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Newsroom Analytics Specialist

2 months ago

Washington, United States Radio Free Asia Full time
Overview

Radio Free Asia (RFA) is a private, Washington, DC-based, nonprofit corporation that provides accurate and timely news and information to Asian countries whose governments prohibit access to a free press. We are seeking a creative, highly skilled Newsroom Analytics Specialist.

As part of the audience engagement team, your role will use data to gain a deep understanding of our audience's needs and their behaviors on digital platforms. You will collaborate with teams across the newsroom to continuously evaluate strategies and identify new opportunities to better connect RFA reporting to audiences across multiple platforms and formats (text, audio video). You are creative in your analysis and can clearly communicate data-informed results and recommendations.

This is a 12-month assignment position, with the possibility of transition into a full-time permanent role after the term ends.

Responsibilities

  • Monitor and analyze audience and traffic data across multiple digital platforms, including websites, social media, podcasts and apps
  • Provide clear insights, projections and actionable recommendations to editorial stakeholders of all levels that inform growth strategies aligned with RFA's values and objectives
  • Manage implementation of analytics solutions on digital platforms and administrate reporting tools including Adobe Analytics, Tealium, Chartbeat, and Emplifi in collaboration with product teams and external partners
  • Build digital dashboards, data visualizations and scalable tools for data analysis using Microsoft Power BI, Google Data Studio, custom solutions, and other software
  • Conduct region-specific comparative analysis of competitors' digital presence and tactics to assess opportunities for expanding RFA's voice/reach
  • Create personas of RFA's existing and prospective audiences; conduct surveys of digital audiences
  • Use statistical computer languages to manipulate data and draw insights from large data sets
  • Support newsroom data culture by hosting and participating in training sessions that demonstrate data can be used in tactical and strategic decision-making
  • Advocate for our audiences and ensure their needs are considered in strategic decision-making and content creation
  • Stay informed about industry developments, audience preferences, and digital media trends to provide recommendations and insights to the editorial and management teams
Qualifications
  • Minimum of 3 years experience as a digital analyst within a news organization or similar media outlet
  • A successful history of manipulating, processing and extracting actionable insights from large, disconnected datasets
  • Very strong written and verbal communication skills; experience bringing clarity to insights for stakeholders of all seniority levels
  • Demonstrated experience with Excel, Google Sheets and deep knowledge of analytics tools including Chartbeat, Adobe Analytics, CrowdTangle and Emplifi
  • Familiarity with Tealium or other tag managers (Google, Adobe, etc.), as well as UTM, pixels and other data collection methods
  • Project management experience on cross-functional teams
  • Ability to collaborate across departments in a multilingual newsroom and with teams across multiple time zones


Application Instruction: Please include a cover letter along with your application and submit it to rfajobs@rfa.org. Applicaitons submitted outside of this method (including directly on this site) will not be considered.

Salary: $38-$45/Hour. Expected to work 40 Hours/Week.

Physical Demands:

Candidates must meet the physical demands and work environment characteristics to perform the job's essential functions. Reasonable accommodations are available for individuals with disabilities.

Physical Demands: While performing the duties of this job, the employee is required to sit, use hands, reach with hands and arms, stoop, talk and hear. Employees must occasionally lift up to twenty (5) pounds. Work Environment: Typical indoor office environment.

Disclaimer:

This description outlines the general nature and level of work expected. It is not an exhaustive list of all responsibilities, duties, and skills required.