independent contractor agent may be the career for you State Farm agents market only State Farm insurance and financial service...

  • Marketing Coordinator

    4 weeks ago

    Eagle Pass, United States Kickapoo Lucky Eagle Casino Full time

    Reports to: Players Club & Promotions ManagerJob Summary: This position is responsible for assisting Marketing Leadership in the coordination, creation, and oversight of all marketing strategies.Essential Functions:Ensure compliance with the applicable Tribal, Federal and other laws and gaming regulations and Kickapoo Lucky Eagle policies and...

  • Director of Marketing

    1 month ago

    Eagle Pass, United States Kickapoo Lucky Eagle Casino Full time

    Reports to: General Manager Job Summary: The Director of Marketing coordinates with the external marketing agency to oversee the development and execution of the property's marketing plan. Responsible for the overall direction and management of all marketing activities including player development, casino services, host services, entertainment,...

  • Director of Marketing

    4 weeks ago

    Eagle Pass, United States Kickapoo Lucky Eagle Casino Full time

    Job DescriptionJob DescriptionReports to:General ManagerJob Summary:The Director of Marketing coordinates with the external marketing agency to oversee the development and execution of the property's marketing plan. Responsible for the overall direction and management of all marketing activities including player development, casino services, host...

  • Director of Marketing

    1 month ago

    Eagle Pass, United States Kickapoo Lucky Eagle Casino Full time

    Job DescriptionJob DescriptionReports to:General ManagerJob Summary:The Director of Marketing coordinates with the external marketing agency to oversee the development and execution of the property's marketing plan. Responsible for the overall direction and management of all marketing activities including player development, casino services, host...

  • Director of Marketing

    2 weeks ago

    Eagle Pass, United States Kickapoo Lucky Eagle Casino Full time

    Job DescriptionJob DescriptionReports to:General ManagerJob Summary:The Director of Marketing coordinates with the external marketing agency to oversee the development and execution of the property's marketing plan. Responsible for the overall direction and management of all marketing activities including player development, casino services, host...

  • Director of Marketing

    4 days ago

    Eagle Pass, United States Kickapoo Lucky Eagle Casino Full time

    Reports to: General ManagerJob Summary: The Director of Marketing coordinates with the external marketing agency to oversee the development and execution of the property's marketing plan. Responsible for the overall direction and management of all marketing activities including player development, casino services, host services, entertainment, transportation...

  • Director of Marketing

    3 weeks ago

    Eagle Pass, United States Kickapoo Lucky Eagle Casino Full time

    Job DescriptionJob DescriptionReports to:General ManagerJob Summary:The Director of Marketing coordinates with the external marketing agency to oversee the development and execution of the property's marketing plan. Responsible for the overall direction and management of all marketing activities including player development, casino services, host...

  • Director of Marketing

    4 weeks ago

    Eagle Pass, United States Kickapoo Lucky Eagle Casino Full time

    Reports to: General Manager Job Summary: The Director of Marketing coordinates with the external marketing agency to oversee the development and execution of the property's marketing plan. Responsible for the overall direction and management of all marketing activities including player development, casino services, host services, entertainment,...

  • Marketing Coordinator

    1 month ago

    Eagle Pass, United States Kickapoo Lucky Eagle Casino Full time

    Job DescriptionJob DescriptionReports to: Players Club & Promotions ManagerJob Summary: This position is responsible for assisting Marketing Leadership in the coordination, creation, and oversight of all marketing strategies.Essential Functions:Ensure compliance with the applicable Tribal, Federal and other laws and gaming regulations and Kickapoo Lucky...

  • Marketing Coordinator

    1 month ago

    Eagle Pass, United States Kickapoo Lucky Eagle Casino Full time

    Reports to: Players Club & Promotions Manager Job Summary: This position is responsible for assisting Marketing Leadership in the coordination, creation, and oversight of all marketing strategies. Essential Functions: Ensure compliance with the applicable Tribal, Federal and other laws and gaming regulations and Kickapoo Lucky Eagle policies and...

  • Marketing Coordinator

    4 weeks ago

    Eagle Pass, United States Kickapoo Lucky Eagle Casino Full time

    Job DescriptionJob DescriptionReports to: Players Club & Promotions ManagerJob Summary: This position is responsible for assisting Marketing Leadership in the coordination, creation, and oversight of all marketing strategies.Essential Functions:Ensure compliance with the applicable Tribal, Federal and other laws and gaming regulations and Kickapoo Lucky...

  • Marketing Coordinator

    4 weeks ago

    Eagle Pass, United States Kickapoo Lucky Eagle Casino Full time

    Job DescriptionJob DescriptionReports to: Players Club & Promotions ManagerJob Summary: This position is responsible for assisting Marketing Leadership in the coordination, creation, and oversight of all marketing strategies.Essential Functions:Ensure compliance with the applicable Tribal, Federal and other laws and gaming regulations and Kickapoo Lucky...

  • Marketing Coordinator

    1 week ago

    Eagle Pass, Texas, United States Kickapoo Lucky Eagle Casino Full time

    Job DescriptionJob DescriptionReports to: Players Club & Promotions ManagerJob Summary: This position is responsible for assisting Marketing Leadership in the coordination, creation, and oversight of all marketing strategies.Essential Functions:Ensure compliance with the applicable Tribal, Federal and other laws and gaming regulations and Kickapoo Lucky...