17725 - Digital Marketing Specialist

2 weeks ago

Manchester, United States Ams Osram Full time

Data

Analytics Implement A/B tests for our DTC efforts across ecommerce, email and social to further optimize the consumer experience tied to analytic reporting and KPIs. Actively test, track, and report all relevant traffic, conversion, and campaign data to increase CTR, CVR, Conversions and ROI. Perform benchmarking and competitor analysis to support sales growth

performance on marketplaces, retailer, pure play and our own DTC e-commerce site. Work with Brand Marketing to optimize all digital marketing efforts through backend analytics to drive KPIs against all marketing digital/social marketing efforts. Digital Marketing Implement all digital marketing best practices, including SEO, internal/external linking strategies and familiar with Google Trends, Google Search Console, and tools such as SEMRush to optimize our product listings both internally and with our major retailers. Collaborate with Marketing

Sales teams to plan and execute promotional, email and social calendar to meet sales objectives and seasonality goals. Track all efforts and utilize cross-team data to improve strategies going forward. Support Social Media monitoring and analyzing of organic posts and paid campaigns and deliver insights to team and agency partners. Understand, evaluate, and provide insights and key takeaways related to all aspects of consumer digital touchpoints including what do they do and where do they go to drive strategies. Website/Ecommerce Management Daily management, monitoring, and upkeep of our eCommerce website, including: plan

implement site merchandising, weekly/monthly site refreshes, content page development, new customer experiences and quality assurance checks. Manage Ratings and Reviews program initiatives and digital sampling programs for acquisition and dissemination. Work with marketing team to implement digital marketing best practices on e-commerce accounts Amazon and Walmart.com along with automotive retailers to optimize their site, keywords and SEO, finding opportunities to optimize the SYLVANIA brand and implement best practices to improve presence in the market and sales performance. Fully understand actions of the shopper to inform what is needed and best way to implement. Develop and implement personalization/AI strategies throughout the consumer journey, looking for opportunities to leverage and grow our CRM consumer database cross-channel. Audit multi-channel eCommerce content quarterly and ad hoc to ensure clear and consistent communication to the consumer. Manage marketplace integration ensuring ‘where to buy’ performance is accurate and automated. Key liaison between our System Integrator partner and Sylvania team, always conceptualizing and addressing site improvements, ensuring timely and accurate solutions, continuing momentum on all projects utilizing Jira, Monday.com, Salesforce Marketing and Commerce Clouds, and holding agile weekly meetings. Continuously research and remain up to date on new technologies to implement automations and create more accurate and efficient processes.

BS/MS degree in marketing or a related field, proven working experience in ecommerce and digital marketing and analytics. Must be a resourceful, technically savvy, and detail-oriented team player who has had success in working with cross functional teams/projects. 4+ years minimum hands-on experience as a digital marketing analyst, or equivalent. Digital CPG experience preferred. 3+ years minimum experience managing eCommerce content Proven experience in the following areas: eCommerce go-to-market strategizing and execution of new product launches Enterprise eCommerce platforms such as Salesforce, ShopifyPlus or Magento Keyword Research, search engine optimization and tracking. Experience using SEMRush, CrazyEgg, and Marketing Mix/Multi-Attribution Models is a plus. Well versed and up to date on digital marketing and tools: AI/ML, Salesforce Marketing, Commerce, and Service Cloud, Google Analytics/GA4, Google Tag Manager, Looker Studio and Data Visualization Tools like Tableau and PowerBI Managing eCommerce content, strategy, and analytics for consumer products and experience with Consumer Packaged Goods (CPG); knowledge of Amazon A+ Content, as well. Ability and experience in identifying digital marketing opportunities across multiple channels ndash; Facebook, Instagram, YouTube, Amazon, Walmart, Retail Websites. Plus, strong working knowledge of current and emerging digital and social channels, like TikTok. Optimizing websites, landing pages, email marketing/campaigns, and user funnels A/B and multivariate experiments; experience conceptualizing, managing, and/or extracting data from UX studies is a plus Ability to provide strong creative conceptualizing with messaging, page/email layouts, and all necessary content based on UX/CX consumer research and path to purchase journey. Drafting briefs for campaigns and projects with cross-functional teams and partners Project management ndash; including teamwork, communication, collaboration, time management and accountability. Experience with project management systems like Jira, Monday.com, and others is preferred. Formulate and clearly communicate data insights to others and use metrics for decision-making. Advanced knowledge of Excel, HTML/CSS; preferred experience with Python, Javascript, SQL, or any other data manipulation tools Committed to learning and expanding technical knowledge. Ability to multitask in a fast-paced environment, prioritize, effectively manage your time, and meet timelines. Google Analytic Certification is a plus ams OSRAM is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, or veteran status. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, you may contact us at HRServices@osram.com for assistance.

