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On-Call - OmniCommerce Marketing Consultant
1 month ago
On-Call - OmniCommerce Marketing ConsultantThis position will support the Sr. Omnicommerce Marketing Manager leadership in implementing broader strategy development, planning, activation and overall analysis + story-telling to drive top and bottom line growth and capture demand in-store and online within the Dairy Foods division of Land O'Lakes.This role is an on-call role with a commitment up to (but not exceeding) 20 hours of work/weekWhat can you expect on the job?Develop, execute, and analyze the instore shopper marketing, omnichannel marketing and retail media programs for the large customers (Walmart, Kroger and Instacart) and consult on tail-retailers integral to our businesses.Develop campaign strategy and launch advertising campaigns across Retail Media Networks and ad-tech partners.Optimize retailer paid search campaigns towards Land O'Lakes and other brands priority sales, marketing KPI's and strategic objectivesKeep a steady pulse on the overall retail/shopper industry and educate and guide cross functional team members on how to leverage the space for business growth.Ongoing analysis + story telling of all shopper marketing, omnichannel marketing and retail media programs as part of the cross-functional Integrated Business Planning process.Omnicommerce tool(s) ownership and accountability for governance and broader utilization + socialization for usage cross functionally.Partner cross functionally to establish best practices in reporting, data sharing, reporting structure and integrations with existing teams, technologies and processes with an end goal of providing a total view of performance inclusive of omnicommerce to broad teams.Continuously optimize the alignment of sales data, marketing data, and insightful opportunities for individual accounts and/or enterprise-wideSupport in preparing adhoc performance reviews to support broader business understanding and facilitate a collaborative partnership between cross functional teams.What will make you successful in the role?Ability to influence cross-functionally with marketing, sales, and external agencies and within the larger Land O'Lakes organizationInspirational and aspirational.Externally and consumer ' obsessed.Ability to inspire external and internal stakeholders.Influential presenter and storyteller.Natural collaborator and adaptable and ability to pivot as circumstances change.What should you bring? (Requirements)Bachelor's or master's degree in marketing, sales, or e-commerce.7 - 10 years shopper and/or omnichannel marketing experience.CPG food category required.Strong knowledge of the food CPG retailer/customer shopper, omnichannel and retail media marketing landscape.Experience working directly with retailer teams as part of joint business planning.High proficiency in business tools (Excel, PowerPoint) with expertise in identifying and measuring SMG/Omnichannel performance measurement, including experience in Marketing Mix Modeling/ROI analysis.Experience in digital retail media planning, execution, and analysis.Experience in both smaller entrepreneurial and large corporate environments.A desire to drive Land O'Lakes future and purpose through omnicommerce activations and beyondAbout Land O'Lakes, Inc.Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.We provide a broad portfolio of benefits to keep you and your family at your best. Land O'Lakes is Where Your Future Takes Root.Land O'Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled. The company maintains a drug-free workforce, including post-employment substance abuse testing pursuant to a Drug and Alcohol Policy.Neither Land O'Lakes, nor its search firms, will ever contact you and ask for confidential information over the phone or in email. If you receive a call or email like this, please do not provide the information being requested.
