Director, Creative Excellence and Brand PR

1 week ago

Chicago, United States Tropicana Brands Group Full time
About Tropicana Brands Group

The launch of Tropicana Brands Group represents an exciting fusion of some of the world's most beloved and up-and-coming brands in the juice category, including Tropicana, Naked, KeVita, Izze, Dole, Copella and Punica. Established in 2022 as a joint venture between PAI Partners and PepsiCo, our new company blends the best of two worlds: one steeped in industry-leading expertise and the heritage of prestige juice brands, and another rooted in a true entrepreneurial, agile mindset.

With a global footprint of more than 2,000 associates that spans North America and Europe, we are proud of our industry-leading capabilities in areas that include innovation, R&D, manufacturing, distribution, sales, marketing and nutrition expertise.

The company's focused on the vision to quench the world's thirst for more delight and nourishment, while continuing to build upon the many important diversity, sustainability, local community and philanthropic activities that our people and brands have historically supported.

Key Responsibilities:

Tropicana Brands Group is looking for a highly qualified Director of Creative Excellence and Brand PR to support the North America team to ensure the company's goals and initiatives are met. This role will be responsible for stewarding creative excellence for all brand communications; partnering with their brand leads in building growth-driving campaign platforms across all consumer touchpoints (paid, owned, earned). While they will have CoE counterparts leading Media and Shopper Marketing, they will be responsible for each Brand's PR and earned media strategy. Tropicana is looking for a critical thinker with exceptional communication, influencing and relationship management skills who thrives in a fast-paced environment.

Additional Responsibilities:

  • Develop/refine brand positioning and build growth-driving campaign platforms across all consumer touchpoints (paid, owned, earned)
  • Have a constant pulse on consumers and culture to understand where our brands can continue to stay relevant in the marketplace
  • Understand the role that each consumer channel plays in the holistic communications plan
  • Deep understanding of current and emerging consumer channels/ associated technology with ability to educate the organization on the effects of these changes on our business.
  • Build new marketing processes and capabilities (i.e.: annual brand planning, creative briefing process)
  • Partner with external agencies to brief in new creative work, must have excellent brief writing skills
  • Lead the agency ecosystem for Tropicana Brands Group, to include negotiate SOWs, manage budgets, lead RFPs, and other agency governance processes
Requirements:
  • Undergraduate Degree
  • Must be located in Chicago, IL or willing to relocate to Chicago, IL for the duration of employment
  • Minimum 10 years CPG Brand Marketing experience in creative strategy, advertising, or brand management
  • Willingness to be onsite Tuesday-Thursday in Chicago office
  • Ability to translate data into actionable insights and recommendations
  • Strong interpersonal, communication, influencing, organizational, and analytical skills to gain alignment across multiple stakeholders
  • Ability to drive strong storytelling through both in-person as well as written for leadership sell-in and updates
  • Exceptional project management/execution skills to meet aggressive deliverables.
  • Results-oriented mindset; familiarity in setting and reporting against KPIs
  • Larger business understanding with deep expertise in creative marketing
  • Strong decision maker, with comfort working autonomously and in ambiguous environments
  • Ability to prioritize tasks and see the forest through the trees
  • Bias for action with grit and perseverance to get the job done


#LI-hybrid

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