Senior Social Media Specialist

3 weeks ago

Indianapolis, United States Cynet Systems Full time
Job Description:
  • Develop social media plans in partnership with our Social Media Manager, including written, visual and/or multimedia components, always laddering up to our priorities.
  • Play a centerpiece role in the start-to-finish creative process, inclusive of innovative social channel and engagement strategies, content ideation and development, and calendaring.
  • Serve as a steward of best practices and standards implemented across all social channels, ensuring that projects across our business are in line with our often-evolving strategies, as well as relevant policies and procedures.
  • Make trend- and data-driven choices on content, design and distribution based on candidate strong understanding of business priorities, in concert with our strategy- and audience-focused Social Media Manager.
  • Collaborate closely with cross-functional colleagues and, at times, external agency partners to align on content strategy, development and cadence of publishing/amplification across social channels.
  • Shape proactive and reactive social messaging based on factors such as ongoing social media conversations (direct and indirect), media coverage, inclusive language, etc.
  • Partner with Global colleagues to ensure consistency with our holistic story and campaigns, maintaining open lines of communication with these counterparts.
  • Ensure all appropriate regulations are adhered to - in collaboration with subject matter experts in Medical, Legal, Regulatory Compliance, Digital, People & Culture and others - across all current- and future-state social platforms and technologies that our team oversees.
  • Participate in developing and communicating about processes and procedures, timely content/channel refinements, channel/content audits, etc.
Knowledge, Skills and Attributes:
  • Bachelor's degree in communications, journalism, public relations or related field.
  • Minimum 5 to 8 years in communications, marketing or another relevant business experience.
  • Exceptional writing and editing skills.
  • Lead, manage and mobilize project teams, influencing in a matrixed environment, creating an environment of teamwork and trust.
dditional Preferred Requirements:
  • Experience in a highly regulated healthcare organization.
  • Excellent leadership qualities, including motivating others and establishing credibility.
  • Team-player mindset, enjoying building partnerships at all levels in an organization.
  • Demonstrated ability to prioritize multiple projects.

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