Market Research Analyst

3 weeks ago

Springfield Gardens, United States SF Express Full time

Keeping pertinent data current used by market analysis and marketing strategy within S.F. Express's current business plan; aligning marketing strategies supported by newest verifiablemarket data within corporate group and regional offices; conducting additional data collection on how shipping pricing, transition time, and customer spending point rewards will impact onsales and market shares, compose an illustration of data graphically and translation complex findings into written text pertaining S.F. Express' operation.Collecting information to plan for new location expansion and create new procedures to maximize daily efficiency; performing cost analyses, identifying new trends in express deliveryservices industry, assessing how it impacts the local submarkets where S.F. Express covers, and recommending viable modifications of existing strategies in aspects of pricing, advertisingand other marketing campaigns, i.e. bonus Points scheme, personal Shopper services and Package Forwarding Services.Cooperating with sales department to develop new customer, provide solutions to major logistics projects and interconnectivity of equipment; making business initiatives includingcreating new symbolic icons, drafting simple and concise messages on symbolic icons, matching new icons with upcoming promotion materials; identifying new business channels throughattending industry related trade shows and quarterly events, studying industry publications and related findings to the business reality of S.F. Express.Evaluating client satisfaction by designing and conducting client surveys, opinion polls or questionnaires; properly interpreting survey results and comparing them with standards set outwithin S.F. Express' existing service training manual to recommend procedure improvements.Constantly monitoring and assessing the market challenges in the logistics industry, such as changes in market demands and transportation costs, and reporting impacts to S.F.Express's management; assisting in coordinating cost collection for budget planning purposes including researching, locating, evaluating and making initial contacts with potential fittingshipping contractors/suppliers locally and internationally to maximize cost utilities within companys budget constraints; acting as a liaison between shipping contractors/suppliers andcompany management to maintain long-term relationship with stable shipping suppliers.Collecting viable information on all existing competitors, i.e. FedEx, DHL, Dynamic Parcel Distribution, and UPS.; summarizing findings and updating the list of direct competitors to themanagements and assessing competitive advantages and disadvantages of S.F. Express's business; recommending strategies in terms of pricing, featured services and market campaignstrategies.Assisting management in analyzing and proposing improvements on gateway (Brazil, Mexico, Chile and Canada operations KPIs, assisting management in making decisions onestablishing new geographical service locations, suitable promotional activities, marketing campaign to each specific location.Maintaining professional and technical knowledge by attending all operation training; choreographing and executing advertising and marketing programs; share daily report and task onEnterprise collaboration Platform on time.Master's degree in Business Administration required;6 months working experience in MARKET RESEARCH ANALYST required.

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