Web Landscape Strategist

3 weeks ago


Philadelphia, United States The Employee Connect Full time

About the job Web Landscape Strategist - Pharma NOTE: No C2C, please.NOTE: This is a remote, US-based role, working Eastern time zone.NOTE: Sponsorship is NOT available for this role.NOTE: This is a 6-month, full-time role, with possible extension.Job Title: Web Landscape StrategistWe are seeking a Web Landscape Strategist to work with one of our top clients' to lead the effort in monitoring external web trends and focusing on qualitative/quantitative data gathering/insights to help our client evolve into being more data-driven with respect to web evolution. This data and information are important in informing its overall commercial web strategy in the pharmaceutical industry.Requirements:Pharma industry experience (NOTE: THIS IS NON-NEGOTIABLE)Digital/Web Strategy/Competitive Intelligence experience (MUST HAVE)Specific in-house pharma experience as opposed to agencySpecific responsibilities include:Competitive web landscape insights gathering and analysis - secondary researchGathering, cataloging and analyzing global and country web-related market researchRegulatory insights gathering, including cataloging of country-level restrictions for webGathering output from CX work as input into commercial web strategyProposal for gathering additional HCP and HCC/patient insights for webAdditional support for web team, as neededMinimum requirements:Previous healthcare/pharma industry experienceExperience with data sets, especially competitive intelligence and/or external trendsUnderstanding of web analytics, Google AnalyticsIndependent worker and strong collaboratorDesired skills:Experience with competitive analysis tools



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