#J-18808-Ljbffr

  • Digital Marketing Specialist

    5 days ago

    Manchester, New Hampshire, United States OSRAM Full time

    Bringing intelligence to light and passion to innovation The ams OSRAM Group is a global leader in optical solutions. By adding intelligence to light and passion to innovation, we enrich peoples' lives. This is what we mean by Sensing is Life. Our around 26,000 employees worldwide focus on innovation across sensing, illumination and visualization to make...

  • Marketing Specialist

    2 weeks ago

    Manchester, United States CCA GLOBAL PARTNERS Full time

    Building a better world! That’s what we do here at CCA Global Partners. We bring family-owned businesses across North America together to make them stronger independent competitors, keeping that American Dream alive! With a focus on people, communities, and independence we’re working together to make an impact on main street business across the continent...

  • Digital Communication Specialist

    3 weeks ago

    Manchester, United States tapwage Full time

    It’s a great time to join Velcro Companies! Job Objective: The primary responsibilities of this role will include a wide-variety of digital and marketing development, management and measurement objectives. Writing skills and technical & backend digital expertise are essential. Highly knowledgeable on latest digital trends, SEO, and algorithms. Strong...

  • Digital Communication Specialist

    3 weeks ago

    Manchester, New Hampshire, United States tapwage Full time

    It's a great time to join Velcro CompaniesJob Objective: The primary responsibilities of this role will include a wide-variety of digital and marketing development, management and measurement objectives. Writing skills and technical & backend digital expertise are essential. Highly knowledgeable on latest digital trends, SEO, and algorithms. Strong graphic...

  • Online Marketing Specialist

    4 weeks ago

    Manchester, United States Friskagency Full time

    FRISK Agency in Laren is op zoek naar een Online Marketing Specialist (32 – 40 uur) die het heft in eigen handen neemt en een aanzienlijk verschil gaat maken voor onze diverse opdrachtgevers. Dienstverband : Vast Locatie : FRISK Agency te Laren (NH) Houtweg 29 1251 CS Laren Omschrijving vacature Wij zijn FRISK Agency, een online marketingbureau dat met een...

  • Automotive Digital Marketing Sales Consultant

    4 weeks ago

    Manchester, United States C-4 Analytics Full time

    Automotive Digital Marketing Sales Consultant: Manchester, NH – C-4 Analytics C-4 Analytics is a fast-growing, private, full-service digital marketing company that excels at helping automotive dealerships increase sales, increase market share, and lower cost per acquisition. C-4 Analytics is committed to developing innovative solutions for every dealer in...

  • Automotive Digital Marketing Sales Consultant

    4 weeks ago

    Manchester, United States C-4 Analytics, LLC Full time

    Automotive Digital Marketing Sales Consultant: REMOTE – C-4 AnalyticsC-4 Analytics is a fast-growing, private, full-service digital marketing company that excels at helping automotive dealerships increase sales, increase market share, and lower cost per acquisition. C-4 Analytics is committed to developing innovative solutions for every dealer in every...

  • Digital Marketing Coordinator

    6 days ago

    Manchester Center, United States The Vermont Country Store Full time

    DescriptionThe Position We are currently seeking a Digital Marketing Coordinator to join our Digital Marketing Team. The qualified candidate will provide insights into online shopping behaviors, site optimization opportunities, as well as provide project management assistance across analytics, social media and paid media campaigns. This is an excellent...

  • Marketing Design and Content Specialist

    2 months ago

    Manchester, United States St. Mary's Bank Full time

    WHAT'S NOT TO LOVE ABOUT WORKING AT ST. MARY'S BANK?At St. Mary's Bank, we take pride in our heritage as New Hampshire's- and the Nation's- first credit union. For over a century we've been committed to the credit union philosophy of "people helping people." St. Mary's is a cooperative financial institution, which means that our success, depends on the...

  • Marketing Design and Content Specialist

    3 weeks ago

    Manchester, United States St. Mary's Bank Full time

    WHAT'S NOT TO LOVE ABOUT WORKING AT ST. MARY'S BANK?At St. Mary's Bank, we take pride in our heritage as New Hampshire's- and the Nation's- first credit union. For over a century we've been committed to the credit union philosophy of "people helping people." St. Mary's is a cooperative financial institution, which means that our success, depends on the...

