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Brand Manager, Medical Marketing

4 weeks ago


Stamford, United States Beiersdorf Full time

Caring for skin means caring for people. It all started with a pharmacist and a dream almost 140 years ago. Today, Beiersdorf is a global company with iconic brands - Coppertone, Aquaphor, Eucerin and NIVEA - focused on providing innovative, clinically-proven and safe skin and sun care solutions to more than 500 million consumers in over 200 countries - making people feel comfortable in their own skin. At Beiersdorf, we care beyond skin. We care for people - our employees, our customers, our consumers and our communities - and our planet.We know that diversity of thought, backgrounds, experience and perspective enriches our culture and fosters innovation and ingenuity.We know thatresponsibly-sourced, sustainable products and packaging make for a more sustainable future. And we know that when your skin feels better, you feel better. A welcoming workplace that offers personal and professional growth for all individuals. At Beiersdorf, you'll find: A welcoming workplace that fosters diversity, inclusion and belonging where every team member feels valued, respected, and supported Nimble teams that enjoy challenging work and the ability to make an impact A dynamic community of life-long learners that values acumen, aptitude and the ability to learn as well as hard skills and established expertise A purpose-led company that cares about your personal and professional development with the right balance of structure and flexibility to thrive A collaborative culture that leads with care, trust, simplicity and courage Unique benefits that consider the whole person. We understand that you have a life outside of work, and we support you with unique benefits including: Generous and flexible PTO policy Summer Friday hours Paid Parental Leave Comprehensive Wellness and Benefits program Cash Balance Plan (similar to a pension) 401k match Growing number of Employee Resource Groups or affinity groups - to foster meaningful connections and belonging with other colleagues Dynamic work model - a hybrid of 3 days in-office collaboration and 2 remote focused work days. Experience, skills and competencies that lend themselves to this role: We know that experience comes in all forms and we're not necessarily looking for individuals who can hit the ground running ('check all the boxes') but may bring a unique blend of competence and capabilities that can grow into a role and/or bring news skills to the team. As the

Brand Manager for Medical Marketing

, you will play a critical role in developing and implementing effective medical marketing strategies

and plans for our Derma

brands

, Eucerin and Aquaphor.

Reporting to the Director, Medical Marketing, you will

be responsible for

marketing activities that are specific to healthcare professionals (HCPs) and essential to our business.

You will collaborate with agencies and cross-functional colleagues to create, align, and execute strategic plans that accelerate

recommendations of our brands

within the medical community

. For local candidates:

This role is based in Stamford, Connecticut under a hybrid work model

and flexible scheduling

, which is 3 days/week in office, on average.

Additional

business

travel will be

required

,

approximately

15-20

%

(including some weekends)

. For

remote

candidates:

This role

has the

option

to be

remote-based

for the right candidate

.

Additional

travel will be

required

which includes

approximately

one week per month

to the Stamford, CT headquarters and/or

travel

to Medical Conferences, Sales Meetings,

etc.

Approximately 25% (including some weekends) OVERVIEW : Contribute to long-term brand strategy development for existing & new categories, including collaboration to identify opportunities with Dermatologists, Pediatricians, and other target HCPs in disease state areas and clinical data to support brand growth and profitable success Implement Marketing plans and execution to meet brand's objectives Develop communication platforms and creative via briefings, workshops, and agency collaboration Work effectively across functions to develop and deliver Medical Marketing materials and Medical Sales support materials that drive strong execution Leverage digital and social platforms to effectively engage and complement/extend reach across target healthcare audiences Support the creation of best-in-class HCP campaigns that are insight-driven and translate science into relevant and compelling communications and programs Track and analyze key Medical Marketing metrics, e.g. ProVoice, and continually improve plans to maximize impact Utilize market research to deliver powerful insights across target HCP audiences as the basis for short and long-term brand growth Collaborate strongly with global Medical Management teams to bring clinical relevance, impactful Medical Sales support materials and integrated digital impact based on local market Responsible for initiation of content review process with Medical, Legal and Regulatory Manage inventory of marketing materials, literature, product samples, and trades for your categories Maintain Medical Marketing budget accountability, ensuring accuracy and timely delivery of budget trackers including, but limited to, executing and processing PO's, invoice payments, and expense reports Be the medical marketing leader and point of contact with all cross-functional (internal) teams including Consumer Marketing, Retail Sales, Finance, Supply chain, HCP Research, Shopper and customer marketing and external medical communication and creative agencies Develop and manage medical activation via brand integrations, media plans, personal and non-personal medical communication, digital channels, etc. Work closely with our fulfillment agency to ensure on-time and full supply of resources

to meet the needs of our

Medical Sales Team

,

e.g.

marketing

literature, samples, patient materials

, etc. QUALIFICATIONS : BS/BA in business or marketing within a medical related field. MBA with a focus in Marketing preferred. Minimum of 3-5 years brand management experience in Medical, Prescription or OTC; medical sales experience a plus Capability to excel in fast-paced working environment Knowledge of medical and skincare trends; understanding the science of skincare a plus Experience working with the Professional/Key Opinion Leaders and supporting Medical Sales Teams Strong knowledge of marketing principals, strategic thinking, and analytical skills. Experience in financial analysis and strong skillset in P&L, SOI, and Budget management including PO execution, SOWs, and invoicing Excellent communication, presentation, and interpersonal skills Must be results-oriented, organized, demonstrating the ability to influence and motivate others without direct line supervision Proficient knowledge and use of MS Office (especially Excel and PowerPoint) Ability to travel ( 25%

, including some weekends) ADDITIONAL INFORMATION: At Beiersdorf, we embrace Diversity and aim to provide equal opportunities to all of our applicants - regardless of e.g. gender, sexual identity, nationality, ethnicity, religion or ideology, disability or age. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates). For instance, please feel free to upload your CV without a picture. Beiersdorf North America Company Culture Highlights Winner of Comparably's Award for Best Leadership Teams 2023 Winner of Comparably's Award for Best Company Culture 2023 Winner of Comparably's Award for Best Sales Team 2023 Winner of Comparably's Award for Best Company Compensation 2022, 2023 Winner of Comparably's Award for Happiest Employees 2022,2023 Winner of Comparably's Award for Best Company for Diversity 2022 Beiersdorf North America is ranked in the top 5% of companies for CEO rating on Comparably Beiersdorf North America is ranked in the top 10% of companies for Leadership rating on Comparably Check us out on Comparably: Having trouble applying? Go to

to search our careers page.

Beiersdorf is an Equal Opportunity Employer.

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