Product Marketing Manager

4 weeks ago


Charlotte, United States ecisolutions Full time

Posted Friday, December 15, 2023 at 5:00 AM The Product Marketing Manager for the Lumber, Building Materials, and Hardline industries will build and action a strong knowledge of our products, customers, prospects, and competitors to strengthen ECI’s position as a leader in ERP SaaS Software solutions. This role will execute products and services' value propositions and build the messaging and positioning that guide the demand generation and creative teams in communicating a market position that is relevant, compelling, and differentiated. The Product Marketing Manager will build on the narrative and go-to-market strategy for a diverse set of business applications purpose-built for the assigned industry and/or products. This position is remote within the United States. Build and own product and industry messaging and create a coherent product and industry marketing GTM strategy by understanding TAM/SAM analysis, conducting competitive research, analysis, and identifying differentiators, strengths and weaknesses Partner with key teams (Sales, Product Management, Demand Generation, Customer Marketing and Corporate Marketing) to support the go-to-market planning and execution for assigned products. Partners with internal teams to produce core demand generation assets and compelling product and industry content such as product fact sheets, blogs, white papers, infographics, e-books, demo videos. Delivers a clear, consistent, and compelling messaging of marketing collateral and maintains marketing collateral inventory. Create sales enablement tools in conjunction with Product Management, including product and competitive battlecards, sales presentations, buyer personas, and ROI value calculators. Trains sales force in the use of marketing materials and sales enablement tools. Accountable for the planning, deliverables, communications, follow up, and tracking of the go-to-market of product launches Create quarterly win/loss analysis reports and present to the business unit. Create product and industry website content and drive SEO by developing keywords with product management and demand generation teams Identify and manage key stakeholder relationships and obtain stakeholders' priorities to set own priorities and feed strategy. Communicates status updates inside and outside the team and provides progress reporting for transparency. Works with corporate marketing to report on trends and news to develop and execute activities to increase awareness and drive industry and public relations activities including announcements, product introductions, etc. Functional Knowledge - Contributes to product knowledge and industry trends and standards Required

Education,

Certifications

and

Work-Related

Experience

Bachelor’s degree in marketing or business

, or comparable education 4

years of relevant experience Experienced with B2B sales, SaaS/Cloud software and/or Technology industry LBMH industry knowledge a plus Knowledge of tools such as Asana, AHA, Klue, Semrush, Google Analytics a plus Knowledge, Skills and Abilities Requirements:

Strong storyteller with a strategic and analytical mindset who can engage and educate customers and prospects Ability to collaborate with cross-functional teams such as sales, product management, demand gen, customer marketing, creative, PR Ability to prioritize projects effectively, juggling multiple projects with tight deadlines Strong interpersonal, communication, and presentation skills Experience with sales enablement tools, competitive analysis tools Growth, data-driven, and performance-driven mindset

#J-18808-Ljbffr



  • Charlotte, United States DebtBook Full time

    Who We Are DebtBook is an industry-leading fintech software platform that revolutionizes the way local governments, higher education, healthcare organizations and their finance teams work. Our powerful, cloud-based software helps these organizations manage all aspects of their debt, leases, and subscriptions, streamline financial reporting, and share...


  • Charlotte, United States Workpath Full time

    Job Summary The Product Marketing Manager is responsible for assisting and advising on the global product strategy for products within their assigned product categories. S/he will bring the Voice of the Customer (VOC) to the organization in discussions around new product introduction and research and development prioritization. Essential Job Functions ...

  • Junior Brand Manager

    2 weeks ago


    Charlotte, United States New Age Marketing Inc Full time

    Company DescriptionNew Age Marketing Inc, is an expanding firm that specializes in direct marketing and inside sales for some of the most exciting and well-known companies in the world today. We pair with several of the top retailers in the country to promote the Nation's leading telecommunications providers. Creating personal relationships is the foundation...


  • Charlotte, United States Ameriprise Financial Full time

    Develop content strategies to increase awareness and drive growth of Wealth Management Solutions. Create content to support investment products initiatives. Work with large cross-functional teams across the organization to ensure alignment and integr Marketing, Manager, Product, Communications, Product Development, Asset Manager, Technology


  • Charlotte, United States New Age Marketing Inc Full time

    Company Description New Age Marketing Inc, is an expanding firm that specializes in direct marketing and inside sales for some of the most exciting and well-known companies in the world today. We pair with several of the top retailers in the country to promote the Nation's leading telecommunications providers. Creating personal relationships is the...


  • Charlotte, United States New Age Marketing Inc Full time

    The Junior Marketing Representative will support the marketing team in executing various marketing initiatives aimed at enhancing brand visibility, boosting sales, and attracting new business leads for New Age Marketing clients. The Junior Marketing Representative role offers an entry-level opportunity in marketing, providing exposure to diverse aspects of...