  • Marketing Design and Content Specialist

    2 months ago

    Manchester, United States St. Mary's Bank Full time

    Job DescriptionJob DescriptionWHAT'S NOT TO LOVE ABOUT WORKING AT ST. MARY'S BANK?At St. Mary's Bank, we take pride in our heritage as New Hampshire's- and the Nation's- first credit union. For over a century we've been committed to the credit union philosophy of "people helping people." St. Mary's is a cooperative financial...

  • Marketing Design and Content Specialist

    3 weeks ago

    Manchester, United States St. Mary's Bank Full time

    Job DescriptionJob DescriptionWHAT'S NOT TO LOVE ABOUT WORKING AT ST. MARY'S BANK?At St. Mary's Bank, we take pride in our heritage as New Hampshire's- and the Nation's- first credit union. For over a century we've been committed to the credit union philosophy of "people helping people." St. Mary's is a cooperative financial...

  • Marketing Design and Content Specialist

    3 weeks ago

    Manchester, United States St. Mary's Bank Full time

    Job DescriptionJob DescriptionWHAT'S NOT TO LOVE ABOUT WORKING AT ST. MARY'S BANK?At St. Mary's Bank, we take pride in our heritage as New Hampshire's- and the Nation's- first credit union. For over a century we've been committed to the credit union philosophy of "people helping people." St. Mary's is a cooperative financial...

  • Marketing Design and Content Specialist

    2 weeks ago

    Manchester, United States St. Mary's Bank Full time

    Job DescriptionJob DescriptionWHAT'S NOT TO LOVE ABOUT WORKING AT ST. MARY'S BANK?At St. Mary's Bank, we take pride in our heritage as New Hampshire's- and the Nation's- first credit union. For over a century we've been committed to the credit union philosophy of "people helping people." St. Mary's is a cooperative financial...

  • Marketing Specialist

    4 weeks ago

    Manchester, United States Terracon Full time

    Terracon Marketing Specialist Manchester , New Hampshire Apply Now Are you ready to “engineer” success in the realm of marketing? If you have a knack for creativity, a passion for innovation, and a drive to excel, then we have an opportunity waiting for you! Join our dynamic Terracon team in the Northeast. If you are ready to be a part of something...

  • Marketing Design and Content Specialist

    2 months ago

    Manchester, United States St. Mary's Bank Full time

    WHAT'S NOT TO LOVE ABOUT WORKING AT ST. MARY'S BANK?At St. Mary's Bank, we take pride in our heritage as New Hampshire's- and the Nation's- first credit union. For over a century we've been committed to the credit union philosophy of "people helping people." St. Mary's is a cooperative financial institution, which means that our success, depends on the...

  • Marketing Design and Content Specialist

    3 weeks ago

    Manchester, United States St. Mary's Bank Full time

    WHAT'S NOT TO LOVE ABOUT WORKING AT ST. MARY'S BANK?At St. Mary's Bank, we take pride in our heritage as New Hampshire's- and the Nation's- first credit union. For over a century we've been committed to the credit union philosophy of "people helping people." St. Mary's is a cooperative financial institution, which means that our success, depends on the...

  • Marketing Specialist

    2 weeks ago

    Manchester, United States INFUSE Full time

    Job DescriptionJob DescriptionOUR HIRING PROCESS:We will review your application against our job requirements. We do not employ machine learning technologies during this phase as we believe every human deserves attention from another human. We do not think machines can evaluate your application quite like our seasoned recruiting professionals—every person...

  • Regional Marketing Specialist

    4 days ago

    Manchester, New Hampshire, United States LGC Group Full time

    Company DescriptionLGC Standards is a division of LGC Group, the UK's designated National Measurement Institute for chemical and bioanalytical measurements. We are a leading global manufacturer and service provider of quality assurance and research tools, supporting analytical needs in more than 120 countries worldwide. We use our expertise to produce to the...

  • Digital Account Coordinator

    6 days ago

    Manchester, United States CCA GLOBAL PARTNERS Full time

    Main Street versus Wall Street CCA Global Partners connects independent, family business owners to provide scale, resources, and innovation, giving them that competitive edge in this big box world. If you have a passion for people, entrepreneurship, and community you may have just found your new home! Opportunity and benefits created with a focus on taking...