Marketing Specialist Retailer Marketing
1 month ago
Marketing Specialist
Retailer Marketing & Communication
San Diego
Description
**We are The Honest Kitchen.** As a team of animal loving foodies, we put our heart and soul into our work
making a line of human-grade whole foods, treats and supplements for dogs and cats. We are a rapidly growing business that has been named one of Outside Magazines Best Places to Work for 6 straight years. In addition, we were just certified as a Great Place to Work We use 100% organic grains, hormone- and antibiotic-free meats, non-GMO produce, and all our ingredients are guaranteed 100% Human Food Grade.
We strive for an inclusive work culture that supports a diverse array of skills, experiences, and perspectives our employees bring to the table. For us, differences are a source of strength. We celebrate strong performance and ethical processes, and we work hard every day to nurture an inclusive culture where all employees can innovate and thrive. Here, you will not only build your career, but you will also uncover new experiences, and collaborate with passionate colleagues.
The Honest Kitchen values a diverse workforce. Women, people of color, people with disabilities and members of the LGBTQIA+ community are strongly encouraged to apply. The Honest Kitchen believes that an equitable and inclusive work environment and a diverse, empowered team are key to achieving our mission. Were looking for candidates who can expand our business culture by bringing their whole, authentic selves to work. We strive to provide all qualified candidates with an equitable and accessible recruitment process.
**JOB DETAILS**
The Marketing Specialist will play an integral part in ensuring our retail partners and their employees are educated on The Honest Kitchen brand and products, and that they are armed with communications materials that resonate with customers that come through their doors. They will be responsible for overseeing corporate email communications and messaging, as well as the execution of retailer programsincluding training, employee feed and loyalty programs. This role will also help support Petco and other key account marketing and business initiatives.
**JOB RESPONSIBILITIES**
Retailer Program Management
* Training programsmaintains internal training platforms and account-specific platforms. Coordinates new training video needs, including writing the scripts, coordinating the shoot, working with a video editor & distributing training content. Maintains training PowerPoint presentations.
* Employee Feed program handles day-to-day maintenance of this program, tracks performance against goals with sales team, troubleshoots inquiries and works with designer to update program marketing materials as needed.
* Loyalty program ensures program details are accurate across external platforms and in-market assets are up to date.
Retail Marketing & Communication Support
* Works with Retail Marketing Director & Sales Leadership to manage promotional setup with external vendor partners, including submitting offers, and developing/distributing promotional support assets (managing the process from briefing to creative development with a graphic designer, proofer, etc).
* Supports Retail Marketing Director with managing Petco business including running reports, managing special projects, and other day-to-day needs.
* Retailer Email program drafts calendar, develops key talking points, writes content, briefs designer, proofs, gets approvals, schedules sends, maintains contact lists and conducts reporting.
* Coordinates sales team requests for marketing assets.
Asset and Marketing Data Management
* Works with Retail Marketing Director and internal CRM partners to ensure sales team has access to relevant and current data and marketing assets on CRM dashboard.
* Manages marketing assets on the Reseller Hub, SharePoint & FedEx Print portal and training platforms.
* Audits and updates store locator at least quarterly, and more often during special initiatives. Ensures processes are in place to have up-to-date store locations.
Sales Support
* Works with sales team on communication in low sales volume doors in the US and Canada using efficient, scalable tactics such as newsletters, emails, webinars, etc. Develop email communication strategy to keep retailers educated and informed on Honest Kitchens retailer support initiatives.
* Oversees coupon redemption platform reporting. Provides monthly reports to Sales Leadership on redemptions and highlights any areas of concern.
* Responds to reseller inquiry emails or redirects to sales team when needed.
Requirements
* Strong PowerPoint & Excel skills.
* Must be extremely organized. Able to track multiple projects; juggle timelines and shift priorities if needed.
* Must work with a sense of urgency for short-timeline projects while also maintaining progress on long-term projects with no deadline.
* Experience with CRM and using metrics to assess retail program progress and success.
* Requires professional written and verbal communication and interpersonal skills.
* Comfortable leading trainings in person and via Zoom.
* BA in Marketing, or a related field or equivalent experience.
* Minimum of 3 years of relevant experience.
**PREFERRED BUT NOT REQUIRED**
* Interest in pet health.
We offer a competitive compensation package including salary and robust employee benefits. We provide significant perks to our employees including a wellness reimbursement and free pet food. Finally, we offer a fun, team-oriented work environment where every day you can feel like you are making a difference. *The Honest Kitchen is an equal opportunity employer. The Companys policy prohibits discrimination based on race, religious creed (which includes religious dress and grooming practices), color, national origin, ancestry, disability, medical condition, genetic information, marital status, sex (which includes pregnancy, childbirth, breastfeeding, and related medical conditions), gender, gender identity, gender expression, age, sexual orientation, military or veteran status.
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