b2b digital marketing manager

3 weeks ago

Folsom, United States CareerBuilder Full time

b2b digital marketing manager.

folsom , california

posted may 15, 2024

job details

summary

$35 - $38 per hour

temporary

bachelor degree

category business and financial operations occupations

referenceAB_4535384

job details

Our client is a world leader in innovating memory and storage solutions that inspires the world to communicate and advance faster. They are currently hiring an B2B Digital Marketing Manager to join their team in Folsom. The B2B Digital Marketing Manager plays a pivotal role in developing and executing strategies to drive leads and revenue for our client. The ideal candidate will possess a wealth of experience in lead generation, a comprehensive understanding of the sales process, and exceptional analytical and communication skills. This role is integral to the Account-Based Marketing (ABM) framework, focusing on optimizing conversions through continuous testing and refinement of lead generation and nurture efforts across all stages of the customer journey. If you have at least 5 years of experience working as a B2B Digital Marketing Managerthen for this role today.

salary: $35 - $38 per hour

shift: First

work hours: 8 AM - 5 PM

education: Bachelors

Responsibilities

As a Digital Marketing Manager, job duties include:

Develop and implement demand generation strategies and campaigns.

Collaborate closely with the Sales team and B2B Program Manager to define target account lists, align efforts, and drive revenue.

Design and oversee the implementation of intent and stage-based campaigns for tiered target accounts.

Utilize data and analytics to measure and improve the performance of demand generation efforts.

Foster and maintain relationships with Channel Marketing teams, Sales teams, partners, and other stakeholders.

Stay abreast of B2B marketing industry trends, new technologies, and techniques.

Conduct market and customer research to identify opportunities and challenges.

Measure and report on the success of demand generation campaigns, using metrics such as lead engagement, conversions, and revenue.

Skills:

5+ years of experience in Global Corporate B2B digital marketing functions.

Hands-on experience with modern ABM tech stack, specifically Demandbase, Marketo, and Salesforce.

Knowledge of sales techniques and strategies.

Self-starter with the ability to think strategically and deploy tactically, capable of connecting campaign objectives and marketing programs.

Domain expertise in Data Center technology (Cloud/Enterprise architecture, memory, and storage technology) is a plus.

If you are passionate about B2B demand generation & meet the qualifications outlined above, we invite you to for this Digital Marketing Manager position today

Skills

Digital Marketing Manager

B2B

Lead Generation

B2B Digital Campaigns

ABM tech stack

Demandbase

Marketo

Salesforce

Cloud/Enterprise architecture

Data Center technology

Data Analysis

Visualization Tools

Project Management Skills and Tools

Qualifications

Years of experience: 5 years

Experience level: Experienced

Randstad is a world leader in matching great people with great companies. Our experienced agents will listen carefully to your employment needs and then work diligently to match your skills and qualifications to the right job and company. Whether you're looking for temporary, temporary-to-permanent or permanent opportunities, no one works harder for you than Randstad.

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).

Applications accepted on ongoing basis until filled.

Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance.

We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

get in touch

we are here to help you with your questions.

RS

rebecca statkus smith

becky.statkussmith@randstadusa.com

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