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Social Media Manager
2 months ago
This is a
remote role .
Pay Range:
$50/hr – $53/hr
Our client is a leader in the tech space and looking for a Social Media Manager.
What you’ll do:
Design and implement a social media strategy that resonates with our diverse and global audience and is aligned with Minecraft's overarching brand, tone of voice, and social strategy.
Define channel priorities, and set goals and targets, aligning to business goals and audience insights.
Create social media campaigns for key beats in partnership with our Marketing, PR, and Game teams.
Host content ideation and team brainstorms.
Generate and publish social content and engage with audiences daily.
Curate user-generated content (UGC) and identify potential influencers, creators, and customer voices to highlight and work with.
Provide strategic recommendations and support for the Creative Team in the conceptualization and execution of assets for social media.
Track and report on channel and content performance, setting benchmarks and contributing to campaign reporting dashboards. Manage the day-to-day operations of Minecraft social media handles, including participating in content brainstorming sessions, keeping an eye on sentiment, responding to comments, creating, and scheduling social media copy, and regular reporting of performance, social listening themes, and learnings.
Requirements:
Experience in social media strategy planning, goal setting, and implementation.
Experience managing high-volume social media channels for well-known brands or products.
Experience working in the gaming sector is preferred.
Exceptional knowledge of social media, which means you stay up to date with new trends and features.
Understanding of community engagement and audience strategy
Ability to influence without authority.
Competent with Office 365 and analytics tools (Sprinklr and native social media analytics experience preferred)
Copywriting experience for social media and an ability to easily adapt to tone of voice.
Excellent data analysis and storytelling skills.
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