Marketing Communications Manager

4 weeks ago

Houston, United States Calpine Full time
Calpine Energy Solutions, LLC, ("Solutions") is a wholly owned subsidiary of Calpine Corporation and a licensed retail energy provider in every deregulated state in the U.S. Our roster of clients includes large commercial & industrial organizations that view the management of energy and carbon as an important strategic initiative and recognize the value in our commitment to quality and risk management expertise.

Everything we do is about helping businesses transform their energy and carbon management programs from a traditional, transactional approach to a data-driven, sustainable business process. C&I electricity users are ultimately driving the success or failure of the broader United States carbon reduction initiatives; they deserve better than transactional sales. They deserve solutions that are transparent, efficient, and scalable with an established process for reporting progress. They deserve Solutions.

Job Summary (includes but is not limited to the following, other duties may be assigned)

The Marketing Communications Manager is responsible for connecting internal and external market forces into a cohesive marketing strategy, comprised of strategic targeted marketing campaigns. Want to be one of the voices guiding sustainability and energy management decisions with some of the largest C&I clients in the US? This role will manage Solutions' social media and online content, support the sales and structuring needs for branded content and marketing materials, and maximize the qualitative and revenue generating benefits of leveraging external affiliate relationships (e.g. NGOs, industry groups, strategic partners). The end goal is to raise the overall brand awareness and public perception of Solutions as the industry-leading partner for strategic energy consumers.

Job Responsibilities

Marketing Communications

  • Events - Events will include customer/prospect symposiums and outings, trade shows and conferences where Solutions is a speaker/sponsor, webinars for internal and external audiences, and Solutions' Regional and National Sales Meetings. The Marketing Communications Manager is responsible for managing events in collaboration with the MD Marketing and Carbon Management. This includes developing and managing the annual events budget and calendar, overseeing vendor relationships/contracts, pre-event planning (topic, content, presenters, promotional materials, etc.), and post-event follow-up.
  • Content - Content will include published and sample press releases, published white papers, videos, cut sheets, targeted "pitch deck" samples (i.e. Pitch to C-Level, Pitch to Sustainability person, etc.), brand-cohesive templates, and links to external data sources. In this role you will develop and maintain a content library to educate and support the efforts of the sales team.. Development will involve collecting existing and developing new materials for internal and external use; all with a cohesive look and feel. Maintenance will require ongoing review and revision of materials to incorporate updated or newly available information (e.g. press release library should contain recent examples, product pitch slide decks must be available for all active marketing campaigns, etc.)
  • Branding/Partnerships - In this role you'll be responsible for maximizing the value of strategic partnerships and branding initiatives; this includes 3rd parties providing related professional services (e.g. CEBA membership, CDP accreditation, EcoVadis certification, etc.), and is inclusive of leveraging existing relationships to the full potential as well as exploring opportunities for new strategic partnerships that will enhance Solutions' social profile.
  • You'll work with internal and external stakeholders to support improvement of brand perception and recognition in the energy management and carbon management space and leverage relationships with clients as references, co-panelists for speaking engagements, and collaborators on publications or press releases.
  • Marketing Strategy- You will be responsible for the development and delivery of tactical marketing communications campaigns across all media to support the overall and campaign-specific sales initiatives and drive additional revenue through impactful marketing initiatives., internal and external white papers and publications to persuade and/or inform, and internal training and development of colleagues to improve individual aptitude that supports favorable corporate credibility and internal and external brand perception.
BEHAVIORAL COMPETENCIES / IMPORTANT SUCCESS FACTORS:
  • Manages Ambiguity - Operates effectively, even when things are not certain, or the way forward is not
  • Clear by asking questions to anticipate new priorities and adjust easily.
  • Business Insight - Asks probing questions and draws on a variety of sources to gain insight and to explore business drivers or industry trends.
  • Collaborates - Builds partnerships and works collaboratively with others to meet shared objectives and is seen a valued resource who goes out of the way to help others.
  • Communicates Effectively - Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences; gives appropriate context and details when speaking.
  • Manages Complexity - Makes sense of complex, high quantity, and sometimes contradictory information to effectively convey information and identify trends.
  • Decision Quality - Handles issues confidently after instruction. Leverages rules and procedures and quickly draws on others' expertise.
  • Financial Acumen - Interprets and applies key financial indicators to make better business decisions by drawing rich insights from financial and quantitative data.
  • Nimble Learning - Learns through experimentation when tackling new problems; seeks others' input and experiments with own ideas. Easily learns the essence of difficult issues and concepts. Investigates and discusses own mistakes to learn from them.
  • Builds Networks - Effectively builds formal and informal relationship networks inside and outside the organization to gain insight, build support, identify industry experts, explore best practices, and exchange ideas and knowledge.
  • Strategic Mindset - Sees ahead to future possibilities and translates them into breakthrough strategies. Clearly identifies and prioritizes efforts and initiatives to have the greatest strategic impact on the organization.
  • Interpersonal Savvy - Relates openly and comfortably with diverse groups of people with varying opinions and perspectives and responds appropriately, shows tact and sensitivity while maintaining productive relationships with a wide variety of people and from a range of backgrounds
SKILLS:
  • Communication - Excellent listening, speaking, presenting and writing capabilities.
  • Coachable - Willing and able to take constructive criticism and incorporate changes into approach.
  • Collaborative - Builds partnerships with internal and external resources to improve processes and product offering.
  • Compelling and Creative - Ability to convey information in a way that is compelling and creative, while maintaining adherence to corporate branding and communications guidelines. Requires critical thinking and innovative solutions to connect market needs and revenue generating opportunities to Solutions' competitive advantages.
Job Requirements
  • Bachelor's degree
  • Experienced Marketing Communications practitioner able to work unsupervised with a minimum of five (5) years related experience. This role has no direct reports and does not require commonly defined "team management" experience.
  • Approximately 30% travel required.
Additional Calpine Information:
  • Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.
  • Calpine is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment and need special assistance or an accommodation to use our website or to apply for a position, please send an e-mail with your request to [redacted]. Determination on requests for reasonable accommodation are made on case-by-case basis.


Please view Equal Employment Opportunity Posters provided by OFCCP here

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

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