Senior Brand Strategist
3 weeks ago
Archetype Brands is united by the belief that every brand has the potential to be more magnetic. We are passionate about using our platform as a force for good, innovating with technology and empowering our people to make a difference.
Were a collection of brand strategists, project managers, writers, designers, and producers with a focus on brand strategy, creation, activation, and culture. That includes everything youd expect from naming a new start-up, to creating a new identity for a global brand, together with campaign planning and asset production.
Youll be challenged, but you wont be alone. Youll be part of team of like-minded innovators, all driven to go beyond the status quo to build the brands of the future.
Archetype is made up of 800 curious and creative individuals in 22 cities around the world.
Whilst our presence is global, our local market knowledge drives how we think, operate, and deliver in-market, because our clients sit at the heart of everything we do. We celebrate ambition. Curiosity is encouraged. And we value kindness above all else.
Archetype Brands is based in London and New York.
Role overview
**Must be located in the Tri-State area and able to go into the New York office in accordance with our hybrid office model. **
At Archetype Brands you will help deliver work that helps clients transform their business and takes the world forward.
As an Associate Director of Strategy you will be responsible for consulting with our clients on how to increase their brands value through various brand creation, rebrand, and brand activation projects.
Key Responsibilities:
- Deliver brand strategy projects for major international or Fortune 500 clients, with demonstrable expertise in brand positioning, naming, brand architecture, brand valuation/analytics, internal brand engagement, and market positioning development.
- Develop brand strategy and evolving that strategy into activations that drive organizational change.
- Help companies translate brand strategy into meaningful change for employees and customers.
- Drive strategy for large, multinational clients and youll be at ease offering brand advice and consultancy to the C-Suite.
- Provide consultations to clients with a high degree of acumen and confidence
- Report to the SVP, Strategy a member of the leadership team.
As a Senior Brand Strategist at Archetype Brands, you will:
? Lead strategy development and delivery for rebrand, and brand activation / awareness projects
Take a lead role in development of brand strategies, identifying opportunities for clients to grow brand value.
- Conduct industry analysis and brand discovery audits of both offline and online channels.
- Synthesize analyses from brand discovery audits to form the story for client presentations.
- Play a leadership role within Strategy to expand our practice and product offerings.
- Work with multidisciplinary teams to execute brands beautifully and boldly and drive amazing client experiences.
- Work with Client Management and the Leadership Team to grow client business, develop proposals and formalize scopes of work for those efforts.
In this role at Archetype, you will bring:
? Passion and readiness to get stuck in
? Strong capability in strategy development
? Confidence in client counsel at C-level
? Ability to translate strategy into creative briefs to inform everything from visual identity to campaign creative.
? Competent leading new business pitches, proposals, and outreach
? Strong organizational and problem-solving skills
? Strong client empathy
And in return, Archetype offers:
? 401(k)
? Medical Insurance
? Dental Insurance
? Paid Maternity & Paternity Leave
? Commuter Benefits
? Vision Insurance
? Disability Insurance
Archetype is committed to setting a standard for other agencies by fostering a diverse, equitable and inclusive workplace. This starts with our employees and carries into our culture and our work. We know that different ideas, backgrounds, and perspectives mean we do the best work and in turn inclusion helps our employees go out in the world to make a difference.
-
Senior Content Strategist
2 weeks ago
Boston, United States InsideHigherEd Full timeDescriptionThe MGH Institute of Health Professions, the only degree-granting affiliate of Mass General Brigham, seeks an experienced Senior Content Strategist who will help increase awareness of the Institute’s mission and place within the health care system and beyond.Reporting to the Chief Communications Officer (CCO), the Senior Content Strategist will...
-
Financial Strategist
4 weeks ago
Boston, Massachusetts, United States Federal Home Loan Bank of Boston Full timePosition Summary This role manages existing analytical resources, and develops new ones, to effectively support the utilization of the Bank's products. The Strategist contributes to the development of member-focused strategies and tactics, communicating directly to members or in collaboration with the member's relationship manager. The Strategist analyzes...
-
Boston, United States Diversity@Workplace Consulting Group Full timePosition Summary This role manages existing analytical resources, and develops new ones, to effectively support the utilization of the Bank’s products. The Strategist contributes to the development of member-focused strategies and tactics, communicating directly to members or in collaboration with the member’s relationship manager. The Strategist...
-
VP, Brand Strategist
22 hours ago
Boston, MA, United States BNY Mellon Full timeDirect Indexing Strategist, Vice President - Mellon Investment Management About BNY Mellon Investment Management: BNY Mellon Investment Management is a leading investment manager, with $1.8 trillion* in assets under management as of September 30, 2023. Through an investor-first approach, the firm brings to clients the best of both worlds: specialist...
-
Senior Social Media Strategist
5 days ago
Boston, United States Gupta Media Full timeGupta Media is looking for an experienced and passionate storyteller to help our clients amplify their brands. As a Social Media Strategist, they will be responsible for our clients' organic social media marketing efforts, their effective execution, and measurement of success. As an expanding discipline within the Gupta Media organization, our ideal person...
