Paid Media Specialist

Who we are: Want to make an impact? Join our pack and come work (and play) with us. We believe everyone deserves the unconditional love of a petand at Rover, our mission is to make it easier to experience that love. Founded in 2011, the Rover app and website connect dog and cat parents with loving pet sitters and dog walkers in neighborhoods across the US, Canada, and Europe. We empower our community of trusted pet sitters and dog walkers to run their own pet care businesses on Rover with the tools and security of a global company to back them. Headquartered in Seattle, Washington, we work closely with our teams in Barcelona, San Antonio, Spokane, and remote locations. Weve got a reputation for being a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washingtons Best Workplaces in the Puget Sound Business Journal. We're an agile, fast-growing company, and our leadership comes from some of the world's most respected tech companies. At Rover, our furry coworkers are just as important as our human onesand we wouldnt have it any other way. Along with making the joys of pet parenthood more accessible, were committed to fostering a diverse, inclusive, and welcoming community of pet peopleand that starts with our employees. This is a hybrid position that currently has the minimum expectation to work out of our downtown Seattle headquarters two days per week on Mondays and Thursdays. Who Were Looking For: Were seeking a Paid Media Specialist to join our performance marketing team. In this role, youll drive success across our online paid advertising channels, with a primary focus on YouTube, Online Video and Display advertising. The ideal candidate is eager to learn, explore and test upper-funnel opportunities by optimizing campaigns across audience / creative / bidding tactics, and discovering innovative ad formats. Success in this role requires an ownership mindset, a balance of analytical rigor and creative instincts, as well as the ability to collaborate closely with cross-functional teams including creative, analytics, and external advertising partners. If youre passionate about testing and optimizing campaigns, thrive in a fast-paced environment, and are enthusiastic about learning and growing with the company, wed love to hear from you. Your Responsibilities: Build and run paid marketing campaigns across upper and mid-funnel online video digital channels (YouTube, Paid Social Video). Day-to-day operations include flighting creative, audience targeting and placement optimizations, bid/budget management and monitoring key metrics like CTR, CPM and ROI. Clearly articulate and raise awareness to any issues on your channels Effective Communication, writing briefs and one-pagers tied to business challenges or outcomes impacting Online Video. Create and maintain regular reporting to track campaign performance and share insights, partnering with Business Analytics where appropriate. Working closely with channel managersPlan and execute creative testing, including A/B testing formats, messaging, and calls-to-action, to optimize for performance. Partner with internal creative teams to develop new advertising assets based on creative insights driven by our programs. Work alongside Rovers Marketing Analytics and Product teams to understand how to track and evaluate your channels performance. Stay up-to-date with industry trends, platform innovations, and competitor strategies to identify and surface new opportunities. Promote a collaborative, inclusive culture by aligning with company values, fostering communication across teams, and championing shared goals. Grow your understanding of app download marketing, working closely with existing Channel Managers . Your Qualifications: 2-5 years of experience in digital marketing. Excellent written and verbal communication skills. Experience with reporting progress to goals and achieving business results with regular reporting, collaborative and thoughtful planning, performance management, and forecasting. Demonstrated analytical skills, ability to track metrics and understand trends drawing actionable insights using excel and data visualization tools. Detail oriented. Experience executing and tracking experiments working with analytics teams to understand performance. Strong communication and collaboration skills, with the ability to present ideas and results clearly to stakeholders. Curiosity and passion for learning. Bachelors Degree in marketing, business, statistics or similar analytical field of study desired. Relevant experience will be considered. Experience with app advertising or mobile attribution platforms (e.g. Branch, Kochava) is a bonus, but not required. Benefits of Working at Rover.com Competitive compensation 401k match Flexible PTO Competitive benefits package, including medical, dental, and vision insurance Commuter benefits Bring your dog to work (and unlimited puppy time) Doggy benefits, including $1000 toward adopting your first dog Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches semi-monthly Regular team activities performed in-person and virtually Compensation: In the greater Seattle area the first-year salary range is $80,000-$91,042. Additionally, Rover offers a long-term incentive plan with a company performance-based cash payout and benefits to full-time employees. The cash compensation offered for this role will be dependent on the candidate's experience, qualifications, skills and abilities as demonstrated in the interview and hiring process. At Rover, were driven by seeing our people succeed and grow, while doing our jobs better than ever before. We believe the best business outcomes come from a diverse set of perspectives and were committed to promoting an inclusive, inventive, and fun environment with amazing employees. We welcome and encourage applicants from all backgrounds to apply. Rover is an equal opportunity employer. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, military or veteran status, sex, pregnancy, gender identity or expression, sexual orientation, marital or partnership status, genetic predisposition, or any other protected status in accordance with applicable federal, state and local laws. We are committed to work with you to look for reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. #J-18808-Ljbffr