Manager, Digital Analytics Platform

1 month ago

Atlanta, United States Genuine Parts Company Full time
Company Background:

Genuine Parts Company ("GPC" or the "Company"), founded in 1928 and based in Atlanta, Georgia, is a leading distributor of automotive and industrial replacement parts and value-added services. The Company operates a global portfolio of businesses with more than 10,000 locations across the world. GPC has approximately 50,000 global employees. The Company has operations in the United States, Canada, Mexico, Australia, New Zealand, Indonesia, Singapore, France, the U.K., Germany, Poland, the Netherlands, Belgium, Spain and China.

Position Purpose:

Seeking world-class talent to join the world's leading distributor of automotive and industrial replacement parts and value-added services operating 5,500+ locations and servicing more than 20,000 locations in the U.S and Canada.

Specifically, Manager, Digital Analytics Platforms and Implementation will lead the design, development and implementation of a unified digital data collection ecosystem for GPC's digital properties across B2B and B2C domains. The ideal candidate will possess a deep understanding of Adobe's suite of tools and will leverage this expertise to architect and deliver scalable data collection, reporting and attribution solutions. This position will be part of a fast-paced team and environment, that is leading the digital transformation for a 100+ year old brand in the Automotive Retail space. Additionally, this role will serve as a key player in establishing and scaling analytics maturity at a global scale at GPC.

Responsibilities
  • Lead the digital analytics data strategy and infrastructure management, overall technical architecture and solution design covering multiple digital properties and platforms.
  • Create measurement framework based on analytics business requirements.
  • Map business requirements to variables and metrics.
  • Evaluate different options for collecting data and make appropriate recommendations.
  • Define implementation processes, quality gates and standards for design and development.
  • Own technical specifications for tagging for site developers. Implement and manage 3rd party tags.
  • Establish and lead data governance, data security and data privacy requirements.
  • Lead regular audits of Adobe platform and data, and ensure data accuracy, usability and availability.
  • Own Adobe platform management - third party integrations, user administrations, configurations, segment creation, processing rules, classifications etc.
  • Owns the backlog of tracking requests.
  • Ensure complete and current documentation such as SDR, date data dictionary etc.
  • Partner with Analysts on increasing Adobe Data Literacy among stakeholders by conducting training sessions, office hours etc.
  • Keep abreast of industry best practices, future trends and implement at GPC where appropriate.
  • Lead and mentor a team of implementation engineers.
  • Other duties as assigned.
Location:
  • GPC has two work locations to choose from, Duluth or Atlanta office.
  • We offer a Flexible Work Policy that permits eligible employees to work a hybrid remote schedule.
Desired Qualifications & Experiences:
  • Bachelor's degree computer science, statistics, information systems, related field, or equivalent work experience.
  • 8 years of hands-on technical experience with Adobe Analytics required (including on ecommerce properties). Experience with multiple platforms such as Google Analytics, Amplitude desired.
  • Proven background of architecting 2-3 large Adobe Analytics implementation with a scalable framework in support of the rapid development of multiple digital properties and platforms.
  • Experienced with JavaScript, HTML, API (SOAP & REST), RegEx, jQuery, and JSON.
  • Experience with one or more tag management and related technologies such as Adobe Launch, Ensighten, Tealium, GTM, and Observepoint.
  • Knowledge of implementing on Desktop, Mobile Web, and App Platforms.
  • Knowledge of both client side and server-side implementations
  • Self-motivated, self-starter, with strong communication and stakeholder management.
  • Adobe certification preferred.


Not the right fit? Let us know you're interested in a future opportunity by joining our Talent Community on jobs.genpt.com or create an account to set up email alerts as new job postings become available that meet your interest

GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.

  • Specialist, Digital Platforms

    2 weeks ago

    Atlanta, United States New Fitzco LLC Full time

    Job DescriptionJob DescriptionFitzco exists to discover brands' inherent goodness and overcome the obstacles in their way. This process of harnessing what matters and converting it to what moves people is what we call Unleashing Brand Energy.We do it every day with partners like French’s, Cholula, Welch's, Checkers & Rally’s, Optum, MedExpress...

  • Specialist, Digital Platforms

    1 week ago

    Atlanta, United States New Fitzco LLC Full time

    Job DescriptionJob DescriptionWe work with brands we love to identify their inherent goodness and overcome obstacles in their way. This process of harnessing what matters and converting it to what moves people is what we call unleashing a brand’s energy.We do it every day with our partners: French’s, Cholula, Hilton, Shoe Carnival, Johnsonville, Checkers...

  • Marketing Analytics Coordinator

    2 weeks ago

    Atlanta, United States Vert Digital Full time

    Vert is looking for a Marketing Analytics Coordinator (Part-Time) to help us scale & streamline our data & analytics practice. The goal for this role is to help us organize, analyze, and translate complex data to drive meaningful results and growth for the agency and our clients. If you are a logical thinker, are solid at statistics, love marketing and...

  • Marketing Analytics Coordinator

    1 month ago

    Atlanta, United States Vert Digital Full time

    Vert is looking for a Marketing Analytics Coordinator (Part-Time) to help us scale & streamline our data & analytics practice. The goal for this role is to help us organize, analyze, and translate complex data to drive meaningful results and growth for the agency and our clients. If you are a logical thinker, are solid at statistics, love marketing and...

  • Marketing Analytics Coordinator

    1 month ago

    Atlanta, United States Vert Digital Full time

    Job DescriptionJob DescriptionVert is looking for a Marketing Analytics Coordinator (Part-Time) to help us scale & streamline our data & analytics practice. The goal for this role is to help us organize, analyze, and translate complex data to drive meaningful results and growth for the agency and our clients. If you are a logical thinker, are solid at...

