Assistant Brand Manager

1 month ago

Dallas, United States Talktooat Full time

Job Title:

Assistant Brand Manager Job Overview: We are seeking an ambitious and dynamic Assistant Brand Manager to join our marketing team. As an Assistant Brand Manager, you will play a crucial role in supporting the development and execution of brand strategies to enhance brand awareness, drive consumer engagement, and ultimately increase market share and profitability. You will collaborate closely with cross-functional teams to ensure consistency and excellence in brand messaging across all channels. Key Responsibilities: Brand Strategy Support:

Assist in the development and implementation of comprehensive brand strategies aligned with company objectives. Contribute ideas and insights to enhance brand positioning and differentiation. Market Research and Analysis:

Conduct market research and competitive analysis to identify trends, consumer preferences, and opportunities for growth. Utilize data and insights to inform decision-making and optimize brand performance. Brand Asset Management:

Manage brand assets, including logos, imagery, and messaging guidelines, to ensure consistency and adherence to brand standards across all touchpoints. Product Launch Support:

Collaborate with product development and sales teams to support new product launches. Develop marketing materials, packaging, and promotional strategies to maximize product visibility and impact. Cross-Functional Collaboration:

Work closely with cross-functional teams, including marketing, sales, product development, and finance, to align brand initiatives with overall business objectives. Communicate effectively to ensure cohesive execution of brand strategies. Budget Management:

Assist in the development and management of brand marketing budgets. Monitor expenditures and track ROI to ensure efficient use of resources and maximize return on investment. Qualifications: Strong understanding of marketing principles and brand strategy. Excellent analytical skills with the ability to interpret data and insights. Creative thinker with a passion for branding and consumer behavior. Exceptional communication and interpersonal skills. Highly organized with the ability to manage multiple projects simultaneously. Proficiency in Microsoft Office Suite and familiarity with marketing analytics tools.

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