Event Marketing Manager
4 weeks ago
The Event Marketing Manager will be responsible for overseeing and managing all aspects of event planning and execution designed to build brand awareness and drive lead generation at various events, home shows, or other opportunities that may attract future customers. This leadership position requires exceptional organizational skills, strong attention to detail, and the ability to think creatively and strategically. The successful candidate will have a proven track record in event and team management, a passion for delivering exceptional customer experiences, and the ability to lead and inspire a team.
Core Role Responsibilities
Identify, develop, and own event-based marketing initiatives to generate qualified sales leads for Window Nation
Identify, negotiate, and attend various events (trade shows, fairs, festivals, community events, etc.) with the goal of lead generation within your full geographical market area
Responsible for budget forecasting, inventory management, and maintaining approved budget
Responsible for recruiting, hiring, training, ongoing development and performance management that delivers an incredible event experience for employees & customers alike
Manage event representative schedules to ensure that event calendar is staffed for success
Partner with branch operations, marketing, and sales to grow strong brand presence within the market
Track and report event metrics to evaluate event team & individual performance.
Required travel up to 40%
Required to work weekends and/or evenings to support scheduled events
Basic Qualifications
High school diploma or GED
Ability to lift to 50 pounds
Ability to remain in a stationary position 50% of the time; up to 6 hours during event
1+ years’ experience in event marketing, field marketing, sales or lead generation
2+ years in a leadership position
Valid driver's license and driving record that meets company's insurance requirements
Ability to drive a box truck
Preferred Qualifications
Strong negotiation, recruiting, and training skills
Self-starter with ability to manage and develop others
Ability to handle multiple priorities at one time
Strong planning and organizational skills, including attention to detail
Ability to work in a fast-paced, high-energy, team-oriented environment.
Excellent verbal and written communication skills
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