  • Marketing Analytics Coordinator

    4 weeks ago

    Atlanta, United States Vert Digital Full time

    Job DescriptionJob DescriptionVert is looking for a Marketing Analytics Coordinator (Part-Time) to help us scale & streamline our data & analytics practice. The goal for this role is to help us organize, analyze, and translate complex data to drive meaningful results and growth for the agency and our clients. If you are a logical thinker, are solid at...

  • Marketing Analytics Coordinator

    3 weeks ago

    Atlanta, United States Vert Digital Full time

    Job DescriptionJob DescriptionVert is looking for a Marketing Analytics Coordinator (Part-Time) to help us scale & streamline our data & analytics practice. The goal for this role is to help us organize, analyze, and translate complex data to drive meaningful results and growth for the agency and our clients. If you are a logical thinker, are solid at...

  • Marketing Analytics Coordinator

    3 weeks ago

    Atlanta, United States Vert Digital Full time

    Job DescriptionJob DescriptionVert is looking for a Marketing Analytics Coordinator (Part-Time) to help us scale & streamline our data & analytics practice. The goal for this role is to help us organize, analyze, and translate complex data to drive meaningful results and growth for the agency and our clients. If you are a logical thinker, are solid at...

  • Analyst Sr, Digital Product Analytics

    1 month ago

    Atlanta, United States Genuine Parts Company Full time

    Company Background: Genuine Parts Company (“GPC” or the “Company”), founded in 1928 and based in Atlanta, Georgia, is a leading distributor of automotive and industrial replacement parts and value-added services. The Company operates a global portfolio of businesses with more than 10,000 locations across the world. GPC has approximately 50,000...

  • Digital Marketing Manager

    1 month ago

    Atlanta, United States Alimentiv Full time

    At Alimentiv, we are the leading clinical research organization (CRO) in GI diseases focused on Transforming Human Health. With a mission to foster innovation in GI diseases, we invest into R&D to shape the future of clinical trial design and the treatment of chronic inflammatory diseases. We are committed to lead with science, cultivate care, be...

  • Digital Media Manager

    1 week ago

    Atlanta, United States Never Without LLC Full time

    Never Without is a fully serviced virtual advertising agency in Atlanta, GA, and Wilmington, NC. Our small yet experienced team consists of individuals from diverse backgrounds and disciplines. With over 18 years of industry experience, we are known for our smart and practical approach to business. We prioritize controlled growth, with many clients who have...

  • Digital Media Manager

    1 week ago

    Atlanta, United States Never Without Full time

    Never Without is a fully serviced virtual advertising agency in Atlanta, GA, and Wilmington, NC. Our small yet experienced team consists of individuals from diverse backgrounds and disciplines. With over 18 years of industry experience, we are known for our smart and practical approach to business. We prioritize controlled growth, with many clients who have...

  • Digital Media Manager

    4 days ago

    Atlanta, United States Never Without Full time

    Never Without is a fully serviced virtual advertising agency in Atlanta, GA, and Wilmington, NC. Our small yet experienced team consists of individuals from diverse backgrounds and disciplines. With over 18 years of industry experience, we are known for our smart and practical approach to business. We prioritize controlled growth, with many clients who have...

  • Digital Marketing Manager

    1 month ago

    Atlanta, United States Logility Full time

    About the Company:Accelerating the digital sustainable supply chain, Logility helps companies seize new opportunities, sense and respond to changing market dynamics, and more profitably manage their complex global businesses. The Logility® Digital Supply Chain Platform leverages an innovative blend of artificial intelligence (AI) and advanced analytics to...

  • Digital Marketing Manager

    1 month ago

    Atlanta, United States American Software Full time

    About the Company: Accelerating the digital sustainable supply chain, Logility helps companies seize new opportunities, sense and respond to changing market dynamics, and more profitably manage their complex global businesses. The Logility Digital Supply Chain Platform leverages an innovative blend of artificial intelligence (AI) and advanced analytics to...

  • Digital Platform Product Owner

    1 month ago

    Atlanta, United States Jobs for Humanity Full time

    Job Description Position Type : Full time Type Of Hire : Experienced (relevant combo of work and education) Education Desired : Bachelor's Degree Travel Percentage : 1 - 5%Job DescriptionAs the world works and lives faster, FIS is leading the way. Our fintech solutions touch nearly every market, company and person on the planet. Our teams are inclusive and...

  • Digital Platform Product Owner

    1 week ago

    Atlanta, Georgia, United States FIS Global Full time

    Position Type : Full time Type Of Hire : Experienced (relevant combo of work and education) Education Desired : Bachelor's Degree Travel Percentage : 1 - 5%Job DescriptionAs the world works and lives faster, FIS is leading the way. Our fintech solutions touch nearly every market, company and person on the planet. Our teams are inclusive and diverse. Our...

  • Digital Platform

    2 weeks ago

    Atlanta, Georgia, United States Ford Brasil Full time

    Digital Platform - CRM Application Architect in Atlanta , Georgia The Ford Motor Credit Company team helps put people behind the wheels of great Ford and Lincoln vehicles. By partnering with dealerships, we provide financing, personalized service and professional expertise to five thousand dealers and more than four million customers in over one hundred...

  • Event Management Software Engineer

    1 month ago

    Atlanta, United States ServiceNow Full time

    Job DescriptionJob DescriptionCompany DescriptionAt ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless...

  • Event Management Software Engineer

    4 weeks ago

    Atlanta, United States ServiceNow Full time

    Company DescriptionAt ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for...