Director, Marketing and Communications

2 days ago

Norwalk, Connecticut, United States EMCOR Group Full time

A Fortune 500 company with 2023 revenues of $12.6B, EMCOR Group, Inc. (NYSE: EME) is a leader in mechanical and electrical construction, industrial and energy infrastructure, and building services.
A provider of critical infrastructure systems, EMCOR companies give life to new structures and sustains life in existing ones by its planning, installing, operating, maintaining, and protecting the sophisticated and dynamic systems that create facility environments—such as electrical, mechanical, lighting, air conditioning, heating, security, fire protection, and power generation systems—in virtually every sector of the economy and for a diverse range of businesses, organizations, and government.
Here at EMCOR, we're driven by values. We use them as a metric, a guideline, a way to ensure that each activity we engage in is aligned with the principles we believe in. We are mission first, people always, and we hope you join our team
Job Title: Director, Marketing and Communications
Job Summary: We are looking for the Director, Marketing and Communications to lead many of the organization's key marketing functions including branding, marketing communications, market research, and social media. The role supports our Senior Director, Creative and our Chief Administrative Officer in developing company-wide marketing strategies. The Director, Marketing and Communications will partner across the corporate team and collaborate with subsidiaries to advance their specific marketing objectives. The company is based in Norwalk, Connecticut, and the role is hybrid (3-4 days a week in the office).
Essential Duties and Responsibilities:
In partnership with the Senior Director, Creative and Chief Administrative Officer, the Director, Marketing and Communications is responsible for the development and implementation of strategic marketing plans consistent with the organization's long-range strategic goals and objectives, including: Build a tactical marketing plan for each objective, while ensuring a cohesive marketing strategy across the organization.
Evaluate the effectiveness of current marketing programs and initiatives through key performance metrics; identify and propose changes in response to performance metrics.
Initiate branding programs and ensure strategies emphasizing brand awareness.

Review market research, including industry and competitive research, to identify existing opportunities and methods to capitalize on potential marketing opportunities.
Identify target audience(s) for communications and marketing plans and develop highly effective campaigns for each audience. Require comfort and familiarity with social media marketing.
Collaborate with the Creative Director to execute the company's advertising, public relations, and social media activities with the goal of establishing and maintaining a favorable image with external stakeholders, potential customers, and employees.
Work closely with the creative team to ensure that all company communications, media, website and merchandising maintain a consistent corporate image and brand.
Communicate with subsidiaries about marketing plans. Act as a centralized resource to our more than 100 operating companies.
Qualifications:
Bachelor's degree in marketing, advertising, public relations or communications required.
8-10 years of relevant experience, including in a marketing, public relations or advertising firm. A demonstrated track record of marketing success in a corporate environment is also preferred.
Significant experience in digital and print marketing, content marketing, and social media.
Excellent management and decision-making skills, with the ability to effectively manage both department staff and external advisors and vendors.
In-depth knowledge of both foundational and cutting-edge marketing principles and practices.
Extensive knowledge of technology, including digital marketing and social media platforms, with the ability to quickly learn new platforms and software; ability to effectively self-perform software-related tasks; require strong fluency in analytics in order to manage metrics effectively.
Excellent time-management, self-execution, interpersonal, presentation, and organization skills.
Ability to travel occasionally to operating companies in various locations.
Compensation Range: $173,000 - $193,000
This position is bonus eligible.
Benefits: We are committed to providing employees a comprehensive benefits package which includes medical, dental, and vision coverage, along with health savings and flexible spending accounts, life insurance, disability, a 401(k) Savings Plan, College Coach and employee assistance program.
Equal Opportunity Employer/Veterans/Disabled

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