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Job Summary
PACE Baton Rouge (Program of All-Inclusive Care for the Elderly) is a nonprofit health and supportive services program designed to assist seniors who want an alternative to long-term care placement. PACE is sponsored by the Franciscan Missionaries of Our Lady Health System (FMOLHS). The mission of PACE Baton Rouge is to enable the aging population to live with dignity in their communities. With PACE's assistance, participants can remain in the secure surroundings of their own homes and communities while providing family members and caregivers with much needed professional guidance; physical relief and emotional support.
Our team works together to develop individual care plans, goals and carefully monitors progress. Our multi-skilled team-consisting of a doctor, registered nurse, social worker, physical therapist, occupational therapist and registered dietitian-works together to develop patient goals, plan care and carefully monitor progress.
Job Summary
Work under the supervision of the Senior Director with guidance from the Leadership Team to coordinate community outreach efforts in alignment with Franciscan PACE, Inc.'s mission and objectives. Develop and maintain community partnerships while overseeing programs aimed at engaging and educating the Baton Rouge and Lafayette communities.
Minimum Requirements
Experience: 3 years in a marketing field
Education: Required: Bachelor's Degree in Business, Marketing, or Graphic Design or Graphics/Marketing certification
Knowledge/Skills/Abilities: Graphic design, photography, multi-tasking, prioritize tasks, creativity, computer skills
Responsibilities
- Coordinate and participate in community outreach activities in Baton Rouge and Lafayette educating community partners on Pace programs and services including but not limited to health fairs, presentations to church groups, discharge planners, senior housing residents, and Adult Day Health Centers.
- Serve as a liaison with senior leadership, contributing to the development of outreach strategies and materials. Coordinate service delivery, provide comprehensive outreach support, and manage photo and video assets.
- Embrace and advance the FMOLHS and Franciscan PACE mission by ensuring all partnerships are consistent with the mission and implemented to achieve its goals.
- Develop outreach concepts and communication materials, such as brochures, fliers, posters, and advertisements, ensuring they resonate with target communities.
- Oversee website content management, as well as manage and oversee all social media pages, including compiling and sharing analytics monthly and creating monthly social media calendars, with the support of FMOLHS Marketing.
- Serves as a supportive resource to marketing and the community, offering assistance and acting as a liaison, connecting with community resources and partners. Demonstrates a solid understanding of various marketing strategies, including traditional, digital, and SEO approaches, while providing tracking and monthly reports on marketing campaigns to the Senior Director and/or Leadership Team.
- Consistently responds to all requests that support the high performing organization to achieve its goals and in alignment with the organizations mission and core values.
- All other duties as assigned.
Qualifications
Experience: 3 years in a marketing field
Education: Required: Bachelor's Degree in Business, Marketing, or Graphic Design or Graphics/Marketing certification
Knowledge/Skills/Abilities: Graphic design, photography, multi-tasking, prioritize tasks, creativity, computer skills