  • Charlotte, United States New Age Marketing Inc Full time

    The Junior Marketing Representative will support the marketing team in executing various marketing initiatives aimed at enhancing brand visibility, boosting sales, and attracting new business leads for New Age Marketing clients. The Junior Marketing Representative role offers an entry-level opportunity in marketing, providing exposure to diverse aspects of...


  • Charlotte, United States New Age Marketing Inc Full time

    The Junior Marketing Representative will support the marketing team in executing various marketing initiatives aimed at enhancing brand visibility, boosting sales, and attracting new business leads for New Age Marketing clients. The Junior Marketing Representative role offers an entry-level opportunity in marketing, providing exposure to diverse aspects of...


  • Charlotte, United States New Age Marketing Inc Full time

    Company DescriptionNew Age Marketing Inc, is an expanding firm that specializes in direct marketing and inside sales for some of the most exciting and well-known companies in the world today. We pair with several of the top retailers in the country to promote the Nation's leading telecommunications providers. Creating personal relationships is the foundation...

  • Marketing Manager

    2 days ago


    Charlotte, United States ELGi North America Full time

    ABOUT ELGi Established in 1960 as an air compressor and garage equipment manufacturing company, ELGi Equipments Limited is today a global air compressor manufacturer with a broad line of innovative and technologically superior compressed air systems. ELGi has consistently worked towards ensuring that customers achieve their productivity goals whilst keeping...

  • Marketing Manager

    2 days ago


    Charlotte, North Carolina, United States Ascensus Full time

    Section 1: Position SummaryThe Marketing Manager will provide marketing strategy and tactical execution to promote new account adoption and existing account engagement for our many distinct 529 college savings plans. The Marketing Manager will also support Ascensus specific promotional efforts and new business initiatives.The position will manage all aspects...

  • Marketing Manager

    2 days ago


    Charlotte, United States Aviation Metals Full time

    Job Description Job Description Company Overview: Aviation Metals provides high-quality metal and metal treatment solutions tailored to the aerospace industry's exacting standards. We are committed to innovation, precision, and reliability, serving as a trusted partner to aviation manufacturers and suppliers worldwide. Job Description: As a Marketing Manager...

  • Marketing Manager

    2 days ago


    Charlotte, United States Aviation Metals Full time

    Job DescriptionJob DescriptionCompany Overview:Aviation Metals provides high-quality metal and metal treatment solutions tailored to the aerospace industry's exacting standards. We are committed to innovation, precision, and reliability, serving as a trusted partner to aviation manufacturers and suppliers worldwide. Job Description:As a Marketing...

  • Entry Level

    1 week ago


    Charlotte, United States New Age Marketing Inc Full time

    Company Description New Age Marketing Inc, is an expanding firm that specializes in direct marketing and inside sales for some of the most exciting and well-known companies in the world today. We pair with several of the top retailers in the country to promote the Nation's leading telecommunications providers. Creating personal relationships is the...

  • Production Manager

    4 weeks ago


    Charlotte, United States Mungo Homes Full time

    Mungo Homes has a new opening for a Production Manager in our growing market in Charlotte, NC! This position is responsible for monitoring all construction activities in an assigned territory and for ensuring cohesive and consistent methods are being followed to achieve desired results in terms of quality, consistency, and timeliness.Essential Duties and...

  • Product Manager

    7 days ago


    Charlotte, United States Belmont Lavan Full time

    A Fintech start-up that is leading the blockchain revolution are looking to hire an Product Owner/Senior Business Analyst to join the talented Product team and drive best Agile & Lean practice. The product team is responsible for defining customer propositions, owning product requirements and understand the market needs (including quick change) You'll work...

  • Product Manager

    3 weeks ago


    Charlotte, United States Belmont Lavan Full time

    A Fintech start-up that is leading the blockchain revolution are looking to hire an Product Owner/Senior Business Analyst to join the talented Product team and drive best Agile & Lean practice. The product team is responsible for defining customer propositions, owning product requirements and understand the market needs (including quick change) You'll work...

  • Product Manager

    1 month ago


    Charlotte, United States Belmont Lavan Full time

    A Fintech start-up that is leading the blockchain revolution are looking to hire an Product Owner/Senior Business Analyst to join the talented Product team and drive best Agile & Lean practice.The product team is responsible for defining customer propositions, owning product requirements and understand the market needs (including quick change)You'll work...

  • Product Manager

    1 month ago


    Charlotte, United States Belmont Lavan Full time

    A Fintech start-up that is leading the blockchain revolution are looking to hire an Product Owner/Senior Business Analyst to join the talented Product team and drive best Agile & Lean practice.The product team is responsible for defining customer propositions, owning product requirements and understand the market needs (including quick change)You'll work...

  • Product Manager

    5 days ago


    Charlotte, United States Belmont Lavan Full time

    A Fintech start-up that is leading the blockchain revolution are looking to hire an Product Owner/Senior Business Analyst to join the talented Product team and drive best Agile & Lean practice.The product team is responsible for defining customer propositions, owning product requirements and understand the market needs (including quick change)You'll work...