Digital Marketing Specialist

4 weeks ago


Minot, United States Gooseneck Implement Full time

About the Position Department: Marketing Reports to: Marketing Manager Supervises: N/A Responsibilities Defines, manages, and enhances the dealership image and brand in the market. Leads efforts to understand, attract, and retain customers. Develops and manages marketing tactics to promote the dealerships products and services through targeted efforts. Attracts and retains talent and effectively engages marketing department personnel. Assists in the development and implementation of a marketing plan. Assists in the development and implementation of a merchandising and display strategy. Assists in the development of a brand strategy including the creation, implementation and enhancement of the dealer brand. Implements the dealerships marketing strategies by leveraging resources aligned with the dealerships values, mission, and goals. Leads the development, communication, and assessment of marketing tactics (e.g. employee newsletter, social media, advertising, promotions, incentives, events, etc.) that reach targeted prospects. Monitors market trends and may also utilize customer insight technologies such as Customer Relationship Management (CRM) applications to gain deeper customer understanding. Defines customer segments and determines how to pursue segments through targeted solutions and services required. Defines and manages the customer experience process (e.g. event planning committee, customer focus groups and post-event customer feedback surveys, etc.). Defines and assists in managing the advertising budget; develops monthly, quarterly, and annual advertising activities (e.g. TV, radio, newspaper, internet, social media, etc.). Acts as a liaison between the dealership and manufacturers marketing personnel and leverages manufacturing marketing resources. Ensures appropriate marketing and public relations communications for all departments. Experience, Education, Skills and Knowledge 3+ years sales and/or marketing experience. Familiar with John Deere and competitive products. Proven ability to communicate effectively one-on-one and within a group. Proven ability to analyze and interpret internal and external marketing reports. Familiar with statistical analytic applications and market research practices preferred. Facebook and Google ads experience preferred. Proven ability to be creative and innovative preferred. Bachelors Degree in business or marketing or equivalent experience. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr



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