Marketing Manager, Real Estate

4 weeks ago

Eden, United States CareerBuilder Full time

Powder is a year-round resort and real estate development project nestled throughout 10,000 acres in the Wasatch Mountains of Northern Utah. Recently acquired by Reed Hastings, the Founder and Executive Chairman at Netflix, our purpose is to spark wonder by creating a unique place that fuses mountain recreation, art, and meaningful connection. We're looking for big-hearted champions to join the team.

Reporting to the Chief Creative Officer, the Marketing Manager,Real Estate will have the responsibility of driving the execution of real estate tools and collateral, in cooperation with the Powder Real Estate brand standards and guidelines, as it evolves from a local cult classic ski resort into a global second-home alpine community with a sophisticated art, architecture, and outdoor recreation program.

Responsibilities:

Develop a clear list and timeline for sales assets:

That encompasses all tools, collateral and other real estate marketing material needs, along with a respective timeline required for delivery and use, in concert with the sales roadmap
Development of clear and concise briefs:

Where any specific sales tool/collateral may require a more extensive list of requirements to meet the needs of the sales team, develop specific collateral briefs to guide the development decisions and execution by the Powder agency
Solicit collaboration with the Real Estate team

to accurately reflect their needs and timing for sales tools/collateral
Execution:

Oversee project management of real estate assets, both digital, print, and web (e.g. brochures, maps, sales material, email) in direct collaboration with CMO and CSO's
Develop a real estate communication calendar

in concert with the larger marketing team that reflects a sequence of real estate messaging to key target markets that supports the sales roadmap
Support the development of website related content

where required, in coordination with the marketing team
SEO & Web Optimization:

Manage and optimize web trafficking, SEO, and digital assets to better support sales
Asset Management : Management of data assets including photo, video, marketing assets in an detail oriented and organized capacity
Agency Management Support:

Serve as the key management and execution touch point with design, creative, and implementation partners and agencies as it relates to sales assets
Copywriting:

Assist in copy development where needed
CRM Management:

Intermediate to expert experience with Hubspot or CRM contact management in building funnels, campaigns, and asset integrations
Qualifications

4+ years of real estate marketing experience
Collaborative work style - supporting teams and organizational changes
Exceptional written and verbal communication skills
Detail orientation
Exceptional project management skills and capabilities
Ability to work under pressure and handle crisis communication with composure
Excellent organizational skills and attention to detail
Ability to move fast, be bold, and thrive in a dynamic environment

Compensation

Powder Mountain offers a competitive salary plus considerable incentives. Additionally, the company provides benefits including medical, dental, 401K, and PTO.
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