Senior Manager, Digital Marketing

3 weeks ago

Farmington Hills, United States Pandora Full time

SiriusXM and its brands (Pandora, SiriusXMMedia, AdsWizz, Simplecast, and SiriusXM Connect are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are. This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM's vision to life every day. Pandora Cloud Cover Music is part of the SiriusXM portfolio of brands. Cloud Cover Music is one of the fastest growing music for business services offering easy-to-use products and solutions designed for businesses to play, control, and manage clean lyrics, ad-free licensed music in their businesses. Our clients range from Fortune 500 companies to respected non-profit organizations that rely on Cloud Cover Music's copyright-compliant music solutions. In-store music does have a powerful impact on end-user attitudes and buying behaviors, and you can be part of this exciting, fast growing industry How You Will Make An Impact: Pandora CloudCover is seeking a highly motivated and results-oriented Senior Digital Marketing Manager to lead and execute strategic marketing initiatives focused on acquiring new customers in the SMB and Enterprise segments. In this critical role, you will play a key part in achieving our ambitious growth targets by developing innovative marketing programs, optimizing our digital presence, and driving successful lead generation across various digital channels. To thrive in this position, you need a blend of strategic thinking, analytical prowess, and the ability to stay ahead of ever-evolving marketing trends. What you'll do: Develop and execute a comprehensive digital marketing strategy to reach and convert SMB and Enterprise prospects. Create and manage a rich content calendar with engaging content (blog posts, white papers, eBooks, etc.) to attract qualified leads. Manage our SEO agency relationship, measure performance and goal setting based on site impressions, clickthrough rates, traffic, and conversions. Stay up to date with the latest trends and changes with SEO and major search engines. Manage key conversion points in the marketing funnel, including landing pages, website calls-to-action (CTAs), and lead-generating forms. A/B test and continually measure the performance of these conversion assets. Manage and build various vertical specific email lists and campaigns, including the design templates, calls-to-action, and content used in email sends. Optimize our marketing automation and lead nurturing processes for these segments to convert leads to customers through email, content, and social channels. Create the strategy for nurturing our leads through a mix of helpful content and other calls-to-action. Analyze and interpret what behaviors and patterns make customers successful and more likely to become customers. What you'll need: BA/BS or equivalent working experience. Domain expertise in UI/UX best practices. You are a problem solver with everything you develop to improve our site's experience and drive action.

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