Integrated Marketing Manager

1 month ago


New York, United States Selby Jennings Full time

We are working with a growing B2B2C Fintech Startup firm based here in New York that is looking for a Performance Marketing Lead to join their team. This person will report directly into the CMO of the business, and should be a strategic B2B marketer with a special focus in demand generation & performance marketing. This is a hybrid role in New York, NY.

*Must have previous experience in Financial Services or Insurance*

Responsibilities:

  • Drive paid media campaigns from strategy to execution
  • Work closely with legal & compliance to ensure requirements are met
  • Focus on marketing initiatives for new product launch including messaging strategy, content, email marketing, paid media, content, collateral and working with PR
  • Prepare analysis and presentation materials for partnership pitches, board meetings, and internal projects
  • Maximize exposure and brand engagements

Qualifications:

  • 7+ years of experience in a B2B marketing role, focus on performance/demand generation
  • Financial services experience
  • Previous agency experience a plus
  • HubSpot experience preferred*


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