Senior Brand Strategist
3 weeks ago
Sr. Manager, Marketing Planning
Los Angeles, CA - Hybrid
$65-68/hr.
6m. Contract w. Potential Extension/Conversion (W2, Weekly Pay, Benefits)
Our streaming client is seeking an innovative and experienced marketer to lead the development and execution of our brand marketing strategies. The Manager, Brand Marketing Planning will work closely with the Director of Brand Marketing Planning to execute the vision for brand marketing efforts, providing strategic direction and management to ensure the delivery of best-in-class results, engaging audiences and driving towards our business goals. Critical to the success of this role is a sharp strategic mind with unwavering cross functional campaign leadership, ensuring all functions and individuals are actively included to collaborate and universally aligned to the same goals and objectives. In addition, the Manager, Brand Marketing will have diligent ownership of the media budget and execution for assigned titles.
This role will be responsible for key stakeholder management and an ability to present to and influence management as well as work closely with internal and external partners, effectively leading a functional team to achieve the goals and established KPIs.
You are a data-minded creative marketer and business leader who can lead cross functional teams to cut through a crowded and extremely active marketplace with effective campaigns, activations, and stunts. You like to take big swings on ideas that are grounded in the needs of the business and help to drive both short-term and long-term KPIs. You are passionate finding a way for a brand to give consumers what they want in an authentic TV experience. You operate with a challenger mentality and will adapt and react to changing market conditions and business needs.
Responsibilities:
· Shape strategies for Brand campaigns and partnerships that leverage sharp insights to break through in culture, with target consumers
· Develop a comprehensive communications strategy, determining audience, messages, and targets based on previous evaluation/learnings as well as future insight and business/market context
· Serve as the full-funnel steward for marketing communications/campaigns, influencing cross-functional teams (from Marketing Strategy to Creative to Operations to Media) to come up with ideas that are bigger than the sum of their parts to foster a shared sense of ownership and success
· Maximize paid, owned, and earned media to generate awareness, maximize campaign effectiveness and drive measurable KPIs.
· Propose Brand partners that generate awareness and build brand equity for Peacock, and then launch one of a kind initiatives that deliver on mutual goals with the partner
· Proactively lead re-evaluation of plans throughout the year, making recommendations on revisions or potential challenges and identifying key opportunities to help drive the Brand’s success
Requirements:
· Minimum of 8 years of content and/or consumer marketing experience – Ideally with a combination of Agency and ‘in-house’ Brand marketing experience
· Confident leader, able to independently manage high profile workstreams and influence complex campaigns with minimal managerial support
· Demonstrated Expert track record of success in managing Brand marketing campaigns, from strategic positioning to creative campaign to results analysis
· Big picture strategic thinker with the ability to analyze/interpret data and translate research into actionable insights, for a range of audiences
· Ability to sell ideas up, down and across an organization, leveraging Expert storytelling abilities (written, verbal, and visual)
· Excellent communicator and collaborator, able to proactively build relationships with other teams and rally people towards a common goal
· An ambidextrous thinker who is both analytical and highly creative, with the ability to bring clarity to ambiguity
· Fantastic project manager talents to stay organized and execute numerous projects simultaneously
· Works quickly, nimbly, humbly – a team player who is excited by moving fast and can roll with the punches, as required in a start-up environment
· Bachelor’s Degree preferred, MBA or Master’s Degree a plus.
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