Director of Marketing
2 weeks ago
We are seeking a dynamic and
experienced Director of Marketing to lead and oversee the marketing and
communication strategies for The Highland Group and its affiliated entities,
including Alliant Construction. This pivotal role will be responsible for shaping
and driving the strategic vision of our company's position in the marketplace. As a self-reliant leader and integral
part of our senior management team, the Director of Marketing will oversee all
marketing activities, ensuring the consistent communication of our brand's
value proposition across all platforms and touchpoints.
Job Responsibilities:
Develop, implement, and execute
Highland’s marketing and communication strategy.
Maintain and continuously update
company marketing materials including websites, social media platforms,
client-facing materials, press releases, and more.
Assist in planning business
development initiatives and representing the company at relevant events and
platforms.
Identify and vet marketing and
sponsorship opportunities.
Maintain client engagement and database
and assist in identifying potential clients.
Assist in procuring company-branded
materials and merchandise.
Manage all internal and external
communications, including employee communications, public relations, and social
media presence.
Assist in creating and submitting
project proposals and pre-qualification packages.
Oversee external partners supporting
Highland’s marketing and communications efforts.
Design a comprehensive communications
strategy that aligns with Highland’s corporate goals and objectives.
Consistently apply the brand across
all campaigns and marketing activities.
Develop and present monthly KPIs to
optimize communication activities in line with marketing goals and objectives.
Collaborate with different
departments to build thought leadership, develop newsworthy content, and
leverage our position for lead generation in sales and talent acquisition.
Develop and manage news that advances
Highland’s corporate narrative with our employees.
Draft written materials, including
executive pitches, bylines, video scripts, and presentations.
Develop content for multiple
channels, ensuring clear and consistent messaging across all platforms.
Work closely with the CEO and/or
Senior Management to develop customer-focused promotions, communication
strategies, product presentations, and training initiatives.
Create brand collateral, campaigns,
and initiatives to promote business development and brand recognition (and/or
collaborate with partners to develop when applicable).
Skills and Experience:
Bachelor's degree in communications,
public relations, marketing, or related fields, preferred.
5+ years of professional experience
in a related field.
Strategic thinking skills with the
ability to translate business objectives into integrated communication
strategies.
Extensive knowledge of effective
organizational communication strategies, techniques, and media.
Proven ability to handle multiple competing
priorities and consistently meet deadlines.
Strong knowledge and understanding of
current trends in digital media/social media.
Ability to convey complex, technical
content in clear, concise, and compelling language.
Willingness to accept challenges and
thrive in a fast-paced work environment.
Demonstrated ability to innovate and
collaborate in a team setting.
Desire for continuous learning and
improvement.
High integrity, positive attitude,
and alignment with Highland’s values and culture.
Solid design skills with proficiency
in graphic design software such as Canva and/or Adobe.
Proficient in all Microsoft 365
applications, including Word, Excel, PowerPoint, Teams, and SharePoint.
Familiarity with Dropbox and other
cloud-based storage solutions.
Ability to create engaging and
visually appealing presentations and marketing materials.
Comfortable using and navigating
various social media platforms.
This
role requires a high level of content creation, proofing, and design skills,
with a meticulous eye for detail to ensure the delivery of high-quality,
error-free materials.
The Highland Group and its subsidiaries
are known for their commitment to diversity and inclusion in the workplace. We
are an equal opportunity employer and welcome applications from all qualified
candidates. If you are a creative and strategic thinker with a strong drive to
lead a thriving team, we would love to hear from you. Apply today and join us
in making a difference in the construction and real estate industry. It’s time
to rise higher with The Highland Group
#J-18808-Ljbffr
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