-
AI Strategist- Senior Principal/Director
5 days ago
Boston, United States Slalom Full timeThis is a role with Slalom's East Shared and Emerging team – we are open to hiring in many locations and travel will be required as needed by our clients.Role:AI Strategist, Senior Principal/DirectorJoin Slalom's East Generative AI team as an AI Strategist if you're passionate about integrating artificial intelligence into business strategies. This role...
-
Principal Product Strategist
5 days ago
Boston, United States WillowTree Full timeWho We Are WillowTree, a TELUS International Company, partners with the world's leading brands to help them tackle their thorniest challenges - be it launching new digital products, delivering personalized marketing at scale, or harnessing the power of data and AI to transform their business. These mission-critical initiatives aren't solved by a single...
-
Senior Social Media Strategist
2 weeks ago
Boston, United States Gupta Media Full timeJob DescriptionJob DescriptionSalary: Gupta Media is looking for an experienced and passionate storyteller to help our clients amplify their brands. As a Social Media Strategist, they will be responsible for our clients' organic social media marketing efforts, their effective execution, and measurement of success.As an expanding discipline within the...
-
Senior Investment Strategist
5 days ago
Boston, United States THE BANK OF NEW YORK MELLON CORPORATION Full timeSenior Investment Strategist Bring your ideas. Make history. BNY Mellon offers an exciting array of future-forward careers at the intersection of business, finance, and technology. We are one of the world's top asset management and banking firms that manages trillions of dollars in assets, custody and/or administration. Known as the “bank of...
-
Content Strategist
2 weeks ago
Boston, United States HireMinds Full timeOur client is a mission-driven company that has developed CPG products inspired by nature and backed by science. They are looking for a Content Strategist with passion for the creative product and creating compelling narratives across digital growth mediums. They will translate branding, messaging, and assets into creative that connect with the target...
-
Content Strategist
2 weeks ago
Boston, United States HireMinds Full timeOur client is a mission-driven company that has developed CPG products inspired by nature and backed by science. They are looking for a Content Strategist with passion for the creative product and creating compelling narratives across digital growth mediums. They will translate branding, messaging, and assets into creative that connect with the target...
-
Senior Manager, Brand
2 weeks ago
Boston, United States Authentic Brands Group Full timeThe Senior Manager, Brand - Reebok will drive brand performance by owning, in collaboration with key internal partners, the vision, position, and architecture of the Reebok brand so licensees are clear in bringing it to life in their areas of functio Manager, Business Development, Senior, Product Development
-
Boston, United States Chewy Full timeOur Opportunity: Chewy is looking for a Senior Director, Brand Management Private Brands to lead our Private Brand Platform Teams. The ideal candidate is highly motivated, goal-oriented, and an analytical hands-on leader who excels in a fast-paced environment. He/she is experienced in private/owned brands and is equally passionate about building great...
-
Boston, United States OSI Full timeThanks for visiting our Career Page. Please review our open positions and apply to the positions that match your qualifications. Director/Senior Director, Regulatory Strategist – Global Regulatory Lead Senior Director, Regulatory Strategist – Global Regulatory Lead (Hybrid) Position Summary PepGen is at an exciting time in our development. Reporting into...
-
ETF Sr. Strategist Marketing
1 day ago
Boston, United States MFS Investment Management Full timeTHE ROLE The Marketing Sr. Strategist works with the client marketing leadership team to help position MFS as a leading global investment manager in the assigned area of responsibility. Drives strategic planning and program development in support of corporate, business and brand objectives. Works closely with MFS distribution management teams to understand...
-
Public Affairs Strategist
1 month ago
Boston, Massachusetts, United States CTP Full timeThe CTP Public Affairs team seeks a full-time (40 hours per week) senior-level strategist to manage and lead communications programs for our growing roster of clients. This position is ideal for someone who has a passion for public affairs and strong experience with media relations strategy and crisis communications, particularly in the Greater Boston and...
-
Boston, United States Thought Industries Full timeSenior Director, Corporate and Brand Marketing Full-time Department: Corporate Marketing Thought Industries powers the business of learning with our industry-leading learning technology. We were founded in 2013 around the core belief that online learning experiences should be modern, intuitive, engaging, and scalable. Our mission is to transform the way...
-
Brand Engagement Strategy Director
1 month ago
Boston, MA, United States Advantage Solutions Inc. Full timeAMP, a full-service marketing agency is looking for a multidisciplinary brand engagement strategist with proven experience at building brands, crafting disruptive creative briefs and designing consumer journeys to help deliver breakthrough creative campaigns for clients while also ensuring that the most contextual messages are experienced at the right place...
-
Boston, United States Thought Industries Full timeCompany Description Thought Industries powers the business of learning with our industry-leading learning technology. We were founded in 2013 around the core belief that online learning experiences should be modern, intuitive, engaging, and scalable. Our mission is to transform the way online learning experiences are created, managed, and delivered on a...
-
Boston, United States Thought Industries, Inc. Full timeJob DescriptionJob DescriptionCompany DescriptionThought Industries powers the business of learning with our industry-leading learning technology. We were founded in 2013 around the core belief that online learning experiences should be modern, intuitive, engaging, and scalable. Our mission is to transform the way online learning experiences are created,...