Product Marketing Manager

1 month ago

Lincoln, United States Orion Innovation Full time

Orion Innovation is a premier, award-winning, global business and technology services firm. Orion delivers game-changing business transformation and product development rooted in digital strategy, experience design, and engineering, with a unique combination of agility, scale, and maturity. We work with a wide range of clients across many industries including financial services, professional services, telecommunications and media, consumer products, automotive, industrial automation, professional sports and entertainment, life sciences, ecommerce, and education.

Product Marketing Manager

The product marketing manager is responsible for the strategy, development and execution of go-to-market strategies and tactics to support sales pipeline and revenue growth for a new digital experience that supports collaboration between financial institutions and fintechs. This role is a key focus area for the core account processing solutions group within client. The product marketing manager will work with product directors, account teams, sales and other key roles in the development and execution of plans.

As this role focuses on the launch of a new digital platform, the product marketing manager will help shape the creation of the experience, including the written content within the platform and provide feedback on the overall journey. In addition to supporting the product’s development, the product marketing manager will also develop marketing plans to help drive awareness across the industry and sign ups from companies joining the platform. Elements of the plan may include positioning, persona messaging, focus groups, sales tools, campaigns, events, value-selling toolkits, social media, PR and other executional tactics.

Essential Job Responsibilities: Develop product marketing plans for new digital platform, working in conjunction with product leaders, digital design and development teams, sales and client delivery. Build all components of the plan including positioning, persona messaging, sales tools, campaigns, events and tactical elements.

Work across other BUs to integrate product marketing plan with Client Enterprise initiatives as required. Support new product launches or enhancements as required by Product Management. Work with internal creative and brand teams and external PR agency to build out tactical and go-to-market elements. Monitor, report and evaluate plan effectiveness. Develop and manage budget. The above statements are intended only to describe the general nature of the job and should not be construed as an all-inclusive list of position responsibilities.

Education

Required Qualifications:

Bachelor’s degree in marketing or business preferred.

Job Related Experience

7 years of proven marketing experience in business to business, direct marketing including strategy development and campaign execution including social selling, direct mail, email and other channels.

Skills/Knowledge

Skilled in Salesforce for lead generation, opportunity development and list management Strong project management skills with the ability to manage multiple projects simultaneously Strong people skills with the ability to develop productive relationships with internal clients and effectively work within cross functional teams Strong written, verbal and presentation skills Strong knowledge of Microsoft Office Suite including Word, Excel and PowerPoint

Plus

5 years preferred, but not required experience, working in financial services or technology industry Knowledge of Marketo Email Marketing Platform is a plus

Orion is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, citizenship status, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

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